# Kelloggs Raisin Bran Crunch

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** Raisin Bran
- **Retailer listed:** Foodtown
- **Category:** Cereal & Breakfast
- **Size:** 15.40 oz
- **Human page:** https://supermarketpuzzle.com/product/raisin-bran-kelloggs-crunch-1540-oz
- **Slug:** `raisin-bran-kelloggs-crunch-1540-oz`

## NOVA classification

**NOVA 4** - Ultra-processed foods

Contains multiple industrial ingredients and additives (sugar, brown sugar syrup, vegetable glycerin, modified corn starch, palm oil, natural flavor) and is a ready-to-eat formulated product, fitting the ultra-processed category.

## Review

Kellogg's Raisin Bran Crunch is a familiar sight in the cereal aisle of American supermarkets, shelved alongside other ready-to-eat flakes, granolas, and fruit-and-grain blends. Packaged in a 15.4 oz cardboard box with an inner bag, it sits near family breakfast staples and sweetened cereals aimed at both parents and kids. Shoppers reach for it on busy weekday mornings, back-to-school runs, or when they want a quick pantry snack for road trips. The brand leans on a wholesome, family-oriented positioning — Kellogg's markets this product as a heart-healthy, fiber-forward choice made with “real fruit and grains,” tapping nostalgia and parental desire for nutritious breakfasts while still offering a sweet, crunchy experience. Labels emphasize claims like “good source of fiber,” “made with sun-ripened raisins,” and a nod to heart health, though there’s no organic certification and natural-flavor wording adds a light “natural” halo. In plain processing terms, it’s an industrially produced, shelf-stable cereal composed of grain flakes, sugar and formulated clusters with added humectants and stabilizers. Sensory cues are immediate: thin toasted wheat and rice flakes, honey-glazed oat clusters that snap, and chewy dark raisins that soften in milk. The mouthfeel alternates between crisp flake crunch, brittle clusters, and tender fruit, with a sweet cinnamon-molasses note. Rituals around the box are classic — a quick pour into a bowl with milk, spooning over yogurt, or the casual spoonful straight from the box while packing lunches. It occupies a middle ground in American grocery culture: marketed as both wholesome and indulgent, convenient for busy households yet designed and formulated in a way that prioritizes taste and shelf life.

## Diet flags

- Vegetarian
- Dairy-free

## Nutrition

- **Serving size:** 1 cup
- **Servings per container:** 8
- **Calories:** 190
- **Total fat:** 1g (1% DV)
- **Saturated fat:** 0g (0% DV)
- **Sodium:** 200mg (9% DV)
- **Total carbs:** 46g (17% DV)
- **Dietary fiber:** 4g (14% DV)
- **Total sugars:** 19g
- **Added sugars:** 13g (26% DV)
- **Protein:** 4g

## Ingredients

Whole Grain Wheat, Sugar, Rice, Raisins, Wheat Bran, Whole Grain Oats, Brown Sugar Syrup, Vegetable Glycerin, Contains 2% or Less of Corn Syrup, Salt, Natural Flavor, Modified Corn Starch, Molasses, Palm Oil, Cinnamon, Honey, Mixed Tocopherols (Vitamin E) for Freshness.

## Flagged ingredients

- **palm oil** (seed-oil): Seed oil high in omega-6 fatty acids

## Context tags

- **Occasions:** back-to-school, weekend-brunch, road-trip
- **Vibes:** nostalgic, indulgent, wholesome

## FAQ

### Is Raisin Bran Crunch healthy?

Well, that depends on what you mean by 'healthy.' Raisin Bran Crunch offers a decent amount of fiber, thanks to the whole grains and bran, but it also packs in 19 grams of sugar per serving, which is on the higher side. If you're looking for a balanced breakfast, think of it as a treat rather than a health food, especially when compared to lower-sugar options.

### Is Raisin Bran Crunch vegan?

Nope, Raisin Bran Crunch isn't vegan. It contains honey, which is a no-go for strict vegans. If you're looking for a vegan cereal, you'll want to check the label for those sweeteners and stick to options that are honey-free.

### Is Raisin Bran Crunch gluten-free?

Sorry, gluten-sensitive friends! Raisin Bran Crunch isn't gluten-free as it contains whole grain wheat and wheat bran. If you're avoiding gluten, there are plenty of delicious gluten-free cereals out there that won't leave you feeling left out at breakfast.

### Does Raisin Bran Crunch contain seed oils?

Yes, it does contain palm oil, which is considered a seed oil. While palm oil is often debated in terms of health and environmental impact, in moderation it’s generally safe to consume. Just keep in mind that it's a processed fat, and if you're aiming for a cleaner diet, you might want to limit your intake of products containing it.

### Does Raisin Bran Crunch contain artificial sweeteners?

Nope, you're in the clear on that front! Raisin Bran Crunch doesn't have any artificial sweeteners, so what you're tasting is the real deal with its natural sugars and sweetness from raisins and added sugars. If you're trying to avoid those fake sweeteners, this cereal fits the bill.

### Is Raisin Bran Crunch high in sugar?

Yes, it is! With 19 grams of sugar per cup, Raisin Bran Crunch is definitely on the sugary side. If you're watching your sugar intake, you might want to enjoy it occasionally or pair it with something low in sugar, like plain yogurt or fresh fruit, to balance things out.

### What are healthier alternatives to Raisin Bran Crunch?

If you're looking for healthier options, consider cereals that are lower in sugar and higher in fiber, such as plain oatmeal or bran flakes without added sugars. You could also try granola with less sugar or a mix of whole grains and nuts for a more balanced breakfast without the extra sweetness.

### Can kids eat Raisin Bran Crunch?

Absolutely! Raisin Bran Crunch can be a fun breakfast for kids, especially with its crunchy texture and sweet raisins. Just keep an eye on portion sizes since it has a good amount of sugar, and maybe pair it with some milk or yogurt for added nutrition.

### Is Raisin Bran Crunch good for weight loss?

It can fit into a weight loss plan, but moderation is key. While it has fiber that can help you feel full, the sugar content might not be ideal if you're trying to cut back on calories. It’s all about balance — enjoy it as part of a varied diet rather than a mainstay.

### Is Raisin Bran Crunch ultra-processed?

Yes, Raisin Bran Crunch is considered ultra-processed, as it contains ingredients like modified corn starch and added sugars. But don't fret — many of us enjoy processed foods in moderation! Just be mindful of how often you reach for it and balance it with whole, less-processed options.

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