# General Mills Kix Cereal > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Kix - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 12 oz - **Human page:** https://supermarketpuzzle.com/product/kix-general-mills-cereal-12-oz - **Slug:** `kix-general-mills-cereal-12-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The cereal is an industrially processed, shaped grain product with added sugars, syrup, preservatives and vitamin/mineral additives, characteristic of ultra-processed foods. ## Review General Mills Kix Cereal sits on the breakfast aisle alongside other kid-focused puffed and sweetened cereals, often shelved near Cheerios, Corn Pops and other corn-based options. You’ll see it in colorful 12 oz cardboard boxes with bright yellow and red branding that calls out simple shapes and playful appeals to families with young children. It’s a go-to item for quick morning routines and back-to-school shopping trips, but also appears in pantry-stocking runs for road trips, snack breaks and low-effort weekend breakfasts. Brand positioning leans into nostalgia and family-friendly convenience: Kix markets itself as a mild, lightly sweetened cereal that parents remember from their own childhoods and now buy for kids — the tone is wholesome, approachable and value-oriented rather than gourmet. Labels emphasize "whole grain" and show vitamin and mineral fortification, creating a health-halo even though the ingredient list includes added sugars and syrups; there are no organic or natural certifications on a typical box. Processing context: made by industrial extrusion and shaping of corn ingredients, then sweetened and fortified — a manufactured cereal product designed for shelf stability and consistent texture. Sensory details: pieces are small, airy puffed corn rounds with a dry crunch that softens quickly in milk; sweetness is mild and rounded, with a lightly toasty corn note. Packaging is a resealable-style inner bag inside a printed cardboard box; typical rituals include pouring into a bowl, adding cold milk, or munching straight from the box for a quick snack. The product’s story in American grocery culture is one of childhood routine and easy breakfasts, sold on convenience and familiarity. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 1.5 cup - **Servings per container:** 8 - **Calories:** 160 - **Total fat:** 1g (1% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 220mg (10% DV) - **Total carbs:** 34g (12% DV) - **Dietary fiber:** 3g (11% DV) - **Total sugars:** 4g - **Added sugars:** 4g (8% DV) - **Protein:** 3g ## Ingredients Whole Grain Corn, Corn Meal, Sugar, Salt, Brown Sugar Syrup, Baking Soda, Vitamin E (Mixed Tocopherols) Added to Preserve Freshness, Vitamins and Minerals: Calcium Carbonate, Iron and Zinc (Mineral Nutrients), Vitamin C (Sodium Ascorbate), A B Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B1 (Thiamin Mononitrate), Vitamin A (Palmitate), Vitamin B2 (Riboflavin), A B Vitamin (Folic Acid), Vitamin B12, Vitamin D3. ## Flagged ingredients - **Vitamin E (Mixed Tocopherols)** (preservative): Synthetic preservative ## Context tags - **Occasions:** back-to-school, road-trip, weekend-brunch - **Vibes:** nostalgic, convenient, comforting ## FAQ ### Is Kix cereal healthy? Kix cereal can be a decent choice for breakfast, especially if you're looking for something quick and easy. It has some whole grains and a few added vitamins and minerals, but it’s not exactly a superfood. It's all about balance, so pairing it with some fruit or yogurt can up the nutritional ante! ### Is Kix cereal vegan? Nope, Kix cereal isn’t vegan. It contains ingredients like vitamin D3, which is often derived from animal sources. So if you’re sticking to a plant-based diet, you might want to look for a cereal that specifically labels itself as vegan. ### Is Kix cereal gluten-free? Kix cereal is not gluten-free, as it contains whole grain corn and corn meal, which can sometimes be processed in facilities that also handle gluten-containing grains. If you have gluten sensitivities or celiac disease, you'll want to steer clear and find a certified gluten-free option instead. ### Does Kix cereal