# Nature Valley Soft Baked Bar Blueberry Oat > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Nature Valley - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 8.85 oz - **Human page:** https://supermarketpuzzle.com/product/nature-valley-soft-baked-bar-blueberry-oat-885-oz - **Slug:** `nature-valley-soft-baked-bar-blueberry-oat-885-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains multiple industrial ingredients and additives (corn syrup, vegetable glycerin, refined oils, natural flavor, emulsifiers) and is formulated for shelf stability and convenience, fitting the ultra-processed category. ## Review Nature Valley Soft Baked Bar Blueberry Oat is the soft, slightly chewy cousin of the crunchy granola bar, sold in a small box of individually wrapped bars. In a typical American supermarket you’ll find it in the snack or breakfast bar aisle, shelved alongside other cereal and breakfast bars, protein bars, and snack packs — often near the cereal, pancake mixes, and single-serve oatmeal. Shoppers grab it on busy mornings, toss it into lunchboxes, or pack it for a day trip. The brand leans into an outdoorsy, active-lifestyle image: think hiking, quick breakfasts, and on-the-go energy, pitched to busy parents and health-minded adults who want “real” oats. Packaging highlights whole grain oats and blueberries, and label copy suggests simple, familiar ingredients; there are no organic seals on this product and the marketing favors a natural/wholesome halo rather than certified claims. In plain terms the bar is a processed snack: soft-baked with added sweeteners, oils, and binders to achieve moisture and shelf stability. Sensory notes: a tender, cake-like crumb studded with chewy dried blueberries and a faint oat nuttiness, modest sweetness from sugar and syrups, and a slight chew from seeds (chia, flax). The individual wrapper and small boxed format create a ritual of tearing open a bar for a quick coffee-side breakfast, a school lunch add-in, or a trail-side nibble. Nutrition cues (about 200 calories and 11 g sugars per bar) position it as an easier, more “real” feeling alternative to candy, even though it walks the line between convenience and processed sweetness. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 1 - **Servings per container:** 5 - **Calories:** 200 - **Total fat:** 7g (9% DV) - **Saturated fat:** 1.5g (8% DV) - **Sodium:** 150mg (7% DV) - **Total carbs:** 33g (12% DV) - **Dietary fiber:** 5g (18% DV) - **Total sugars:** 11g - **Added sugars:** 9g (18% DV) - **Protein:** 3g ## Ingredients Whole Grain Oats, Whole Grain Wheat Flour, Sugar, Canola and Palm Oil, Dried Blueberries, Vegetable Glycerin, Corn Syrup, Chia Seeds, Flaxseeds, Chicory Root Extract, Sugarcane Fiber, Honey, Raisin Juice Concentrate, Baking Soda, Molasses, Salt, Egg Whites, Sunflower Oil, Soy Lecithin, Natural Flavor, Fructose, Nonfat Milk. ## Flagged ingredients - **canola** (seed-oil): Seed oil high in omega-6 fatty acids - **sunflower** (seed-oil): Seed oil high in omega-6 fatty acids - **soy lecithin** (emulsifier): Processed emulsifier ## Context tags - **Occasions:** back-to-school, road-trip, post-workout - **Vibes:** convenient, wholesome, comforting, practical ## FAQ ### Is the Nature Valley Soft Baked Bar healthy? The Nature Valley Soft Baked Bar can be a part of a balanced diet, especially if you’re looking for a quick snack that packs some fiber and flavor. It has 5 grams of dietary fiber, which is great for digestion, but it also contains added sugars, so it's not exactly a health food. Think of it as a tasty treat rather than a nutritional powerhouse! ### Is it vegan? Nope, the Nature Valley Soft Baked Bar isn’t vegan. It contains egg whites, which are a no-go for those following a strictly plant-based diet. If you're looking for a vegan snack, you might want to explore other options that skip the animal products altogether. ### Is it gluten-free? Unfortunately, this bar is not gluten-free. It contains whole grain wheat flour, which means it’s not suitable for anyone with gluten sensitivities or celiac disease. If you’re gluten-free, be sure to check out brands that cater