# General Mills Kix Cereal > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Kix - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 18 oz - **Human page:** https://supermarketpuzzle.com/product/kix-general-mills-cereal-18-oz - **Slug:** `kix-general-mills-cereal-18-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods This cereal is ultra-processed: it contains refined corn ingredients, added sugars and syrups, industrial processing (extrusion/toasting), preservatives and fortification with isolated vitamins/minerals, which are hallmarks of NOVA group 4. ## Review General Mills Kix (18 oz) sits in the cereal aisle alongside other kid-focused puffed-corn cereals and family staples — think Cheerios, Corn Chex, and other bright, breakfast-brand boxes. You’ll spot it at eye level for parents and children, often near breakfast bars, boxed pancakes, and shelf displays for back-to-school promotions. It’s positioned as a simple, everyday morning option: marketed toward families with young children, leaning on nostalgia for parents who remember it from their own childhoods while promising an easy, quick start to a busy day. Packaging is a bright cardboard box with playful graphics, a clear kid-friendly vibe rather than any organic or specialty-food cues. Label copy highlights whole grain and added vitamins and minerals, and the ingredient list shows modest sugar (4 g per serving) and fortification — a common “nutrient-added” halo that suggests healthiness without organic certification or explicit natural assurances. Sensory experience: airy, crunchy corn puffs that soften quickly in milk; eaten from a bowl with a spoon or handfuls as a dry snack. The box invites rituals like spoon-fed breakfasts, after-school snacks, or lunchbox scoops. In plain terms, Kix is manufactured — corn is ground, cooked, extruded and toasted, sweetened lightly and preserved for shelf life — and enriched with vitamins and minerals to deliver nutrients back into a processed product. It fits American grocery culture as an affordable, recognizable, kid-appealing staple that trades on convenience, familiar texture and fortified nutrition claims rather than artisanal or minimally processed positioning. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 1.5 cup - **Servings per container:** 13 - **Calories:** 160 - **Total fat:** 1g (1% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 220mg (10% DV) - **Total carbs:** 34g (12% DV) - **Dietary fiber:** 3g (11% DV) - **Total sugars:** 4g - **Added sugars:** 4g (8% DV) - **Protein:** 3g ## Ingredients Whole Grain Corn, Corn Meal, Sugar, Salt, Brown Sugar Syrup, Baking Soda. Vitamin E (Mixed Tocopherols) Added to Preserve Freshness. Vitamins and Minerals: Calcium Carbonate, Iron and Zinc (Mineral Nutrients), Vitamin C (Sodium Ascorbate), a B Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B1 (Thiamin Mononitrate), Vitamin A (Palmitate), Vitamin B2 (Riboflavin), a B Vitamin (Folic Acid), Vitamin B12, Vitamin D3. ## Flagged ingredients - **BHA** (preservative): Synthetic preservative ## Context tags - **Occasions:** back-to-school, road-trip, movie-night - **Vibes:** nostalgic, convenient, comforting ## FAQ ### Is Kix cereal healthy? Kix cereal can be a decent choice for breakfast, especially if you're looking for something quick and easy. It has some whole grains and a few added vitamins and minerals, but it’s not exactly a superfood. It's all about balance, so pairing it with some fruit or yogurt can up the nutritional ante! ### Is Kix cereal vegan? Nope, Kix cereal isn’t vegan. It contains ingredients like vitamin D3, which is often derived from animal sources. So if you’re sticking to a plant-based diet, you might want to look for a cereal that specifically labels itself as vegan. ### Is Kix cereal gluten-free? Kix cereal is not gluten-free, as it contains whole grain corn and corn meal, which can sometimes be processed in facilities that also handle gluten-containing grains. If you have gluten sensitivities or celiac disease, you'll want to steer clear and find a certified gluten-free option instead. ### Does Kix cereal contain seed oils? Nope, Kix cereal doesn’t contain any seed oils. It’s primarily made from whole grain corn and corn meal, so you can skip the worry about those oils that some folks prefer to avoid. It's a simpler ingredient list, which is always a plus! ### Does Kix cereal contain artificial sweeteners? No artificial sweeteners here! Kix uses sugar and brown sugar syrup for sweetness, which means it’s a bit more straightforward than some cereals loaded with chemical sweeteners. If you’re looking for something without the artificial stuff, Kix fits the bill. ### Is Kix cereal high in sugar? Kix cereal isn’t high in sugar, but it does have some added sugars—4 grams per serving to be exact. While that’s not excessive, if you're watching your sugar intake, it’s worth considering how it fits into your overall diet. ### What are healthier alternatives to Kix cereal? If you're on the hunt for healthier alternatives, consider cereals that are high in fiber and protein, like oatmeal or bran flakes. You might also explore whole grain options with less sugar or even granola with nuts and seeds for a wholesome crunch. Just read those labels to find the best fit for your breakfast needs! ### Can kids eat Kix cereal? Absolutely! Kix cereal is generally well-received by kids thanks to its light, crunchy texture and mild sweetness. Just pair it with some milk or a dairy alternative, and maybe some fresh fruit, to make a balanced breakfast that kids will love. ### Is Kix cereal good for weight loss? Kix cereal can fit into a weight loss plan, especially if you enjoy it in moderation. It’s low in calories and can be part of a lower-calorie breakfast, but remember to balance it with protein and fiber to keep you full longer. Portion control is key! ### Is Kix cereal ultra-processed? Kix cereal is considered processed, but it’s not necessarily ultra-processed. It contains some added sugars and preservatives, but the ingredient list is relatively straightforward compared to many other cereals. Just keep in mind that while it’s not the most natural option out there, it’s also not the worst! ## Related products - [Kellogg's Corn Pops Large Size](https://supermarketpuzzle.com/product/corn-pops-kelloggs-large-size-1310-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/corn-pops-kelloggs-large-size-1310-oz - [Cookie Crisp Cereal Large Size 15.1 oz](https://supermarketpuzzle.com/product/cookie-crisp-cereal-large-size-151-oz-1510-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cookie-crisp-cereal-large-size-151-oz-1510-oz - [Fiber One 90 Calorie Chocolate Caramel Pretzel bars](https://supermarketpuzzle.com/product/fiber-one-90-calorie-chocolate-caramel-pretzel-bars-410-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/fiber-one-90-calorie-chocolate-caramel-pretzel-bars-410-oz - [Kellogg's Pop-Tart 8 Ct Cookies & Crme](https://supermarketpuzzle.com/product/pop-tarts-kelloggs-pop-tart-8-ct-cookies-crme-1350-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pop-tarts-kelloggs-pop-tart-8-ct-cookies-crme-1350-oz - [Quaker Organic Instant Oatmeal, RegulaR](https://supermarketpuzzle.com/product/quaker-organic-instant-oatmeal-regular-790-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-organic-instant-oatmeal-regular-790-oz - [Post HBO Almond Family Size](https://supermarketpuzzle.com/product/post-hbo-almond-family-size-23-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/post-hbo-almond-family-size-23-oz - [Better Oats Oatfit Cinnamon Roll 10 Pack](https://supermarketpuzzle.com/product/better-oats-oatfit-cinnamon-roll-10-pack-980-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/better-oats-oatfit-cinnamon-roll-10-pack-980-oz - [Kretschmer Wheat Germ Honey Crunch](https://supermarketpuzzle.com/product/kretschmer-wheat-germ-honey-crunch-11-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kretschmer-wheat-germ-honey-crunch-11-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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