Simple Mills Crackers, Almond Flour, Rosemary & Sea Salt 4.25 oz

Simple Mills Almond Flour Crackers in Rosemary & Sea Salt arrive on shelf as a small, pantry-friendly specialty snack — typically found in the crackers/snacks aisle, often grouped on a dedicated natural or gluten-free span next to other nut- and seed-based crackers, artisan flatbreads, and specialty crackers for cheese boards. The 4.25 oz box (with an inner bag) reads like a minimalist pitch: almond flour front-and-center, rosemary and sea salt calling out a savory, adult-oriented flavor. This is a grab for shoppers planning light lunches, picnic or cheese board accoutrements, or a more ingredient-conscious snack option during grocery runs focused on Whole Foods–style or natural-brand shopping. Brand positioning leans toward the health-minded, artisanal shopper — people who value short ingredient lists, grain-free alternatives, and simple, familiar flavors; marketing skews toward younger to middle-aged adults and parents seeking “better-for-you” snack swaps rather than kids’ impulse treats. Label characteristics include prominent health-halo cues (almond flour, seed blend, organic herbs), clear ingredient listings, and a rustic package design; specific ingredients like organic rosemary, onion, garlic and organic sunflower oil are called out, though the product is not marketed as a child-branded sweet. In plain terms the crackers are a packaged, baked snack made from real nut and seed flours with added starches and oils — processed for shelf stability and convenience. Sensory notes: thin, crisp and slightly crumbly crackers with a toasty almond nuttiness, a hit of herbal rosemary and coarse sea salt; ritual use is pairing with cheese, dips, salad toppers or a portable snack for work or travel.