The Daily Crave Lentil Chips Himalayan Pink Salt

The Daily Crave Lentil Chips — Himalayan Pink Salt arrive in a small, magazine‑style 4.25 oz bag that reads like a lifestyle story as much as a snack label. You'd spot it on the grocery snack aisle, often shelved alongside better-for-you chips, gluten‑free crackers, and plant‑based chips, or in a dedicated natural/organic section next to other non‑GMO and vegan brands. The product plays into health‑conscious, on‑the‑go occasions: a bag to toss into a tote for office breaks, an upbeat choice for a movie night or game‑day spread, or a portable snack for a road trip. Brand positioning leans into modern wellness culture — “plant based,” “ancient series,” certified gluten‑free, BioChecked Non‑GMO Verified and vegan — aimed at millennials and wellness seekers who want indulgence without artificial ingredients. Labeling emphasizes health halos (no artificial flavors, non‑GMO, cholesterol free) rather than organic certification; the copy is playful, tying snack time to meditation and lifestyle influencers rather than to culinary tradition. Processing context: these are manufactured, shelf‑stable chips made from lentil flour, refined flours and starches, and added oils — a packaged, processed crunchy snack. Sensory notes: thin, crisp chips with a light earthy lentil backbone and a bright saline finish from Himalayan pink salt and sea salt, with a faint vegetal pop from green pepper powder; texture is crunchy and chip‑like, ideal for scooping dips. Rituals include sharing from a party bowl, pairing with hummus or guacamole, or keeping a handful in a studio bag between classes. The overall story is accessible wellness — a crunchy compromise between indulgence and clean‑label signaling.