# Entenmann's Iced Pumpkin Cake

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** Entenmann's
- **Retailer listed:** Foodtown
- **Category:** Bakery
- **Size:** 18 oz
- **Human page:** https://supermarketpuzzle.com/product/entenmanns-iced-pumpkin-cake-18-oz
- **Slug:** `entenmanns-iced-pumpkin-cake-18-oz`

## NOVA classification

**NOVA 4** - Ultra-processed foods

Contains multiple industrial ingredients and additives (maltodextrin, emulsifiers, preservatives, modified starches, artificial color) and is formulated and packaged for long shelf life and convenience, fitting the NOVA definition of an ultraprocessed food.

## Review

Entenmann's Iced Pumpkin Cake is a seasonal, shelf-stable bakery item typically found in the refrigerated or bakery aisle near other packaged cakes, donuts, and seasonal sweet breads. You might see it stacked with other Fall-flavored items like pumpkin muffins and apple loafs, or alongside pre-sliced sheet cakes and holiday desserts. It’s aimed at shoppers grabbing an indulgent, ready-to-serve treat for gatherings — think office potlucks, weekend brunches, or dessert for a holiday dinner. The brand leans on nostalgic, family-oriented positioning: a legacy bakery name that promises moist, familiar comfort rather than artisanal or small-batch craftsmanship. Packaging emphasizes convenience and tradition more than health — bold product name, imagery of pumpkin spice, and copy about fall traditions; there are no organic or non-GMO seals and no strong “natural” claims. On the label, consumers will notice a long ingredient list with many additives and preservatives, though marketing highlights “made with real pumpkin” as a natural cue. In plain terms, the cake is industrially produced using refined flours, sugars, emulsifiers, and stabilizers to maintain texture and shelf life. Sensory notes: a soft, fine-crumbed yellow-brown loaf with moist interior, sweet iced topping, and warm spice aromatics of cinnamon and nutmeg; the icing provides a glossy, sweet contrast. The product comes in a clear plastic tray and cardboard sleeve for single-package shelf display, ready to slice and serve — a grab-and-go dessert that fits ritual moments like coffee break pairings, after-school snacks, or gathering desserts when someone wants convenience and a familiar, comforting flavor.

## Diet flags

- Vegetarian

## Nutrition

- **Serving size:** 0.16
- **Servings per container:** 6
- **Calories:** 340
- **Total fat:** 16g (21% DV)
- **Saturated fat:** 5g (25% DV)
- **Cholesterol:** 35mg (12% DV)
- **Sodium:** 240mg (10% DV)
- **Total carbs:** 48g (17% DV)
- **Dietary fiber:** 1g (4% DV)
- **Total sugars:** 35g
- **Added sugars:** 35g (70% DV)
- **Protein:** 2g

## Ingredients

Sugar, Bleached Wheat Flour, Water, Eggs, Pumpkin, Vegetable Oil (Soybean, Palm), Vegetable Shortening [Palm, Soybean Oils], Glycerin, Milk, Cream Cheese [Pasteurized Milk And Cream, Cheese Culture, Salt, Carob Bean Gum], Molasses, Maltodextrin, Food Starch-Modified (Corn), Corn Syrup, Leavening [Sodium Acid Pyrophosphate, Baking Soda, Monocalcium Phosphate], Whey, Mono- And Diglycerides, Glyceryl Lactoesters Of Fatty Acids, Cream, Salt, Preservatives [Potassium Sorbate, Sorbic Acid, Sodium Propionate], Dextrose, Spices, Polysorbate 60, Xanthan Gum, Cinnamon, Sodium Stearoyl Lactylate, Agar, Cheese Culture, Milk Fat, Cellulose Gum, Carob Bean Gum, Lactic Acid, Artificial Color, Soy Flour.

## Flagged ingredients

- **Soybean** (seed-oil): Seed oil high in omega-6 fatty acids
- **Mono- And Diglycerides** (emulsifier): Processed emulsifier
- **Polysorbate 60** (emulsifier): Processed emulsifier
- **Sodium Stearoyl Lactylate** (emulsifier): Processed emulsifier
- **Potassium Sorbate** (preservative): Synthetic preservative
- **Sorbic Acid** (preservative): Synthetic preservative
- **Sodium Propionate** (preservative): Synthetic preservative
- **Artificial Color** (additive): Artificial coloring

## Context tags

- **Occasions:** weekend-brunch, holiday-baking, movie-night
- **Vibes:** nostalgic, indulgent, comforting, convenient

## FAQ

### Is the Iced Pumpkin Cake healthy?

Well, 'healthy' can be a bit subjective! This cake is definitely a treat rather than a health food. With 340 calories and 35 grams of added sugars per serving, it's more about indulgence than nutrition. If you're looking for a sweet pick-me-up, it fits the bill, but it's not exactly what a nutritionist would prescribe for everyday eating.

### Is the Iced Pumpkin Cake vegan?

Nope, this cake isn't vegan! It contains eggs and cream cheese, which are no-gos for a plant-based diet. So if you're avoiding animal products, you might want to look for a different dessert option.

### Is it gluten-free?

Unfortunately, the Iced Pumpkin Cake is not gluten-free. It uses bleached wheat flour, which means it’s off-limits for anyone with gluten sensitivities or celiac disease. If you're seeking gluten-free treats, there are plenty of other options out there!

### Does it contain seed oils?

Yes, it does contain seed oils, specifically soybean and palm oils. While some folks prefer to avoid seed oils due to their omega-6 fatty acid content, they’re common in many baked goods for texture and moisture. In moderation, they’re generally considered safe, but it’s good to be aware of what’s in your food!

### Does it contain artificial sweeteners?

No artificial sweeteners here! The sweetness comes from sugar and corn syrup, which means you’re getting that classic sweet flavor without any of the sugar substitutes. If you’re someone who prefers to avoid artificial ingredients, this cake fits that bill.

### Is it high in sugar?

Oh yes, it’s definitely on the high side! With 35 grams of added sugars in a single serving, this cake is a sweet tooth's dream but might not be the best choice if you're watching your sugar intake. Just keep in mind that it’s a dessert, so a little indulgence now and then is totally fine!

### What are healthier alternatives?

If you’re looking for healthier alternatives, consider options like whole grain muffins or cakes made with natural sweeteners like honey or maple syrup. You could also try baking your own pumpkin treats at home using almond flour and less sugar for a more nutritious twist. That way, you can control the ingredients and make it a bit healthier!

### Can kids eat the Iced Pumpkin Cake?

Absolutely! Kids can enjoy this cake as an occasional treat. Just keep in mind the sugar content, and it might be a good idea to pair it with some fruit or a glass of milk to balance things out. It's all about moderation, right?

### Is it good for weight loss?

If you're on a weight loss journey, this cake might not be the best friend you’re looking for. With a hefty calorie count and high sugar content per serving, it’s more of a splurge than a staple. But hey, enjoying a slice occasionally can be part of a balanced approach to eating!

### Is it ultra-processed?

Yes, the Iced Pumpkin Cake falls into the ultra-processed category. It contains a mix of preservatives, modified food starch, and artificial colors, which are common in many packaged baked goods. While it's perfectly fine to enjoy these treats now and then, being mindful of your overall diet is key!

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