# Raisin Bran Cereal > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Raisin Bran - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 25 oz - **Human page:** https://supermarketpuzzle.com/product/raisin-bran-cereal-25-oz - **Slug:** `raisin-bran-cereal-25-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The cereal is industrially processed, contains added sugars and malt extract, and is fortified with vitamins and minerals—characteristics of ultra-processed foods (NOVA 4). ## Review Raisin Bran Cereal by Post is the familiar box you’ll find on the supermarket cereal aisle, shelved alongside other bran flakes, granolas, and family breakfast cereals—often near bulk oats and boxed hot cereals. It reads like a morning staple for households aiming for a quick, fiber-forward breakfast: crunchy whole grain wheat and bran flakes studded with chewy Sun-Maid raisins. The brand leans on a multigenerational, practical positioning—heritage, reliability, and ‘‘heart-healthy’’ messaging—targeting families and adults who want a perceived nutritious start without extra preparation. Packaging is a standard cardboard cereal box (usually with an inner plastic bag) and carries health-halo claims such as "excellent source of fiber," "no preservatives," and fortification statements listing added vitamins and minerals; it is not organic and doesn’t use overtly child-focused cartoon branding, though the sweetness and raisins make it appealing to kids. Occasions for purchase include weekday breakfasts, back-to-school morning routines, and pantry-stocking for quick snacks or baking (Raisin Bran muffins/cookies). Sensory notes: flakes deliver a dry, crunchy snap that softens when milk is added, while the raisins add intermittent chewy, caramel-like bursts of sweetness; the aroma is wheaty and mildly sweet. Rituals around the product include pouring into a bowl, topping with milk or yogurt, and eating at the kitchen table or on the go. Processing context: this is an industrially processed, fortified breakfast cereal made from flaked whole grains with added sugar and flavoring agents—convenience-oriented rather than a minimally processed whole-grain food. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 1.25 cup - **Servings per container:** 12 - **Calories:** 190 - **Total fat:** 1g (1% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 240mg (10% DV) - **Total carbs:** 48g (17% DV) - **Dietary fiber:** 9g (32% DV) - **Total sugars:** 20g - **Added sugars:** 9g (18% DV) - **Protein:** 5g ## Ingredients Whole Grain Wheat, Raisins, Wheat Bran, Sugar, Contains 2% or Less of: Molasses, Salt, Barley Malt Extract. Vitamins and Minerals: Reduced Iron, Zinc Oxide, Niacinamide (Vitamin B3), Folic Acid, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Thiamin Mononitrate (Vitamin B1), Vitamin D3, Vitamin B12. ## Context tags - **Occasions:** back-to-school, weekday-breakfast, holiday-baking - **Vibes:** nostalgic, wholesome, convenient ## FAQ ### Is Raisin Bran healthy? Raisin Bran can be a healthy choice in moderation, especially with its high fiber content—about 9 grams per serving! However, it's worth noting that it does contain added sugars, which can add up if you're not careful. So, if you're looking for a breakfast that keeps you full and helps with digestion, this cereal fits the bill, but balance it with other low-sugar options throughout the day. ### Is Raisin Bran vegan? Nope, Raisin Bran isn't vegan. It contains ingredients derived from wheat, which is plant-based, but it also has added vitamins like Vitamin D3, which is often sourced from animal products. So, if you're strictly avoiding animal-derived ingredients, this one won't make the cut. ### Is Raisin Bran gluten-free? Raisin Bran is not gluten-free, as it contains whole grain wheat and wheat bran. If you're following a gluten-free diet, you'll want to steer clear of this cereal and look for alternatives made from gluten-free grains like rice or oats. There are some great gluten-free cereals out there that can still satisfy your breakfast cravings! ### Does Raisin Bran contain seed oils? Nope, Raisin Bran doesn't contain any seed oils, which is a plus for many health-conscious