Mission Flour Tortillas, Fajita

Mission Fajita Flour Tortillas (23 oz, 20-count) arrive in a clear plastic bag and sit on the grocery shelf with other packaged flatbreads — think the tortilla/ethnic foods aisle near corn tortillas, wraps, naan and refrigerated or shelf-stable flatbread options. They’re marketed for weeknight fajitas but appear equally at home beside taco kits, canned salsas and shredded cheese. Ideal for quick dinners, casual entertaining, school lunches or last-minute road-trip sandwiches, these soft white flour tortillas are a go-to for shoppers seeking convenience and versatility. Mission’s brand voice leans mainstream and family-friendly, evoking Tex-Mex authenticity and approachable cooking; its positioning targets busy households and value-minded cooks who want a consistent, familiar product rather than artisanal fare. Labeling highlights include “fresh-baked taste,” “no trans fat” and “cholesterol free,” while there are no organic or non-GMO certifications and the ingredient list shows enriched bleached flour and several processing aids and preservatives. In plain terms, these are highly processed shelf-stable tortillas made with refined flour, vegetable shortening and emulsifiers to maintain softness and extend shelf life. Sensory qualities are soft, super-pliable and slightly bready with a neutral, lightly toasted flavor when warmed; they steam, fold and char easily on a skillet. The ritual is simple: open the bag, warm a few on a pan or microwave under a damp towel, and assemble fajitas, quesadillas, burritos or wraps — an everyday center of casual American meals where speed and predictability matter as much as taste.