Dr. Pepper Zero Sugar

Dr. Pepper Zero Sugar arrives in a single-serve 20 fl oz PET bottle with a screw cap and bold, retro-inspired labeling that nods to the brand's 1885 roots. You’ll find it stocked in the refrigerated soda aisle alongside other colas, diet and zero-sugar soft drinks, and often near energy drinks and mixers for convenience. It’s a grab-and-go option shoppers pick up on quick grocery runs, road trips, game-day prep, or to keep in the office fridge for a midday pick-me-up. The product is positioned as a calorie-free alternative that preserves the iconic Dr Pepper flavor profile; marketing leans into nostalgia and bold taste without sugar—appealing to long-time brand fans, younger adults watching calories, and anyone seeking a familiar cola experience without the calories. The label leans on health-adjacent cues like “Zero Sugar” and “0 calories” which can create a guilt-free halo, but there are no organic or natural-certification claims—ingredients list includes artificial sweeteners, caramel color, preservatives, and “natural and artificial flavors.” In plain terms, it’s an industrially formulated soda rather than a minimally processed beverage. Sensory-wise it delivers bright carbonation, a syrupy cola mouthfeel without caloric sugar, a slightly metallic or cooling sweetener aftertaste, and a dark brown appearance from caramel color. Rituals around consumption are everyday and social: chilled from the fridge, poured over ice at a barbecue, sipped during a late-night movie, or balanced with fast food. The 68 mg caffeine per bottle gives a definite pick-up that reinforces its role as an energizing, indulgent zero-calorie treat.