# Magic Spoon Cereal Peanut Butter > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Magic Spoon - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 7 oz - **Human page:** https://supermarketpuzzle.com/product/magic-spoon-cereal-peanut-butter-7-oz - **Slug:** `magic-spoon-cereal-peanut-butter-7-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains industrial ingredients like protein isolates/concentrates, refined oil blends, non-sugar sweeteners, starches and natural flavors, consistent with ultra-processed foods in NOVA group 4. ## Review Magic Spoon Cereal Peanut Butter positions itself as a retro-inspired, adult-friendly take on classic peanut butter-flavored breakfast cereal. On grocery shelves youʼd find it in the cereal aisle, often on an eye-catching endcap near other premium, low-sugar or high-protein cereals and next to protein snacks and specialty granolas. Shoppers pick it up during quick grocery runs or specialty trips for fitness-friendly pantry items. It fits mornings when someone needs a fast, protein-forward breakfast, a grab-and-go snack for busy school runs, or a small treat to sprinkle over yogurt or ice cream. The brand leans into nostalgia with playful, colorful packaging and cereal-shaped pieces, but its marketing tilts to health-conscious adults: millennials, parents, and gym-goers who want the cereal memory without the sugar crash. Labels emphasize high protein and low net carbs and use natural-sounding ingredients like monk fruit and inulin to build a health halo; organic certification is not typical. In plain terms the product is manufactured rather than homemade, using concentrated milk proteins, specialty sweeteners, refined oils, and added starches and flavors. Sensory experience is crunchy, compact cereal pieces with a pronounced roasted-peanut and slightly fatty mouthfeel, finished by the clean sweetness of allulose and monk fruit; the texture holds up in milk and also works as a dry snack. Packaging is a small 7 oz box often with an inner bag, encouraging quick pours or snacking by the handful. People treat it as a ritual: cereal bowl and milk for quick breakfasts, or hand-to-mouth snacking at a desk or on short trips. ## Diet flags - Vegetarian - Gluten-free ## Nutrition - **Serving size:** 1 cup - **Servings per container:** 5 - **Calories:** 170 - **Total fat:** 9g (12% DV) - **Saturated fat:** 1.5g (8% DV) - **Cholesterol:** 10mg (3% DV) - **Sodium:** 210mg (9% DV) - **Total carbs:** 10g (4% DV) - **Dietary fiber:** 1g (4% DV) - **Protein:** 14g ## Ingredients Milk Protein Blend (Casein (Adds a Trivial Amount of Sugar), Whey Protein Concentrate (Adds a Trivial Amount of Sugar)), Sweetener Blend (Allulose, Monk Fruit Extract (Adds a Trivial Amount of Sugar), Oil Blend (High Oleic Sunflower Oil, Avocado Oil), Tapioca Starch, Peanut Oil, Inulin (Adds a Trivial Amount of Sugar) (from Chicory Root and/or Agave), Peanut Flour (Adds a Trivial Amount of Sugar), Peanut Extract, Natural Flavor (Adds a Trivial Amount of Sugar), Salt. ## Flagged ingredients - **High Oleic Sunflower Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Peanut Oil** (seed-oil): Seed oil high in omega-6 fatty acids ## Context tags - **Occasions:** back-to-school, post-workout, road-trip - **Vibes:** nostalgic, convenient, wholesome ## FAQ ### Is Magic Spoon's Peanut Butter cereal healthy? That depends on your definition of healthy! If you're looking for a high-protein breakfast with low sugar, this cereal fits the bill. With 14 grams of protein and only 10 grams of carbs per serving, it’s a solid choice for anyone wanting to start their day on a nutritious note. Just remember, 'healthy' can mean different things for different diets! ### Is it vegan? Nope, Magic Spoon's Peanut Butter cereal is not vegan. It contains milk protein, which means it’s off the table for anyone following a strictly plant-based diet. If you're looking for a vegan cereal, there are plenty of options out there that use whole grains and nuts instead! ### Is it gluten-free? Yes, you can happily crunch away knowing that this cereal is gluten-free! It’s made without any wheat or barley, making it suitable for those with gluten sensitivities or celiac