# Kellogg's Pop-Tart 12 Ct Frosted Brown Sugar Cinnamon > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Pop-Tarts - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 20.30 oz - **Human page:** https://supermarketpuzzle.com/product/pop-tarts-kelloggs-pop-tart-12-ct-frosted-brown-sugar-cinnamon-2030-oz - **Slug:** `pop-tarts-kelloggs-pop-tart-12-ct-frosted-brown-sugar-cinnamon-2030-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains multiple refined starches, several added sugars (sugar, high fructose corn syrup, corn syrup, dextrose), vegetable oils, emulsifiers and preservatives (TBHQ, lecithin, leavening agents, caramel color), consistent with an ultra-processed food (NOVA 4). ## Review Kellogg's Pop-Tart Frosted Brown Sugar Cinnamon is a shelf-stable toaster pastry you’ll find stacked on grocery gondolas in the breakfast/snacks aisle, often shelved near toaster pastries, toaster-ready breads, breakfast bars and single-serve cereal boxes. Packaged as a 12-count box of individually wrapped pastries, it sells to shoppers looking for quick, portable breakfast items or sweet snack options. The product fits occasions like rushed weekday breakfasts, school lunchboxes, and on-the-go snacks for road trips or after-school treats. Brand positioning leans heavily on nostalgia and convenience: Pop-Tarts are marketed to families and kids with colorful, playful imagery, while also appealing to adults who remember them from childhood; the copy emphasizes B vitamins to hint at a modest nutritional benefit. The label displays kid-friendly, fun messaging rather than organic or “all-natural” certifications; there are no organic claims and the ingredient list shows many recognizable and industrial ingredients. In plain terms, this is a highly processed, ready-to-eat pastry made from refined flours, multiple added sugars, vegetable oils, emulsifiers and preservatives. Sensory experience is sweet and cinnamony — a soft, slightly flaky pastry crust with a gooey brown-sugar cinnamon filling and a sugary frosting on top that can brown and become slightly crisp if toasted. Rituals around use include popping them into a toaster, pairing with milk or coffee, or eating straight from the wrapper for convenience. The colorful packaging and single-serve wrappers emphasize portability and kid-friendly indulgence in American grocery culture. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 2.0 - **Servings per container:** 6 - **Calories:** 400 - **Total fat:** 13g (17% DV) - **Saturated fat:** 4.5g (23% DV) - **Sodium:** 340mg (15% DV) - **Total carbs:** 68g (25% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 30g - **Added sugars:** 29g (58% DV) - **Protein:** 4g ## Ingredients Ingredients: Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Vitamin B1 [Thiamin Mononitrate], Vitamin B2 [Riboflavin], Folic Acid), Sugar, Soybean And Palm Oil (With Tbhq For Freshness), Corn Syrup, Dextrose, High Fructose Corn Syrup, Bleached Wheat Flour. Contains 2% Or Less Of Molasses, Salt, Leavening (Baking Soda, Sodium Acid Pyrophosphate, Monocalcium Phosphate), Cinnamon, Wheat Starch, Soy Lecithin, Gelatin, Caramel Color. ## Flagged ingredients - **Soybean Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier - **Tbhq** (preservative): Synthetic preservative ## Context tags - **Occasions:** back-to-school, road-trip, weekend-brunch - **Vibes:** nostalgic, indulgent, convenient, comforting ## FAQ ### Is the Frosted Brown Sugar Cinnamon Pop-Tart healthy? The Frosted Brown Sugar Cinnamon Pop-Tart can be a fun treat, but calling it 'healthy' depends on your perspective. At 400 calories for two, with 30 grams of sugar, it's definitely more of an occasional indulgence than a health food. Think of it as a sweet way to start your morning or a nostalgic snack rather than a staple of a balanced diet. ### Are Frosted Brown Sugar Cinnamon Pop-Tarts vegan? Nope! Unfortunately, these Pop-Tarts are not vegan. They contain gelatin, which is derived from animal collagen, making them off-limits for those following a strict plant-based diet. ### Are Frosted Brown Sugar Cinnamon Pop-Tarts gluten-free? Not at all! These Pop-Tarts are made