folks. Seed oils, like canola or soybean oil, are often criticized for being highly processed and potentially inflammatory. So, you can enjoy this cereal without worrying about those additives. ### Does Raisin Bran contain artificial sweeteners? No artificial sweeteners here! Raisin Bran sweetens things up with sugar and molasses, which gives it that classic sweet taste without any of the fake stuff. If you're looking for a more natural sweetness, you can feel good about this choice. ### Is Raisin Bran high in sugar? Yes, Raisin Bran does have a higher sugar content, with about 20 grams per serving, including 9 grams of added sugars. While that might sound a bit much, remember that the raisins contribute to the sugar total as well. If you're keeping an eye on your sugar intake, you might want to pair it with something low in sugar, like plain yogurt. ### What are healthier alternatives to Raisin Bran? If you're looking for healthier alternatives, consider cereals that are lower in sugar and higher in whole grains, like oatmeal or puffed whole grain cereals. You could also try granola with minimal added sugar or a mix of nuts and seeds for added crunch and protein. Just make sure to check those labels! ### Can kids eat Raisin Bran? Absolutely! Raisin Bran can be a fun and satisfying breakfast for kids, thanks to its crunchy texture and sweet raisins. Just keep an eye on portion sizes, especially since it does have added sugars. Pairing it with some fruit or yogurt can amp up the nutrition even more. ### Is Raisin Bran good for weight loss? Raisin Bran can be part of a weight loss plan due to its high fiber content, which helps keep you feeling fuller longer. However, the sugar content is something to monitor, especially if you're trying to cut calories. Balancing it with protein and healthy fats can make it a more satisfying choice. ### Is Raisin Bran ultra-processed? Raisin Bran isn't considered ultra-processed, but it's definitely more processed than whole foods like oats or fresh fruit. It contains a mix of whole grains and added vitamins, which means it's not just empty calories. That said, it's a good idea to enjoy it as part of a varied diet that includes plenty of whole, unprocessed foods. ## Related products - [Nature's Path Love Crunch Ark Chocolate and Red Berries](https://supermarketpuzzle.com/product/love-crunch-natures-path-ark-chocolate-and-red-berries-1150-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/love-crunch-natures-path-ark-chocolate-and-red-berries-1150-oz - [General Mills Cheerios, Giant Size](https://supermarketpuzzle.com/product/cheerios-general-mills-giant-size-20-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cheerios-general-mills-giant-size-20-oz - [Kelloggs Raisin Bran Crunch](https://supermarketpuzzle.com/product/raisin-bran-kelloggs-crunch-1540-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/raisin-bran-kelloggs-crunch-1540-oz - [Kellogg's Frosted Flakes Giant](https://supermarketpuzzle.com/product/frosted-flakes-kelloggs-giant-2850-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/frosted-flakes-kelloggs-giant-2850-oz - [Purely Elizabeth Gluten Free Pumpkin Fig Granola Cereal](https://supermarketpuzzle.com/product/purely-elizabeth-gluten-free-pumpkin-fig-granola-cereal-12-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/purely-elizabeth-gluten-free-pumpkin-fig-granola-cereal-12-oz - [Nature Valley Granola Bars, Crunchy Cinnamon](https://supermarketpuzzle.com/product/nature-valley-granola-bars-crunchy-cinnamon-894-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-granola-bars-crunchy-cinnamon-894-oz - [Post Shredded Wheat and Bran Cereal](https://supermarketpuzzle.com/product/post-shredded-wheat-and-bran-cereal-18-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/post-shredded-wheat-and-bran-cereal-18-oz - [General Mills Cinnamon Toast Crunch Cereal](https://supermarketpuzzle.com/product/cinnamon-toast-crunch-general-mills-cereal-1880-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cinnamon-toast-crunch-general-mills-cereal-1880-oz ## For agents Prefer this markdown sheet over scraping the HTML page. Full API access and search: https://supermarketpuzzle.com/skill.md