# General Mills Chex Cereal, Blueberry > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Chex - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 12 oz - **Human page:** https://supermarketpuzzle.com/product/chex-general-mills-cereal-blueberry-12-oz - **Slug:** `chex-general-mills-cereal-blueberry-12-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods This ready-to-eat, flavored cereal contains added sugars, refined ingredients, industrial oils, flavorings, and micronutrient fortification, consistent with NOVA group 4 ultraprocessed foods. ## Review General Mills Chex Cereal, Blueberry (12 oz) is a boxed, ready-to-eat breakfast cereal you’d find in the supermarket cereal aisle alongside other boxed cereals, granolas, and breakfast bars — often shelved near family-oriented brands and flavored rice or corn cereals. It reads as an easy, everyday option for shoppers stocking up for busy mornings: a sweet, crunchy rice square cereal flavored with blueberry powder and fortified with a suite of vitamins and minerals. Typical shopping occasions include back-to-school runs and pantry replenishment for households that prioritize fast, portable breakfasts or snackable items. Brand positioning leans on heritage and broad-family appeal: Chex is a recognizable General Mills line that balances nostalgia for adults who grew up with the brand and kid-friendly flavor cues to attract children. Packaging emphasizes whole grain rice and blueberry flavor, and the ingredient list includes “natural flavor” and added vitamins — cues that create a mild health halo despite the added sugar and oils; there is no organic certification on this product. In plain terms, this is a processed, shelf-stable cereal made through industrial methods (toasting/extruding and flavoring) rather than a single-ingredient food. Sensory experience is light and crunchy: small rice squares that snap in milk, deliver a sweet blueberry note and leave a slightly sugary finish; sipped from a bowl or eaten by the handful on road trips or as a yogurt topper. The box invites routine rituals — pouring, measuring, and quick clean-up — fitting neatly into American breakfast culture as a convenient, familiar choice. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 1 cup - **Servings per container:** 8 - **Calories:** 170 - **Total fat:** 3.5g (4% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 230mg (10% DV) - **Total carbs:** 33g (12% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 8g - **Added sugars:** 8g (16% DV) - **Protein:** 2g ## Ingredients Whole Grain Rice, Rice, Sugar, Canola and/or Sunflower Oil, Salt, Blueberry Powder, Molasses, Natural Flavor, Rosemary Extract, Vitamin E (Mixed Tocopherols) Added to Preserve Freshness. Vitamin and Minerals: Tricalcium Phosphate, Iron and Zinc (Mineral Nutrients), Vitamin C (Sodium Ascorbate), A B Vitamin (Niacinamide), Vitamin B2 (Riboflavin), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B1 (Thiamin Mononitrate), Vitamin A (Palmitate), A B Vitamin (Folic Acid), Vitamin B12, Vitamin D3. ## Flagged ingredients - **canola** (seed-oil): Seed oil high in omega-6 fatty acids - **sunflower** (seed-oil): Seed oil high in omega-6 fatty acids - **BHA** (preservative): Synthetic preservative ## Context tags - **Occasions:** back-to-school, road-trip, weekend-brunch - **Vibes:** nostalgic, convenient, wholesome ## FAQ ### Is Blueberry Chex healthy? Well, 'healthy' can be a bit subjective! Blueberry Chex offers some whole grain goodness and is fortified with vitamins and minerals, which is a plus. However, it does have added sugars and isn’t particularly high in fiber or protein, so if you're looking for a super nutrient-dense breakfast, you might want to pair it with some fruit or yogurt. ### Is Blueberry Chex vegan? Not quite! Blueberry Chex contains vitamin D3, which is often derived from animal sources like lanolin (a substance obtained from sheep wool). So, if you’re strictly vegan, you might want to skip this one. ### Is Blueberry Chex gluten-free? Nope! Blueberry Chex is made with whole grain rice and rice, so it’s not gluten-free. If gluten is a no-go for you, there are plenty of other gluten-free