# Nature's Bakery Crumble, Strawberry Oatmeal > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Nature's Bakery - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 8.46 oz - **Human page:** https://supermarketpuzzle.com/product/natures-bakery-crumble-strawberry-oatmeal-846-oz - **Slug:** `natures-bakery-crumble-strawberry-oatmeal-846-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Multiple industrial ingredients and reformulated components (glycerin, rice syrup, fruit filling with additives, sodium/tricalcium citrate) and shelf-stable processing indicate it is an ultra-processed food (NOVA 4). The product is a formulated, packaged snack rather than a minimally processed whole food. ## Review Nature's Bakery Crumble Strawberry Oatmeal reads like a modern, on-the-go spin on a jam-filled oat cookie. You'd typically find it in the grocery snack aisle — often shelved with granola bars, fig bars, and portable breakfast bars — or in the natural/health-oriented snack bay near whole-grain crackers and single-serve baked treats. It fits into quick-shopping trips for lunchbox staples, road-trip snack stashes, or anyone picking up something to tide them over between meals. The brand positions itself as wholesome and convenient: packaging and ingredient highlights call attention to whole wheat and whole grain oats, and the product leans into a “better-for-you” baked snack image aimed at parents and busy adults seeking perceived healthier alternatives to candy bars. Labels often emphasize whole grains and familiar fruit flavors; there’s a “natural flavor” in the list but no indication of organic certification on the ingredient panel provided. Processing context: this is a commercially prepared, shelf-stable baked snack made from concentrated fruit fillings and multiple sweeteners, rather than a minimally processed homemade cookie. Sensory notes: expect a soft-chewy crumbly oat base with a jammy, slightly sticky strawberry center and a mild sweetness from cane sugar, brown sugar and syrups; cinnamon whispers through the dough. Packaging is retail-friendly — typically a box with individually portioned units for portability — and the ritual is grab-and-go: thrown into backpacks, lunchboxes, or paired with coffee or milk for a quick snack. The overall story is a convenient, slightly nostalgic baked bar reimagined for contemporary shoppers seeking whole-grain cues without time for baking. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 1 - **Servings per container:** 6 - **Calories:** 150 - **Total fat:** 3g (4% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 105mg (5% DV) - **Total carbs:** 29g (11% DV) - **Dietary fiber:** 3g (11% DV) - **Total sugars:** 13g - **Added sugars:** 12g (24% DV) - **Protein:** 2g ## Ingredients Strawberry Filling (Wheat Syrup, Glycerin, Brown Sugar, Strawberry Puree, Pectin, Citric Acid, Sodium Citrate, Malic Acid, Tricalcium Citrate, Natural Flavor, Purple Carrot Extract for Color), Whole Wheat Flour, Whole Grain Oats, Cane Sugar, Date Paste, Canola Oil, Agave Inulin, Brown Rice Syrup, Sea Salt, Baking Soda, Cinnamon. ## Flagged ingredients - **Canola Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Purple Carrot Extract for Color** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, road-trip, movie-night - **Vibes:** wholesome, convenient, comforting ## FAQ ### Is Nature's Bakery Crumble healthy? Well, 'healthy' can be a bit subjective! The Crumble offers some whole grains from oats and whole wheat flour, along with a touch of fiber from the oats and date paste. However, it does contain added sugars (12g per serving), so it's best enjoyed as a treat or part of a balanced breakfast rather than a health food staple. ### Is it vegan? Nope, Nature's Bakery Crumble is not vegan. It contains ingredients like glycerin, which can be animal-derived depending on the source. If you’re looking for a strictly plant-based breakfast option, you might want to explore other products. ### Is it gluten-free? Unfortunately, this Crumble is not gluten-free. It contains whole wheat flour and oats, which are not suitable for those with gluten sensitivities or celiac disease. If you're avoiding gluten, there are plenty of delicious alternatives out there! ### Does it contain seed oils? Yes, it does contain canola oil, which is a type of seed oil. Seed oils can be a bit of a hot topic in the food world, but they are often used for their neutral flavor and cooking properties. In moderation, they're generally considered safe, but if you're trying to avoid them, keep that in mind! ### Does it contain artificial sweeteners? Nope, you won't find any artificial sweeteners in the Nature's Bakery Crumble! It sweetens up naturally with cane sugar and date paste, which can be a more wholesome option if you’re looking for something a little more natural. ### Is it high in sugar? While it’s not off-the-charts sugary, it does have 13g of total sugars per serving, with 12g of those being added sugars. If you're watching your sugar intake, it's good to be mindful of this when enjoying your Crumble! ### What are healthier alternatives? If you're looking for a lighter option, consider oatmeal topped with fresh fruit or a yogurt parfait with nuts and seeds. These options can give you more fiber and less sugar, plus they’re super customizable to your taste! ### Can kids eat it? Absolutely! Kids can enjoy the Nature's Bakery Crumble as a fun breakfast or snack. Just keep in mind the sugar content and pair it with something like yogurt or a piece of fruit for a more balanced meal. ### Is it good for weight loss? While the Crumble can fit into a weight management plan, it’s not specifically designed for weight loss. It has a decent amount of calories and sugar, so if you're watching your intake, it might be better as an occasional treat rather than a daily staple. ### Is it ultra-processed? The Nature's Bakery Crumble falls into the processed category, as it contains ingredients like glycerin and brown rice syrup. However, it's not the most heavily processed product out there, and if you enjoy it in moderation, it can be a fun addition to your breakfast lineup! ## Related products - [Uncle Crumble Granola Sugar Cookie](https://supermarketpuzzle.com/product/uncle-crumbles-crumble-granola-sugar-cookie-11-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/uncle-crumbles-crumble-granola-sugar-cookie-11-oz - [Bob's Red Mill Oat Bran](https://supermarketpuzzle.com/product/bobs-red-mill-oat-bran-18-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-oat-bran-18-oz - [Fiber 1 Straw Choc Oat Chewy bars](https://supermarketpuzzle.com/product/fiber-one-1-straw-choc-oat-chewy-bars-7-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/fiber-one-1-straw-choc-oat-chewy-bars-7-oz - [Kretschmer Wheat Germ Original Toasted](https://supermarketpuzzle.com/product/kretschmer-wheat-germ-original-toasted-12-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kretschmer-wheat-germ-original-toasted-12-oz - [General Mills Cinnamon Toast Crunch Cereal Tres Leches Mid Size](https://supermarketpuzzle.com/product/tres-leches-toast-crunch-general-mills-cinnamon-toast-crunch-cereal-tres-leches-mid-size-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/tres-leches-toast-crunch-general-mills-cinnamon-toast-crunch-cereal-tres-leches-mid-size-12-oz - [General Mills Cookie Crisp Cereal](https://supermarketpuzzle.com/product/cookie-crisp-general-mills-cereal-1060-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cookie-crisp-general-mills-cereal-1060-oz - [Plantation Blackstrap Molasses Syrup Unsulphured](https://supermarketpuzzle.com/product/plantation-blackstrap-molasses-syrup-unsulphured-15-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/plantation-blackstrap-molasses-syrup-unsulphured-15-oz - [Cream fo Wheat Instant To-Go Hot Cereal, Mixed Berry with Almonds](https://supermarketpuzzle.com/product/cream-of-wheat-fo-wheat-instant-to-go-hot-cereal-mixed-berry-with-almonds-229-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cream-of-wheat-fo-wheat-instant-to-go-hot-cereal-mixed-berry-with-almonds-229-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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