# I Can't Believe It's Not Butter! All Purpose Spread with Buttermilk > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** I Can't Believe It's Not Butter! - **Retailer listed:** Foodtown - **Category:** Dairy - **Size:** 16 oz - **Human page:** https://supermarketpuzzle.com/product/i-cant-believe-its-not-butter-i-cant-believe-its-not-butter-all-purpose-spread-with-buttermilk-16-oz - **Slug:** `i-cant-believe-its-not-butter-i-cant-believe-its-not-butter-all-purpose-spread-with-buttermilk-16-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The product is an industrially formulated spread made from refined plant oils, emulsifiers, flavorings, and colorants rather than whole foods, matching the NOVA ultraprocessed category. Multiple additives and reconstituted ingredients are used to mimic butter, which is characteristic of NOVA 4 products. ## Review I Can't Believe It's Not Butter! All Purpose Spread with Buttermilk occupies the refrigerated spreads aisle, shelved alongside butter, margarine, and other plant-based spreads. In many stores it will sit near baking butters and tubbed spreads, often stocked next to branded butter alternatives and light margarine. It reads as an every-kitchen product for everyday use — shoppers grab it for toast at breakfast, weekend brunch spreads, melting over steamed veggies, or as a lower-saturated-fat swap in baking and frying. The brand leans on a familiar, family-friendly voice: nostalgic butter flavor reimagined for health-conscious cooks, marketed toward busy households that want buttery taste with perceived nutrition benefits (claims like “25% less saturated fat” and “rich in Omega‑3 ALA”). Labeling emphasizes simple-sounding components (“made with sweet cream buttermilk, plant-based oils”) and calls out the absence of artificial flavors or preservatives, creating a health-halo effect without organic certification. Packaging is utilitarian — refrigerator-ready sticks (often foil-wrapped or in a plastic tub/box configuration) with bold logo art and serving suggestions. Sensory impressions: a smooth, spreadable, creamy texture with a mild tang from buttermilk and an immediately buttery aroma; it melts quickly on hot surfaces, making it feel indulgent yet light. Rituals include spreading warm toast, greasing pans for holiday baking, or dolloping on steamed corn. In plain terms, this is an industrially formulated spread: refined plant oils, emulsifiers, flavoring, and colorants are used to recreate butter’s sensory profile, so it sits on the spectrum as a manufactured butter alternative rather than a minimally processed dairy product. ## Diet flags - Vegetarian - Gluten-free ## Nutrition - **Serving size:** 1 - **Servings per container:** 32 - **Calories:** 100 - **Total fat:** 11g (14% DV) - **Saturated fat:** 5g (25% DV) - **Sodium:** 105mg (5% DV) - **Total carbs:** 0g (0% DV) - **Protein:** 0g ## Ingredients Blend of Plant-Based Oils (Palm, Palm Kernel and Canola Oils), Sweet Cream Buttermilk, Water, Salt, Glucose, Sunflower Lecithin, Natural Flavors, Citric Acid, Beta Carotene (Color). ## Flagged ingredients - **Canola Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Palm Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Palm Kernel Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Sunflower Lecithin** (emulsifier): Processed emulsifier - **Beta Carotene** (additive): Artificial coloring ## Context tags - **Occasions:** weekend-brunch, holiday-baking, game-day-prep - **Vibes:** comforting, convenient, practical ## FAQ ### Is the All Purpose Spread with Buttermilk healthy? It really depends on what you're comparing it to! This spread has 100 calories per serving and includes a blend of plant-based oils and buttermilk, which can be a tasty addition to your meals. Just remember, healthy is subjective — if you're looking for something lower in saturated fat or dairy-free, you might want to explore other options. ### Is it vegan? Nope, the All Purpose Spread with Buttermilk contains sweet cream buttermilk, which means it’s definitely not vegan. If you’re on a plant-based journey, you might want to check out other spreads that are completely dairy-free. ### Is it gluten-free? Yes, you’re in the clear! The All Purpose Spread with Buttermilk is gluten-free, making it a suitable choice for those with gluten sensitivities or celiac disease. Just make sure to check the labels of anything you pair it with! ### Does it contain seed oils? Yes, it does! The spread contains palm, palm kernel, and canola oils, which are considered seed oils. While some folks have concerns about seed oils in their diets, they can provide a good source of fat and flavor, so it really comes down to your personal preference. ### Does it contain artificial sweeteners? Nope, this spread does not contain any artificial sweeteners. It’s sweetened naturally and keeps the sugar content low, so you can enjoy it without worrying about hidden sweeteners lurking in the ingredients. ### Is it high in sugar? Not at all! The All Purpose Spread with Buttermilk is low in sugar, which is great if you're keeping an eye on your sugar intake. It has no added sugars, making it a more savory option for spreading on your favorite bread or veggies. ### What are healthier alternatives? If you’re looking for alternatives, consider avocado spread for healthy fats or a simple olive oil drizzle for a more natural option. There are also dairy-free spreads made from nuts or seeds that can give you a creamy texture without the buttermilk. ### Can kids eat it? Absolutely! Kids can enjoy the All Purpose Spread with Buttermilk as a tasty addition to their meals. Just keep an eye on portion sizes, especially if they’re spreading it on their favorite snacks, and balance it with plenty of fruits and veggies. ### Is it good for weight loss? It can fit into a weight loss plan, especially if you enjoy it in moderation. At 100 calories per serving, it’s not overly calorie-dense, but it's always smart to pair it with healthier options like whole grains and loads of veggies to keep your meals balanced. ### Is it ultra-processed? The All Purpose Spread with Buttermilk does fall into the processed category, primarily due to the blend of oils and additives like natural flavors. While it's not the most 'whole food' option out there, it can still be enjoyed as part of a varied diet — just don’t let it be the only spread in your pantry! ## Related products - [Califia Farms Almond Creamer, Organic, Lavender 25.4 fl oz](https://supermarketpuzzle.com/product/califia-farms-almond-creamer-organic-lavender-254-fl-oz-2540-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/califia-farms-almond-creamer-organic-lavender-254-fl-oz-2540-oz - [Full Circle Market Almond Beverage, Non Dairy, Vanilla 64 fl oz](https://supermarketpuzzle.com/product/full-circle-market-almond-beverage-non-dairy-vanilla-64-fl-oz-64-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/full-circle-market-almond-beverage-non-dairy-vanilla-64-fl-oz-64-oz - [Violife Sour Cream](https://supermarketpuzzle.com/product/violife-sour-cream-846-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/violife-sour-cream-846-oz - [Galbani Lactose Free Ricotta](https://supermarketpuzzle.com/product/galbani-lactose-free-ricotta-15-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/galbani-lactose-free-ricotta-15-oz - [Almond Breeze Almond Milk, Reduced Sugar Vanilla](https://supermarketpuzzle.com/product/almond-breeze-milk-reduced-sugar-vanilla-64-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/almond-breeze-milk-reduced-sugar-vanilla-64-oz - [Ratio Protein Strawberry Cheesecake](https://supermarketpuzzle.com/product/ratio-protein-strawberry-cheesecake-530-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/ratio-protein-strawberry-cheesecake-530-oz - [Simply Apple Juice 52 fl oz](https://supermarketpuzzle.com/product/simply-apple-juice-52-fl-oz-52-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/simply-apple-juice-52-fl-oz-52-oz - [4C Grated Parmesan-Romano Cheese](https://supermarketpuzzle.com/product/4c-grated-parmesan-romano-cheese-6-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/4c-grated-parmesan-romano-cheese-6-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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