contain seed oils? Nope, Kix cereal doesn’t contain any seed oils. It’s primarily made from whole grain corn and corn meal, so you can skip the worry about those oils that some folks prefer to avoid. It's a simpler ingredient list, which is always a plus! ### Does Kix cereal contain artificial sweeteners? No artificial sweeteners here! Kix uses sugar and brown sugar syrup for sweetness, which means it’s a bit more straightforward than some cereals loaded with chemical sweeteners. If you’re looking for something without the artificial stuff, Kix fits the bill. ### Is Kix cereal high in sugar? Kix cereal isn’t high in sugar, but it does have some added sugars—4 grams per serving to be exact. While that’s not excessive, if you're watching your sugar intake, it’s worth considering how it fits into your overall diet. ### What are healthier alternatives to Kix cereal? If you're on the hunt for healthier alternatives, consider cereals that are high in fiber and protein, like oatmeal or bran flakes. You might also explore whole grain options with less sugar or even granola with nuts and seeds for a wholesome crunch. Just read those labels to find the best fit for your breakfast needs! ### Can kids eat Kix cereal? Absolutely! Kix cereal is generally well-received by kids thanks to its light, crunchy texture and mild sweetness. Just pair it with some milk or a dairy alternative, and maybe some fresh fruit, to make a balanced breakfast that kids will love. ### Is Kix cereal good for weight loss? Kix cereal can fit into a weight loss plan, especially if you enjoy it in moderation. It’s low in calories and can be part of a lower-calorie breakfast, but remember to balance it with protein and fiber to keep you full longer. Portion control is key! ### Is Kix cereal ultra-processed? Kix cereal is considered processed, but it’s not necessarily ultra-processed. It contains some added sugars and preservatives, but the ingredient list is relatively straightforward compared to many other cereals. Just keep in mind that while it’s not the most natural option out there, it’s also not the worst! ## Related products - [Kind Healthy Grains Vanilla Blueberry Clusters with Flax Seeds](https://supermarketpuzzle.com/product/kind-healthy-grains-vanilla-blueberry-clusters-with-flax-seeds-11-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kind-healthy-grains-vanilla-blueberry-clusters-with-flax-seeds-11-oz - [Post Great Grains Red Berry Almond Crunch](https://supermarketpuzzle.com/product/post-great-grains-red-berry-almond-crunch-13-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/post-great-grains-red-berry-almond-crunch-13-oz - [Nature Valley Granola Bars, Sweet & Salty Cashew](https://supermarketpuzzle.com/product/nature-valley-granola-bars-sweet-salty-cashew-720-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-granola-bars-sweet-salty-cashew-720-oz - [The Silver Palate Oatmeal, Thick & Rough](https://supermarketpuzzle.com/product/the-silver-palate-oatmeal-thick-rough-14-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/the-silver-palate-oatmeal-thick-rough-14-oz - [Post HBO Honey Roasted Family Size](https://supermarketpuzzle.com/product/post-hbo-honey-roasted-family-size-23-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/post-hbo-honey-roasted-family-size-23-oz - [Nature Valley Biscuits Almond Butter](https://supermarketpuzzle.com/product/nature-valley-biscuits-almond-butter-1350-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-biscuits-almond-butter-1350-oz - [McCann's Irish Oatmeal Irish Oatmeal Apple and Cinnamon](https://supermarketpuzzle.com/product/mccanns-irish-oatmeal-irish-oatmeal-apple-and-cinnamon-1230-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mccanns-irish-oatmeal-irish-oatmeal-apple-and-cinnamon-1230-oz - [Nature Valley Granola Bars, Crunchy Dark Chocolate](https://supermarketpuzzle.com/product/nature-valley-granola-bars-crunchy-dark-chocolate-894-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-granola-bars-crunchy-dark-chocolate-894-oz ## For agents Prefer this markdown sheet over scraping the HTML page. Full API access and search: https://supermarketpuzzle.com/skill.md