# General Mills Chex Cereal, Chocolate > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Chex - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 12.80 oz - **Human page:** https://supermarketpuzzle.com/product/chex-general-mills-cereal-chocolate-1280-oz - **Slug:** `chex-general-mills-cereal-chocolate-1280-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains industrial ingredients (sugar, refined oils, alkalized cocoa, 'natural flavor'), preservatives, and extensive fortification, consistent with ultra-processed foods in NOVA group 4. ## Review You’ll find General Mills Chex Chocolate in the supermarket cereal aisle, stacked on eye-level shelves next to other mainstream breakfast cereals — usually near Rice Chex, granola bars and family-sized breakfast staples. It reads like a grab-and-go breakfast or snack: a bright cardboard box with bold branding, photos of chocolatey square pieces, and callouts like “whole grain” and fortified vitamins. Shoppers reach for it on morning runs for quick breakfasts, busy back-to-school shopping lists, or when they want a portable sweet snack for road trips and after-school nibbling. The brand leans on General Mills’ family-friendly, affordable mass-market positioning; its marketing skews toward parents buying for kids and adults seeking nostalgic or convenient indulgence. Packaging evokes kid appeal without cartoon mascots — clean modern type, rich brown imagery and nutrition panels that highlight added vitamins and “whole grain” as a health halo, while also listing sugar and sodium; there is no organic certification. In plain terms, this is a highly processed, factory-made cereal: grains toasted and coated with sugar and cocoa that has been alkalized, preserved with mixed tocopherols, and fortified with a suite of vitamins and minerals. Sensory details: light, crunchy square pieces with a slightly powdery cocoa dusting that softens when milk is added; a quick melt of sweetness and cocoa with a toasty rice backbone. The ritual is familiar — pour into a bowl, splash milk, and maybe share from the box as a snack — and the package is designed for shelf stability and convenience rather than home-style preparation. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 1 cup - **Servings per container:** 8 - **Calories:** 180 - **Total fat:** 3.5g (4% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 250mg (11% DV) - **Total carbs:** 35g (13% DV) - **Dietary fiber:** 2g (7% DV) - **Total sugars:** 10g - **Added sugars:** 10g (20% DV) - **Protein:** 2g ## Ingredients Whole Grain Rice, Rice, Sugar, Canola and/or Sunflower Oil, Cocoa Processed with Alkali, Salt, Molasses, Natural Flavor, Rosemary Extract. Vitamin E (Mixed Tocopherols) Added to Preserve Freshness. Vitamins and Minerals: Calcium Carbonate, Tricalcium Phosphate, Iron and Zinc (Mineral Nutrients), Vitamin C (Sodium Ascorbate), a B Vitamin (Niacinamide), Vitamin B2 (Riboflavin), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B1, (Thiamin Mononitrate), Vitamin A (Palmitate), a B Vitamin (Folic Acid), Vitamin B12, Vitamin D3. ## Flagged ingredients - **Canola Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Sunflower Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Vitamin E (Mixed Tocopherols)** (preservative): Synthetic preservative ## Context tags - **Occasions:** back-to-school, weekend-brunch, road-trip - **Vibes:** nostalgic, indulgent, convenient ## FAQ ### Is Chex Chocolate healthy? The healthiness of Chex Chocolate really depends on what you're comparing it to and your personal dietary goals. With 180 calories per cup and 10 grams of added sugars, it's not exactly a superfood, but it can fit into a balanced diet if enjoyed in moderation. Think of it as a fun treat rather than a nutritional powerhouse! ### Is Chex Chocolate vegan? Nope, Chex Chocolate isn't vegan. It contains vitamin D3, which is often derived from animal sources. So, if you're sticking to a strictly plant-based diet, you might want to look for a different cereal option. ### Is Chex Chocolate gluten-free? Actually, Chex Chocolate is not gluten-free. It’s made with whole grain rice, but it does contain rice as a second ingredient, which can sometimes be processed in facilities that