specifically to that diet! ### Does it contain seed oils? Yes, it does contain seed oils, specifically canola and palm oil. These oils are often used in processed foods for texture and moisture, but they can be higher in omega-6 fatty acids, which some people prefer to limit. It’s all about balance, so if you're mindful of your oil choices, just keep that in mind! ### Does it contain artificial sweeteners? Nope, there are no artificial sweeteners in this bar! Instead, it gets its sweetness from natural sources like sugar and honey. So while it does have added sugars, at least you’re not getting any of those mysterious chemical sweeteners. ### Is it high in sugar? The Nature Valley Soft Baked Bar isn’t exactly low in sugar, but it’s not off-the-charts either. With 11 grams of total sugars per bar, it's best to enjoy it in moderation, especially if you're watching your sugar intake. Think of it as a treat rather than a staple! ### What are healthier alternatives? If you're looking for healthier alternatives, consider bars that focus on whole food ingredients and are lower in added sugars. Brands like RXBAR or Larabar use minimal ingredients and are often higher in protein and fiber. They can be a more nutritious option if that’s what you’re after! ### Can kids eat it? Absolutely! The Nature Valley Soft Baked Bar can be a fun snack for kids, especially with its sweet blueberry flavor. Just keep in mind the sugar content and balance it with other nutritious foods throughout the day. ### Is it good for weight loss? While it can fit into a weight loss plan, it's not a miracle snack for shedding pounds. The bar has a decent amount of fiber, which can help you feel full, but the added sugars might not make it the best choice if you’re really trying to cut back. Moderation is key here! ### Is it ultra-processed? The Nature Valley Soft Baked Bar is considered more processed than a whole food, as it contains multiple ingredients and added sugars. However, it doesn't have preservatives or artificial dyes, which is a plus. So, while it's not the cleanest snack on the block, it's not the worst either! ## Related products - [Cream of Wheat Low Sugar Maple Brown Sugar](https://supermarketpuzzle.com/product/cream-of-wheat-low-sugar-maple-brown-sugar-1230-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cream-of-wheat-low-sugar-maple-brown-sugar-1230-oz - [Post Premier Protein Chocolate Almond](https://supermarketpuzzle.com/product/post-premier-protein-chocolate-almond-9-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/post-premier-protein-chocolate-almond-9-oz - [General Mills Chocolatey Chocolate Lucky Charms](https://supermarketpuzzle.com/product/lucky-charms-general-mills-chocolatey-chocolate-1060-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/lucky-charms-general-mills-chocolatey-chocolate-1060-oz - [Arrowhead Mills Organic Buckwheat Pancake & Waffle Mix](https://supermarketpuzzle.com/product/arrowhead-mills-organic-buckwheat-pancake-waffle-mix-22-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/arrowhead-mills-organic-buckwheat-pancake-waffle-mix-22-oz - [Nature's Path Oats Old Fashioned](https://supermarketpuzzle.com/product/natures-path-oats-old-fashioned-18-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/natures-path-oats-old-fashioned-18-oz - [Kelloggs Pop Tart Crunchy Poppers Strawberry](https://supermarketpuzzle.com/product/pop-tarts-kelloggs-pop-tart-crunchy-poppers-strawberry-5-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pop-tarts-kelloggs-pop-tart-crunchy-poppers-strawberry-5-oz - [Nature's Path Organic Cereal, Crunchy Vanilla Sunrise](https://supermarketpuzzle.com/product/natures-path-organic-cereal-crunchy-vanilla-sunrise-1060-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/natures-path-organic-cereal-crunchy-vanilla-sunrise-1060-oz - [Maple Gold Maple Syrup, Pure, Dark Amber](https://supermarketpuzzle.com/product/maple-gold-syrup-pure-dark-amber-1270-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/maple-gold-syrup-pure-dark-amber-1270-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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