Clean Ingredient Champions
Minimally processed whole foods with zero additives. Real food your body recognizes.
🥬 Cleanest Staples
Foundation foods with nothing but whole ingredients

Organic Spring Mix

365 by Whole Foods Market, Organic Stir Fry Vegetable Blend, 16 Ounce

Pero Stir Fry

365 by Whole Foods Market, Organic California Style Blend, 16 Ounce

365 by Whole Foods Market, Blanched And Slivered Almonds, 8 Ounce

Pero Vegetable Medley

Organic Antioxidant Fruit Blend, 16 OZ

365 by Whole Foods Market, Organic Berry Blend, 32 Ounce

Organic Make It Mighty Microgreens, 1.75 OZ
Pero Broccoli Florets Org

365 by Whole Foods Market, Organic Peas & Carrots, 16 Ounce

365 Everyday Value, Whole Strawberries, 16 oz, (Frozen)

365 Everyday Value, Organic Mediterranean Blend, 16 oz, (Frozen)

Whole Foods Market, Organic Seasoning, Peppercorns, Dak Song, 2.01 Ounce

365 by Whole Foods Market, Organic Tempeh, 12 Ounce

365 Everyday Value, Organic Mixed Vegetables No Salt Added, 16 oz, (Frozen)

Organic Spring Salad Mix, 16 OZ

365 Everyday Value, Organic Green Peas No Salt Added, 16 oz, (Frozen)

Organic Crinkle Cut Carrots, 16 OZ

Organic Blueberries, 32 OZ

365 by Whole Foods Market, Ground Beef, 90% Lean/10% Fat, Step 1, 16 Ounce

Organic Oven Ready Broccoli Cauliflower Sweet Potato Blend, 10 OZ

Earthbound Farm Whole Organic Green Beans

365 by Whole Foods Market, Organic Tropical Fruit Medley, 32 Ounce
Robinson Fresh Collard Greens

365 Everyday Value, Artichoke Hearts, 12 oz, (Frozen)

365 by Whole Foods Market, Organic Cashews, Unroasted and Unsalted, Value Size, 20 Ounce

Organic Green Lentils, 16 OZ

Cherry Berry & Kale, 48 OZ
What is NOVA?
NOVA isn't just about "good vs bad" but about understanding how food is made. Foods are grouped into 4 categories, from unprocessed or minimally processed (Group 1) to ultra-processed foods (Group 4).
Unprocessed or minimally processedRaw grains, nuts, seeds, fresh produce
Processed culinary ingredientsOils, butter, salt, sugar
Processed foodsSimple foods made by combining NOVA 1 + 2 with methods like baking, canning
Ultra-processedIndustrial formulations with additives
What You Should Know About Clean Ingredient Champions
Clean ingredient products are minimally processed with short, recognizable ingredient lists. Think: 'organic carrots' instead of 'carrot-flavored vegetable puffs with 30 additives.' NOVA 1 (unprocessed/minimally processed) foods dominate this hub—vegetables, fruits, nuts, seeds, legumes, whole grains. These are foundational foods, the stuff your body actually recognizes as food. No artificial colors, preservatives, or unpronounceable chemicals. Brands like 365 (Whole Foods), Trader Joe's, and Earthbound Farm excel here with organic produce, frozen vegetables with zero additives, and pantry staples like lentils, oats, and seeds. Pro tip: frozen vegetables are just as nutritious as fresh (sometimes more—they're frozen at peak ripeness). They're also cheaper, don't spoil, and save time. Chia seeds, flax, and pumpkin seeds are nutrient-dense powerhouses—high fiber, omega-3s, protein. Add them to smoothies, oatmeal, or salads. Clean eating doesn't have to be expensive or complicated. Buy frozen organic produce in bulk, stock up on dried lentils and oats, and you're 80% there.
Key Benefits
- Minimal processing—foods closest to their natural state with maximum nutrients
- No artificial additives, preservatives, or synthetic ingredients
- High in fiber, vitamins, and minerals from whole plant foods
- Better for gut health—real food feeds beneficial bacteria
- Lower risk of chronic diseases—whole foods reduce inflammation
Buying Guide: How to Choose Clean Ingredient Champions
Start with staples: organic frozen vegetables (365, Cascadian Farm), dried lentils/beans (cheap, shelf-stable), whole grains (oats, quinoa), nuts/seeds (almonds, chia, flax). Frozen vegetables are the best value—$2-4 per bag, lasts months, zero prep. Buy organic when possible for produce on the 'Dirty Dozen' list (strawberries, spinach, apples). Store brands (365 by Whole Foods, Trader Joe's) offer clean ingredients at lower prices than name brands. Avoid 'health food' marketing—some organic products are still ultra-processed (organic cookies are still cookies). Read ingredient lists: 1-5 ingredients = great. 20+ = probably ultra-processed. Seeds (chia, flax, pumpkin) last 6-12 months in the fridge. Buy in bulk and add to everything. Budget tip: dried beans/lentils cost $1-2/lb and are protein-rich. Frozen organic produce is often cheaper than fresh and doesn't spoil. Focus on whole foods over packaged 'health' snacks.
Quick Comparison
| Food Category | Why It's Clean | Best Use | Price | Nutrition Highlights |
|---|---|---|---|---|
| Frozen Vegetables | Zero additives | Cooking, meal prep | $2-4/bag | High fiber, vitamins |
| Dried Lentils/Beans | Single ingredient | Soups, salads, sides | $1-2/lb | Protein, fiber, iron |
| Whole Oats | Minimal processing | Breakfast, baking | $3-5/lb | Fiber, slow-release carbs |
| Nuts & Seeds | Unprocessed, no additives | Snacks, toppings | $8-12/lb | Healthy fats, protein |
| Fresh/Frozen Fruit | Whole fruit, nothing added | Snacks, smoothies | $3-6/lb | Vitamins, antioxidants |
| Organic Produce | No pesticides | Everything | Varies | Nutrient-dense |
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