disease. Just double-check the packaging to ensure there’s no cross-contamination if you're super sensitive. ### Does it contain seed oils? Yes, it does contain seed oils, specifically high oleic sunflower oil and avocado oil. These oils are generally considered healthier options because they’re high in monounsaturated fats, which can be good for heart health. So while seed oils can sometimes get a bad rap, these particular ones are a bit more on the 'good side' of the spectrum. ### Does it contain artificial sweeteners? Nope, no artificial sweeteners here! Magic Spoon uses a blend of allulose and monk fruit extract to keep the sweetness without the sugar crash. It’s a nice compromise for those who want to avoid the usual suspects found in many cereals. ### Is it high in sugar? Not at all! This cereal is low in sugar, with zero added sugars listed on the label. So if you’re watching your sugar intake, this could be a great option for your breakfast bowl. ### What are healthier alternatives? If you're looking for alternatives, consider cereals that are whole grain, high in fiber, and free from added sugars. Brands like Nature's Path or even a homemade granola can pack in the nutrients without the processed feel. It’s all about finding what works for you and your taste buds! ### Can kids eat it? Absolutely! Kids can enjoy Magic Spoon's Peanut Butter cereal, especially if they're fans of peanut butter flavors. With its high protein content and low sugar, it can be a better choice compared to traditional sugary cereals. Just keep an eye on portion sizes, as always! ### Is it good for weight loss? If you're aiming for weight loss, this cereal could fit nicely into your plan, especially due to its high protein and low sugar profile. It can help keep you feeling full longer, which is key when you're cutting calories. Just remember to balance it with other nutrient-dense foods throughout the day! ### Is it ultra-processed? Magic Spoon's Peanut Butter cereal is definitely processed, but whether it's 'ultra-processed' can vary by definition. It contains some ingredients like protein blends and sweeteners that are more processed than, say, whole oats, but it avoids many of the preservatives and artificial flavors found in traditional cereals. So, it’s a step up from the classic sugary options! ## Related products - [Fiber One 90 Calorie Brownies, Chocolate Chip](https://supermarketpuzzle.com/product/fiber-one-90-calorie-brownies-chocolate-chip-534-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/fiber-one-90-calorie-brownies-chocolate-chip-534-oz - [Motts Soft Baked Bar Banana Streusel 6 Counts](https://supermarketpuzzle.com/product/motts-motts-soft-baked-bar-banana-streusel-6-counts-576-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/motts-motts-soft-baked-bar-banana-streusel-6-counts-576-oz - [Kashi Organic Maple Waffle bite](https://supermarketpuzzle.com/product/kashi-organic-maple-waffle-bite-1270-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kashi-organic-maple-waffle-bite-1270-oz - [McCann's Irish Oatmeal Quick Cooking Rolled Oats](https://supermarketpuzzle.com/product/mccanns-irish-oatmeal-quick-cooking-rolled-oats-16-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mccanns-irish-oatmeal-quick-cooking-rolled-oats-16-oz - [Kelloggs Special K Chocolate Delight](https://supermarketpuzzle.com/product/special-k-kelloggs-chocolate-delight-1210-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/special-k-kelloggs-chocolate-delight-1210-oz - [Post Raisin Bran](https://supermarketpuzzle.com/product/post-raisin-bran-1660-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/post-raisin-bran-1660-oz - [Bob's Red Mill Gluten Free Quick Cooking Rolled Oats](https://supermarketpuzzle.com/product/bobs-red-mill-gluten-free-quick-cooking-rolled-oats-28-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-gluten-free-quick-cooking-rolled-oats-28-oz - [Log Cabin Syrup, Original](https://supermarketpuzzle.com/product/log-cabin-syrup-original-24-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/log-cabin-syrup-original-24-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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