# Kellogg's Crispix > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Crispix - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 9.60 oz - **Human page:** https://supermarketpuzzle.com/product/crispix-kelloggs-960-oz - **Slug:** `crispix-kelloggs-960-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains refined grains, multiple added sweeteners and flavoring agents, and fortified vitamins—characteristics of industrial formulations; production involves significant processing and additives consistent with ultra-processed foods. ## Review Kellogg’s Crispix sits comfortably on the breakfast cereal aisle, boxed and stacked beside other mainstream ready-to-eat cereals, granolas, and family-oriented breakfast staples. You’ll typically find it near other shaped and puffed cereals and close to shelf tags for kids’ favorites and value packs. It’s a go-to for quick mornings and multi-purpose snack runs—picked up on back-to-school shopping lists, grabbed during grocery trips for easy brunches, or tossed into a road-trip snack stash. As a Kellogg’s brand product, Crispix carries mainstream American cereal culture: approachable, family-friendly, and nostalgic for adults who grew up with similar offerings, while being marketed toward parents seeking a convenient, kid-appealing breakfast. The label leans on health halos like “good source of 8 vitamins and minerals” and mentions “colors and flavors from natural sources,” but it is not organic and lacks specialty certifications; the packaging and marketing skew playful rather than artisanal. Processing context: this is an industrially produced, shelf-stable breakfast cereal with refined grains, added sweeteners, and fortified nutrients—commonly classified as ultra-processed. Sensory details deliver contrast: light, puffy rice on one side and flaked corn crunch on the other, a subtly sweet flavor from sugar and syrups, and a dry, crunchy texture that softens with milk. Packaged in a printed cardboard box with an inner protective bag, Crispix invites quick morning rituals—pouring a bowl, adding milk or nut milk, or snacking by the handful from the box—and doubles as a mixer for trail mixes or yogurt toppings. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 1.33 cup - **Servings per container:** 7 - **Calories:** 150 - **Total fat:** 0g (0% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 260mg (11% DV) - **Total carbs:** 34g (12% DV) - **Total sugars:** 5g - **Added sugars:** 5g (10% DV) - **Protein:** 3g ## Ingredients Rice, Milled Corn, Sugar, Contains 2% or Less of Salt, Molasses, Brown Rice Syrup, Baking Soda, Turmeric Extract Color, Vitamins and Minerals: Iron (Ferric Phosphate), Niacinamide, Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B2 (Riboflavin), Vitamin B₁ (Thiamin Hydrochloride), Folic Acid, Vitamin D3, Vitamin B12. ## Flagged ingredients - **Turmeric Extract Color** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, weekend-brunch, road-trip - **Vibes:** nostalgic, convenient, comforting ## FAQ ### Is Crispix healthy? Crispix can be a part of a balanced breakfast, but calling it 'healthy' really depends on your personal dietary goals. With 150 calories per serving and a modest amount of added sugars, it’s not the worst choice, especially if you’re looking for something quick and easy. Just remember, it’s all about balance — pairing it with some fruit or yogurt can amp up the nutrition! ### Is Crispix vegan? Nope, Crispix isn’t vegan. It contains ingredients like molasses and brown rice syrup, which can come from animal sources, depending on the brand. So, if you're sticking strictly to a plant-based diet, you might want to pass on this one. ### Is Crispix gluten-free? Crispix is not gluten-free, as it contains milled corn and rice, but it is processed in a facility that also handles gluten-containing grains. If you have celiac disease or a gluten sensitivity, it's best to steer clear and look for certified gluten-free options instead. ### Does Crispix contain seed oils? No, Crispix doesn’t contain any seed oils, which is a plus for those keeping an eye on their oil intake. Instead, it sticks with more straightforward ingredients, so you can enjoy it without worrying about those highly processed oils that sometimes sneak into cereals. ### Does Crispix contain artificial sweeteners? Nope, you won’t find any artificial sweeteners in Crispix! The sweetness comes from added sugars like molasses and brown rice syrup, which are definitely more natural compared to those zero-calorie sweeteners that some people prefer to avoid. ### Is Crispix high in sugar? Crispix has about 5 grams of added sugars per serving, which isn’t super high, but it’s not exactly low-sugar either. If you’re watching your sugar intake, you might want to keep portion sizes in check or consider adding some fresh fruit to balance things out. ### What are healthier alternatives to Crispix? If you're looking for healthier alternatives, consider cereals that are whole grain and have higher fiber content, like oatmeal or bran flakes. Granola with nuts and seeds can also be a great option, just watch for added sugars. And remember, you can always make your own cereal mix with your favorite nuts, seeds, and dried fruits! ### Can kids eat Crispix? Absolutely! Crispix can be a fun breakfast option for kids, especially if they enjoy the crunchy texture. Just keep in mind the sugar content and make it a balanced meal by pairing it with some fruit or milk for added nutrients. ### Is Crispix good for weight loss? Crispix isn’t necessarily a ‘weight loss’ food, but it can fit into a calorie-controlled diet if you enjoy it in moderation. It's low in calories per serving, but the key is to watch your portions and make sure it’s part of a varied diet that includes plenty of fruits, veggies, and protein. ### Is Crispix ultra-processed? Crispix falls somewhere in the middle of the processing spectrum. While it’s not as heavily processed as some sugary cereals, it does contain some additives like color and a few preservatives. So, while it’s not ultra-processed, it might not fit into a strictly 'minimally processed' category either. ## Related products - [Krusteaz Pancake Mix, Complete, Buttermilk 32 oz](https://supermarketpuzzle.com/product/krusteaz-pancake-mix-complete-buttermilk-32-oz-32-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/krusteaz-pancake-mix-complete-buttermilk-32-oz-32-oz - [Kellogg's Cocoa Krispies Entry Size](https://supermarketpuzzle.com/product/cocoa-krispies-kelloggs-entry-size-1260-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cocoa-krispies-kelloggs-entry-size-1260-oz - [General Mills Chex Cereal, Gluten FreeRice](https://supermarketpuzzle.com/product/rice-chex-general-mills-chex-cereal-gluten-freerice-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/rice-chex-general-mills-chex-cereal-gluten-freerice-12-oz - [Post Cocoa Pebbles Cereal](https://supermarketpuzzle.com/product/post-cocoa-pebbles-cereal-11-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/post-cocoa-pebbles-cereal-11-oz - [Nature's Path Organic Hot Oatmeal Original](https://supermarketpuzzle.com/product/natures-path-organic-hot-oatmeal-original-14-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/natures-path-organic-hot-oatmeal-original-14-oz - [Quaker, Instant Oatmeal, Peaches And Cream](https://supermarketpuzzle.com/product/quaker-instant-oatmeal-peaches-and-cream-840-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-instant-oatmeal-peaches-and-cream-840-oz - [General Mills Lucky Charms Cereal Cup](https://supermarketpuzzle.com/product/lucky-charms-general-mills-cereal-cup-170-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/lucky-charms-general-mills-cereal-cup-170-oz - [Nature Valley Granola Crunch Oats Honey](https://supermarketpuzzle.com/product/nature-valley-granola-crunch-oats-honey-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-granola-crunch-oats-honey-16-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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