with enriched wheat flour, so if you're avoiding gluten, you'll want to steer clear of this sugary treat. But fear not—there are gluten-free options out there if you’re craving something similar! ### Do Frosted Brown Sugar Cinnamon Pop-Tarts contain seed oils? Yes, these Pop-Tarts do contain soybean and palm oil. Seed oils like these are often used for their stability and texture, but if you're concerned about their health implications, it's good to enjoy them in moderation rather than making them a daily staple. ### Do Frosted Brown Sugar Cinnamon Pop-Tarts have artificial sweeteners? Nope, these Pop-Tarts do not contain any artificial sweeteners. Instead, they rely on a blend of sugars and corn syrup for that delightful sweetness, so you can enjoy the classic taste without the sugar substitutes. ### Are Frosted Brown Sugar Cinnamon Pop-Tarts high in sugar? You bet! With 30 grams of sugar in just two Pop-Tarts, they definitely fall on the higher end of the sugar scale. Just keep in mind that this is a treat, so it's all about balance—maybe pair it with a protein source or some fruit for breakfast! ### What are some healthier alternatives to Frosted Brown Sugar Cinnamon Pop-Tarts? If you're looking for something a bit more nutritious, consider whole grain toast with nut butter and a sprinkle of cinnamon, or even a homemade oat bar. These options can give you that sweet satisfaction while packing in more fiber and nutrients than a Pop-Tart. ### Can kids eat Frosted Brown Sugar Cinnamon Pop-Tarts? Absolutely! Kids can enjoy these Pop-Tarts as an occasional treat. Just be mindful of the sugar content and balance it out with healthier foods throughout the day to keep their energy steady. ### Are Frosted Brown Sugar Cinnamon Pop-Tarts good for weight loss? While these Pop-Tarts aren't exactly a weight-loss miracle, they can fit into a balanced diet if enjoyed in moderation. Just remember, it's all about portion control and ensuring the rest of your meals are nutrient-dense! ### Are Frosted Brown Sugar Cinnamon Pop-Tarts ultra-processed? Yes, they definitely fall into the ultra-processed category. With a lengthy ingredient list that includes preservatives and added sugars, they’re a far cry from whole foods. Enjoy them as a nostalgic treat rather than a dietary staple! ## Related products - [Quaker Captain Crunch Cereal, Original](https://supermarketpuzzle.com/product/capn-crunch-quaker-captain-crunch-cereal-original-18-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/capn-crunch-quaker-captain-crunch-cereal-original-18-oz - [Fiber One 90 Calorie Chewy Bars, Chocolate](https://supermarketpuzzle.com/product/fiber-one-90-calorie-chewy-bars-chocolate-410-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/fiber-one-90-calorie-chewy-bars-chocolate-410-oz - [Mrs. Butterworth's Original Syrup](https://supermarketpuzzle.com/product/mrs-butterworths-original-syrup-24-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mrs-butterworths-original-syrup-24-oz - [Nature Valley Granola Bars, Sweet & Salty Almond](https://supermarketpuzzle.com/product/nature-valley-granola-bars-sweet-salty-almond-720-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-granola-bars-sweet-salty-almond-720-oz - [Quaker Instant Oatmeal, Variety Pack](https://supermarketpuzzle.com/product/quaker-instant-oatmeal-variety-pack-1210-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-instant-oatmeal-variety-pack-1210-oz - [Kashi Go Peanut Butter Crunch](https://supermarketpuzzle.com/product/kashi-go-peanut-butter-crunch-1690-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kashi-go-peanut-butter-crunch-1690-oz - [General Mills Chex Cereal, Corn](https://supermarketpuzzle.com/product/corn-chex-general-mills-chex-cereal-corn-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/corn-chex-general-mills-chex-cereal-corn-12-oz - [Nature's Path Hot Oatmeal Flax Plus](https://supermarketpuzzle.com/product/natures-path-hot-oatmeal-flax-plus-14-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/natures-path-hot-oatmeal-flax-plus-14-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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