cereals out there that might tickle your taste buds. ### Does Blueberry Chex contain seed oils? Yes, it does! Blueberry Chex contains canola and/or sunflower oil. While some folks are wary of seed oils due to their processing, they can be a stable fat option for cooking and baking, and they’re generally considered safe in moderation. ### Does Blueberry Chex contain artificial sweeteners? Nope, no artificial sweeteners here! The sweetness comes from sugar and molasses, making it a more straightforward choice if you're looking to avoid those tricky sugar substitutes that can sometimes leave an odd aftertaste. ### Is Blueberry Chex high in sugar? It's got about 8 grams of added sugars per serving, which isn't exactly low, but it's not off-the-charts high either. If you're keeping an eye on sugar intake, just be mindful of portion sizes or pair it with something low in sugar to balance it out. ### What are healthier alternatives to Blueberry Chex? If you’re on the hunt for something a bit more nutrient-packed, consider cereals made from whole grains with higher fiber content, like oatmeal or a bran cereal. You could also look for options that are lower in sugar and have added nuts or seeds for a protein and healthy fat boost! ### Can kids eat Blueberry Chex? Absolutely! Kids can enjoy Blueberry Chex as part of a balanced breakfast. Just keep an eye on portions and maybe add some fresh fruit or milk on the side to round out the meal with additional nutrients. ### Is Blueberry Chex good for weight loss? It can fit into a weight loss plan, but it’s all about moderation! While it’s not the highest in fiber or protein, if you enjoy it, you can certainly include it in your diet. Just be sure to balance it with other nutrient-dense foods throughout the day. ### Is Blueberry Chex ultra-processed? It does fall into the processed category, primarily because of the added sugars and oils. However, it’s not quite at the ultra-processed level of some snack foods; it’s more of a middle ground. So, if you're okay with some processing, it can still be an enjoyable breakfast option! ## Related products - [Catalina Crunch Fruity Keto Friendly Cereal](https://supermarketpuzzle.com/product/catalina-crunch-fruity-keto-friendly-cereal-8-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/catalina-crunch-fruity-keto-friendly-cereal-8-oz - [Annie's Homegrown Organic Granola Bars, Chewy Chocolate Chip](https://supermarketpuzzle.com/product/annies-homegrown-organic-granola-bars-chewy-chocolate-chip-534-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/annies-homegrown-organic-granola-bars-chewy-chocolate-chip-534-oz - [General Mills Oat Crunch Cinnamon Cheerios Cereal Large](https://supermarketpuzzle.com/product/cheerios-general-mills-oat-crunch-cinnamon-cereal-large-1820-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cheerios-general-mills-oat-crunch-cinnamon-cereal-large-1820-oz - [Bob's Red Mill Organic Extra Thick Rolled Oats](https://supermarketpuzzle.com/product/bobs-red-mill-organic-extra-thick-rolled-oats-32-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-organic-extra-thick-rolled-oats-32-oz - [One Degree Organic Sprouted Quick Oats](https://supermarketpuzzle.com/product/farmers-we-know-one-degree-organic-sprouted-quick-oats-24-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/farmers-we-know-one-degree-organic-sprouted-quick-oats-24-oz - [Fiber One Protein Chewy Bars, Chocolate Caramel Nut](https://supermarketpuzzle.com/product/fiber-one-protein-chewy-bars-chocolate-caramel-nut-585-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/fiber-one-protein-chewy-bars-chocolate-caramel-nut-585-oz - [Genius Gourmet Keto Salted Caramel Bar](https://supermarketpuzzle.com/product/genius-gourmet-keto-salted-caramel-bar-102-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/genius-gourmet-keto-salted-caramel-bar-102-oz - [Cary's Maple Premium Syrup](https://supermarketpuzzle.com/product/carys-carys-maple-premium-syrup-8-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/carys-carys-maple-premium-syrup-8-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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