# Kellogg's Complete Bran Flakes > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Complete Bran - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 11.60 oz - **Human page:** https://supermarketpuzzle.com/product/complete-bran-kelloggs-flakes-1160-oz - **Slug:** `complete-bran-kelloggs-flakes-1160-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods This ready-to-eat cereal contains industrial processing, added sugars and flavorings, and a blend of fortified vitamins—characteristics consistent with NOVA group 4 (ultra-processed products). ## Review Kellogg's Complete Bran Flakes is a boxed breakfast cereal you’ll spot on the supermarket cereal aisle, shelved alongside other whole-grain flakes, bran cereals, granolas and breakfast bars. Packaged in a familiar rectangular cardboard box featuring a friendly character reference to "Sunny," it leans into family-friendly morning rituals. The brand pitches itself as a heart-healthy, high-fiber choice—prominent label copy touts whole grain content (22 g per serving), "excellent source of fiber," and added vitamins and minerals—creating a health-halo that appeals to shoppers seeking a sensible, everyday breakfast. The ingredient list mixes toasted whole grain wheat and wheat bran with sugar, brown sugar syrup and malt flavor, plus a suite of added micronutrients, reflecting an industrially produced, shelf-stable product. Sensory experience is straightforward: thin, crisp toasted flakes with a lightly sweet finish that hold some crunch in cold milk and work equally well as a yogurt topper or an on-the-go dry snack. Typical use is a quick poured-bowl ritual at home—milk, spoon, cereal—and its box-centric branding and portioned serving size make it a pantry staple for busy mornings, school lunches and simple snacks. Marketing targets mainstream adult shoppers and families who want a blend of convenience and perceived nutrition rather than gourmet or organic positioning; there’s no organic certification and messaging emphasizes "whole grain" and fiber more than natural or minimally processed claims. In plain terms, it’s an industrially processed ready-to-eat cereal designed for consistent texture, long shelf life and broad family appeal. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 1 cup - **Servings per container:** 8 - **Calories:** 120 - **Total fat:** 1g (1% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 260mg (11% DV) - **Total carbs:** 30g (11% DV) - **Dietary fiber:** 6g (21% DV) - **Total sugars:** 7g - **Added sugars:** 6g (12% DV) - **Protein:** 4g ## Ingredients Whole Grain Wheat, Wheat Bran, Sugar, Brown Sugar Syrup, Contains 2% or Less of Salt, Malt Flavor, Vitamins and Minerals: Reduced Iron, Niacinamide, Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin), Folic Acid, Vitamin B12, Vitamin D3. ## Context tags - **Occasions:** back-to-school, weekend-brunch, post-workout - **Vibes:** wholesome, convenient, nostalgic ## FAQ ### Is Complete Bran Flakes healthy? Well, that depends on your definition of healthy! These flakes pack a solid punch of dietary fiber, which is great for digestive health. At 120 calories per serving, they can fit into a balanced diet, especially if you’re looking for a fiber boost, but remember to consider what else you’re eating throughout the day. ### Is it vegan? Nope, Complete Bran Flakes are not vegan. They contain ingredients derived from wheat, and while there's no direct animal product listed, the presence of certain vitamins (like Vitamin D3, which can be sourced from animals) means it's not suitable for a strict vegan diet. ### Is it gluten-free? Sadly, no. Complete Bran Flakes are made with whole grain wheat and wheat bran, which means they contain gluten. If you're avoiding gluten for health reasons, you'll want to look for certified gluten-free options instead. ### Does it contain seed oils? Nope, you won’t find any seed oils in Complete Bran Flakes. This is a plus for those concerned about the health implications of certain fats, as it keeps the ingredient list simpler and cleaner. ### Does it contain artificial sweeteners? Not at all! Complete Bran Flakes rely on sugar and brown sugar syrup for sweetness, steering clear of artificial sweeteners. So, if you're looking for a more natural sweetening approach without the chemical aftertaste, this cereal keeps it straightforward. ### Is it high in sugar? While Complete Bran Flakes do have some sugar, it’s not considered high sugar. With 7 grams of total sugars per serving, including 6 grams of added sugars, it’s moderate in the grand cereal landscape. Just remember to balance it with other low-sugar options throughout your day! ### What are healthier alternatives? If you’re seeking alternatives, look for cereals that are higher in whole grains and lower in added sugars. Options like oatmeal or unsweetened bran cereals can be great choices, as they often offer more fiber and less sugar, plus they allow you to control the sweetness with your favorite toppings. ### Can kids eat it? Absolutely! Complete Bran Flakes can be a kid-friendly option, especially if you’re looking to sneak in some fiber. Just be mindful of portion sizes and pair it with milk or yogurt for a balanced breakfast that keeps them energized for their busy day. ### Is it good for weight loss? While Complete Bran Flakes can be part of a weight loss plan due to their fiber content, it's all about balance. They can help you feel fuller longer, but pairing them with protein and healthy fats will give you a more satisfying meal. Just keep an eye on portion sizes if you're watching your caloric intake! ### Is it ultra-processed? Complete Bran Flakes fall into the category of processed foods, but they're not what you'd call ultra-processed. They contain recognizable ingredients and no preservatives or artificial additives, which makes them a bit easier to feel good about compared to more heavily processed cereals out there. ## Related products - [Pop Tarts Toaster Pastries, Frosted Strawberry 13.5 oz](https://supermarketpuzzle.com/product/pop-tarts-pop-tarts-toaster-pastries-frosted-strawberry-135-oz-1350-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pop-tarts-pop-tarts-toaster-pastries-frosted-strawberry-135-oz-1350-oz - [Nature's Path Organic Hot Oatmeal Homestyle](https://supermarketpuzzle.com/product/natures-path-organic-hot-oatmeal-homestyle-1130-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/natures-path-organic-hot-oatmeal-homestyle-1130-oz - [Motts Soft Baked Choc Chip Bar](https://supermarketpuzzle.com/product/motts-motts-soft-baked-choc-chip-bar-576-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/motts-motts-soft-baked-choc-chip-bar-576-oz - [McCann's Irish Oatmeal Irish Oatmeal Tin](https://supermarketpuzzle.com/product/mccanns-mccanns-irish-oatmeal-irish-oatmeal-tin-28-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mccanns-mccanns-irish-oatmeal-irish-oatmeal-tin-28-oz - [Quaker Instant Oatmeal Apples & Cinnamon Flavor](https://supermarketpuzzle.com/product/quaker-instant-oatmeal-apples-cinnamon-flavor-151-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-instant-oatmeal-apples-cinnamon-flavor-151-oz - [Nature's Path Love Crunch Dark Chocolate Macaroon](https://supermarketpuzzle.com/product/love-crunch-natures-path-dark-chocolate-macaroon-1150-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/love-crunch-natures-path-dark-chocolate-macaroon-1150-oz - [Catalina Crunch Cereal, Dark Chocolate - KETO Friendly](https://supermarketpuzzle.com/product/catalina-crunch-cereal-dark-chocolate-keto-friendly-9-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/catalina-crunch-cereal-dark-chocolate-keto-friendly-9-oz - [Quaker Organic Oatmeal, Maple & Brown Sugar](https://supermarketpuzzle.com/product/quaker-organic-oatmeal-maple-brown-sugar-1150-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-organic-oatmeal-maple-brown-sugar-1150-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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