handle gluten-containing grains. If you're avoiding gluten, it's best to check out certified gluten-free cereals instead. ### Does Chex Chocolate contain seed oils? Yes, it does contain canola and/or sunflower oil, which are considered seed oils. These oils are commonly used in processed foods for their light flavor and stability, but some folks prefer to avoid them due to potential health concerns. Just keep in mind that moderation is key! ### Does Chex Chocolate contain artificial sweeteners? Nope, no artificial sweeteners here! Instead, it gets its sweetness from sugar and molasses. If you’re looking for a cereal with a more natural sweetness, Chex Chocolate fits the bill! ### Is Chex Chocolate high in sugar? While Chex Chocolate has 10 grams of added sugars per cup, it's not considered 'high' in sugar compared to many other cereals on the market. However, if you're watching your sugar intake, this is something to keep in mind. Balance it out with some protein or fiber to make it more satisfying! ### What are healthier alternatives to Chex Chocolate? If you're looking for healthier alternatives, consider cereals that are higher in fiber and lower in added sugars, like whole grain oats or bran cereals. You might also try granola with nuts and seeds for added crunch and nutrition. Just be sure to check those labels! ### Can kids eat Chex Chocolate? Absolutely! Chex Chocolate can be a fun breakfast or snack for kids, but like all treats, it’s best enjoyed in moderation. Pair it with some fruit or yogurt to boost the nutritional value and keep them full longer! ### Is Chex Chocolate good for weight loss? Chex Chocolate can fit into a weight loss plan, but it’s not a magic bullet. With its moderate calorie count and added sugars, it’s best enjoyed as an occasional treat rather than a daily staple. Focus on portion control and balance it with nutrient-dense foods for the best results! ### Is Chex Chocolate ultra-processed? Chex Chocolate does fall into the category of processed foods, but whether it's considered 'ultra-processed' can vary. It contains several ingredients that are common in cereals, like oils and added sugars, but it doesn’t have artificial colors or flavors, which is a plus. So, while it’s not a health food, it’s also not the worst choice out there! ## Related products - [Quaker Instant Oatmeal, Raisin Date & Walnut](https://supermarketpuzzle.com/product/quaker-instant-oatmeal-raisin-date-walnut-1040-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-instant-oatmeal-raisin-date-walnut-1040-oz - [Purely Elizabeth Granola Cereal Ancient Grains Granola Ready To Eat Bag](https://supermarketpuzzle.com/product/purely-elizabeth-granola-cereal-ancient-grains-granola-ready-to-eat-bag-12-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/purely-elizabeth-granola-cereal-ancient-grains-granola-ready-to-eat-bag-12-oz - [General Mills Lucky Charms Cereal, Large Size](https://supermarketpuzzle.com/product/lucky-charms-general-mills-cereal-large-size-1490-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/lucky-charms-general-mills-cereal-large-size-1490-oz - [Kellogg's Special K Cereal](https://supermarketpuzzle.com/product/special-k-kelloggs-cereal-18-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/special-k-kelloggs-cereal-18-oz - [Cream Of Wheat Instant Hot Cereal, Original](https://supermarketpuzzle.com/product/cream-of-wheat-instant-hot-cereal-original-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cream-of-wheat-instant-hot-cereal-original-12-oz - [Post Bran Flakes 16oz](https://supermarketpuzzle.com/product/post-bran-flakes-16oz-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/post-bran-flakes-16oz-16-oz - [Kellogg's Corn Flakes Cereal](https://supermarketpuzzle.com/product/corn-flakes-kelloggs-cereal-18-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/corn-flakes-kelloggs-cereal-18-oz - [General Mills Lucky Charms Berry Swirl Cereal](https://supermarketpuzzle.com/product/lucky-charms-general-mills-berry-swirl-cereal-1090-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/lucky-charms-general-mills-berry-swirl-cereal-1090-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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