# Post Waffle Crisp > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Waffle Crisp - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 11.50 oz - **Human page:** https://supermarketpuzzle.com/product/waffle-crisp-post-1150-oz - **Slug:** `waffle-crisp-post-1150-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains refined flours, added sugars, flavors, colorings, and preservatives along with industrial processing steps, which are characteristic of ultra-processed foods (NOVA 4). ## Review Post Waffle Crisp is a sweet, waffle-shaped breakfast cereal sold in the grocery cereal aisle, typically on middle or lower shelves near other sugary, kid-focused cereals and family breakfast staples. Packaged in a colorful cardboard box (11.5 oz) with an inner plastic bag, it sits beside brands that emphasize fun shapes, character-driven marketing, and convenience. Shoppers reach for it on back-to-school runs, weekend treat breakfasts, or when stocking up for quick snacks. The product leans into nostalgic, child-oriented positioning: Post markets Waffle Crisp as a playful, indulgent start to the day aimed at families and kids, while older shoppers may buy it for a dose of childhood familiarity. Labeling often highlights positive-sounding elements — “made with whole grain oat flour” and added vitamins and minerals — creating a health halo despite prominent sugar and flavoring. There are no organic or natural-only certifications; the ingredient list includes cane- and corn-derived sugars, caramel color, natural and artificial flavors, and preservatives like BHT. In plain terms, it is a highly processed packaged cereal designed for consistent texture and long shelf life. Sensory notes: the pieces are small, crisp waffle shapes with a crunchy snap that softens in milk; flavor is sweet, malty, and slightly caramelized. Rituals around Waffle Crisp include pouring into a bowl for a quick morning meal, spoonfuls straight from the box as an on-the-go snack, and using it as a crunchy topping on yogurt or ice cream. Its bright packaging and sugary flavor profile make it an easy impulse for parents and nostalgic adults alike. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 1 cup - **Servings per container:** 8 - **Calories:** 160 - **Total fat:** 2g (3% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 220mg (10% DV) - **Total carbs:** 34g (12% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 15g - **Added sugars:** 15g (30% DV) - **Protein:** 2g ## Ingredients Corn Flour, Sugar, Whole Grain Oat Flour, Canola and/or Soybean Oil, Salt, Calcium Carbonate, Caramel Color, Invert Sugar, Natural and Artificial Flavor, BHT Added to Preserve Freshness. Vitamins and Minerals: Ferric Orthophosphate (Source of Iron), Niacinamide (Vitamin B3), Zinc Oxide, Thiamin Mononitrate (Vitamin B1), Calcium Pantothenate (Vitamin B5), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid. ## Flagged ingredients - **Canola Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier - **BHT** (preservative): Synthetic preservative - **Caramel Color** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, weekend-brunch, movie-night - **Vibes:** nostalgic, indulgent, convenient ## FAQ ### Is Waffle Crisp healthy? Well, that depends on your perspective! Waffle Crisp is a tasty breakfast option with 160 calories per serving, but it does come with 15 grams of added sugars, which might not be ideal if you’re watching your sugar intake. Think of it as a fun treat rather than a health food — it’s all about balance! ### Is Waffle Crisp vegan? Nope, Waffle Crisp isn’t vegan. It contains ingredients like calcium carbonate and certain flavorings that may not meet strict vegan standards. If you’re looking for a plant-based breakfast, you might want to explore other options! ### Is Waffle Crisp gluten-free? Waffle Crisp is not gluten-free, as it contains whole grain oat flour. If you’re gluten-sensitive or have celiac disease, it’s best to steer clear of this cereal and look for certified gluten-free alternatives. ### Does Waffle Crisp contain seed oils? Yes, Waffle Crisp contains canola and/or soybean oil, which are types of seed oils. While some people prefer to avoid seed oils due to concerns about processing and omega-6 fatty acids, they are commonly used in many processed foods for texture and shelf stability. ### Does Waffle Crisp contain artificial sweeteners? Nope, Waffle Crisp doesn’t have any artificial sweeteners. It relies on sugar and invert sugar for sweetness, so if you’re looking for a cereal that’s sweetened naturally (or just not with those zero-calorie options), this one fits the bill! ### Is Waffle Crisp high in sugar? Yes, Waffle Crisp is relatively high in sugar, with 15 grams of added sugars per serving. If you’re keeping an eye on sugar intake, you might want to enjoy it in moderation or pair it with something like yogurt or fruit to balance it out. ### What are healthier alternatives to Waffle Crisp? If you're after something a bit healthier, consider options like oatmeal or whole grain cereals that are low in added sugars. Brands like Cheerios or even homemade granola can offer a crunch without the extra sweetness, plus you can control what goes in! ### Can kids eat Waffle Crisp? Absolutely! Waffle Crisp can be a fun breakfast for kids, especially if they enjoy the sweet, waffle-like flavor. Just keep an eye on portion sizes, as those added sugars can add up, and balance it with some protein or fruit for a more rounded meal. ### Is Waffle Crisp good for weight loss? While Waffle Crisp can fit into a balanced diet, it might not be the best choice if you're focused on weight loss. With its higher sugar content and lower fiber and protein levels, it might leave you hungry sooner than other options that are more filling. ### Is Waffle Crisp ultra-processed? Yes, Waffle Crisp falls into the ultra-processed category due to its ingredient list, which includes additives like caramel color and BHT for freshness. While it's not the end of the world, being aware of what goes into your food can help you make better choices when you’re shopping. ## Related products - [Kellogg's Rice Krispies Family Size](https://supermarketpuzzle.com/product/rice-krispies-kelloggs-family-size-18-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/rice-krispies-kelloggs-family-size-18-oz - [General Mills Cocoa Puffs Cereal](https://supermarketpuzzle.com/product/cocoa-puffs-general-mills-cereal-1810-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cocoa-puffs-general-mills-cereal-1810-oz - [Quaker Instant Grits Original 10 Count](https://supermarketpuzzle.com/product/quaker-instant-grits-original-10-count-980-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-instant-grits-original-10-count-980-oz - [Nature Valley Sweet & Salty Turtle Bar](https://supermarketpuzzle.com/product/nature-valley-sweet-salty-turtle-bar-720-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-sweet-salty-turtle-bar-720-oz - [Quaker Smooth And Creamy Quick Grits](https://supermarketpuzzle.com/product/quaker-smooth-and-creamy-quick-grits-24-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-smooth-and-creamy-quick-grits-24-oz - [Quaker Peanut Butter & Chocolate Granola Bars 5 ea](https://supermarketpuzzle.com/product/quaker-peanut-butter-chocolate-granola-bars-5-ea-7-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-peanut-butter-chocolate-granola-bars-5-ea-7-oz - [Fiber One 90 Calorie Chewy Bars, Chocolate Peanut Butter](https://supermarketpuzzle.com/product/fiber-one-90-calorie-chewy-bars-chocolate-peanut-butter-410-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/fiber-one-90-calorie-chewy-bars-chocolate-peanut-butter-410-oz - [Bob's Red Mill Gluten Free Steel Cut Oats](https://supermarketpuzzle.com/product/bobs-red-mill-gluten-free-steel-cut-oats-24-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-gluten-free-steel-cut-oats-24-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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