Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Nature's Bakery Crumble, Strawberry Oatmeal
Cereal & Breakfast
📊 NOVA 4🥛 Dairy-Free

Nature's Bakery Crumble, Strawberry Oatmeal

Nature's Bakery
8.46 oz
Available at Foodtown
150
Calories
2g
Protein
13g
Sugars
105mg
Sodium
3g
Fiber
47
Ingredients

What You Should Know

Nature's Bakery Crumble Strawberry Oatmeal reads like a modern, on-the-go spin on a jam-filled oat cookie. You'd typically find it in the grocery snack aisle — often shelved with granola bars, fig bars, and portable breakfast bars — or in the natural/health-oriented snack bay near whole-grain crackers and single-serve baked treats. It fits into quick-shopping trips for lunchbox staples, road-trip snack stashes, or anyone picking up something to tide them over between meals. The brand positions itself as wholesome and convenient: packaging and ingredient highlights call attention to whole wheat and whole grain oats, and the product leans into a “better-for-you” baked snack image aimed at parents and busy adults seeking perceived healthier alternatives to candy bars. Labels often emphasize whole grains and familiar fruit flavors; there’s a “natural flavor” in the list but no indication of organic certification on the ingredient panel provided. Processing context: this is a commercially prepared, shelf-stable baked snack made from concentrated fruit fillings and multiple sweeteners, rather than a minimally processed homemade cookie. Sensory notes: expect a soft-chewy crumbly oat base with a jammy, slightly sticky strawberry center and a mild sweetness from cane sugar, brown sugar and syrups; cinnamon whispers through the dough. Packaging is retail-friendly — typically a box with individually portioned units for portability — and the ritual is grab-and-go: thrown into backpacks, lunchboxes, or paired with coffee or milk for a quick snack. The overall story is a convenient, slightly nostalgic baked bar reimagined for contemporary shoppers seeking whole-grain cues without time for baking.

Nutrition Facts

Serving Size: 1
Servings per Container: 6
Calories150
% Daily Value*
Total Fat3g4%
Saturated Fat0g0%
Sodium105mg5%
Total Carbohydrate29g11%
Dietary Fiber3g11%
Total Sugars13g
Added Sugars12g24%
Protein2g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

Strawberry, Filling, (Wheat, Syrup,, Glycerin,, Brown, Sugar,, Strawberry, Puree,, Pectin,, Citric, Acid,, Sodium, Citrate,, Malic, Acid,, Tricalcium, Citrate,, Natural, Flavor,, Purple, Carrot, Extract, for, Color),, Whole, Wheat, Flour,, Whole, Grain, Oats,, Cane, Sugar,, Date, Paste,, Canola, Oil,, Agave, Inulin,, Brown, Rice, Syrup,, Sea, Salt,, Baking, Soda,, Cinnamon..

Flagged Ingredients:

  • Canola Oil - Seed oil high in omega-6 fatty acids
  • Purple Carrot Extract for Color - Artificial coloring
No Seed OilNo Additive

Dietary Labels

This product is not vegan, is not gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Multiple industrial ingredients and reformulated components (glycerin, rice syrup, fruit filling with additives, sodium/tricalcium citrate) and shelf-stable processing indicate it is an ultra-processed food (NOVA 4). The product is a formulated, packaged snack rather than a minimally processed whole food.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Nature's Bakery Crumble, Strawberry Oatmeal

Well, 'healthy' can be a bit subjective! The Crumble offers some whole grains from oats and whole wheat flour, along with a touch of fiber from the oats and date paste. However, it does contain added sugars (12g per serving), so it's best enjoyed as a treat or part of a balanced breakfast rather than a health food staple.

Perfect For

back-to-school
road-trip
movie-night

Vibe:

wholesomeconvenientcomforting
$NaN
per package