Superior Mini Eclairs
What You Should Know
Superior Mini Eclairs are a shelf-stable, mass-market boxed dessert you’d spot in the grocery aisle devoted to packaged cakes and snack cakes — think alongside Hostess, Little Debbie, and other refrigerated-or-ambient snack pastries. The 9.75 oz box, often colorful with kid-friendly fonts and photos of chocolate-drizzled creme-filled pastries, sits on endcap displays or bakery-adjacent shelves near brownie mixes and packaged donuts. These mini eclairs are positioned as an affordable, convenient treat for families and value-oriented shoppers: impulse buys for lunchboxes, after-school snacks, party platters, or casual entertaining. Marketing leans on indulgence and nostalgia rather than premium or “natural” cues; common label callouts include “0 g trans fat” and pictured creamy filling, but there are no organic or non-GMO certifications. The ingredient list shows multiple emulsifiers, gums, preservatives and artificial colors and flavors, indicating heavy processing for shelf life and uniform texture. Sensory-wise they offer a soft, slightly cakey shell, a sweet, smooth creme center and a thin chocolate drizzle on top — tender, sugary, and uniformly moist rather than freshly baked. Packaging is lightweight printed cardboard around a sealed plastic tray, encouraging quick, on-the-go consumption or sharing at casual gatherings. Rituals include popping one out at movie night, tucking one into a child’s lunch, or stacking them on a paper plate at potlucks. In American grocery culture these products occupy the intersection of convenience, nostalgia and low-cost indulgence.
Nutrition Facts
Ingredients
Water,, Sugar,, Whole, Eggs,, Enriched, Flour, (Wheat, Flour,, Malted, Barley, Flour,, Niacin,, Reduced, Iron,, Thiamine, Mononitrate,, Riboflavin,, Folic, Acid),, Soybean, Oil,, Polydextrose,, Food, Starch-Modified,, Contains, Less, than, 2%, of, Each, of, the, Following:, Corn, Starch,, Vegetable, Shortening, (Palm, Oil,, Soy, Lecithin),, Corn, Syrup, Solids,, Cocoa,, Potassium, Sorbate, and, Sodium, Benzoate, (Preservatives),, Calcium, Carbonate,, Salt,, Natural, &, Artificial, Flavors,, Dextrose,, Artificial, Color, (Yellow, 5,, Yellow, 6),, Sodium, Acid, Pyrophosphate,, Glucono, Delta, Lactone,, Sodium, Bicarbonate,, Sodium, Stearoyl, Lactylate,, Gum, Arabic,, Xanthan, Gum,, Locust, Bean, Gum,, Sodium, Alginate,, Monosodium, Phosphate,, Citric, Acid,, Mono, &, Diglycerides,, Monocalcium, Phosphate,, Calcium, Sulfate,, Agar,, Propylene, Glycol,, Ethyl, Alcohol,, Caramel, Color,, Maltodextrin,, Wheat, Starch..
Flagged Ingredients:
- •Soybean Oil - Seed oil high in omega-6 fatty acids
- •Soy Lecithin - Processed emulsifier
- •Mono & Diglycerides - Processed emulsifier
- •Potassium Sorbate - Synthetic preservative
- •Sodium Benzoate - Synthetic preservative
- •Yellow 5 - Artificial coloring
- •Yellow 6 - Artificial coloring
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
Contains many industrial ingredients (polydextrose, gums, emulsifiers, preservatives, artificial colors/flavors, maltodextrin) and is a ready-to-eat packaged dessert, consistent with NOVA group 4 (ultraprocessed).
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Common Questions about Superior Mini Eclairs
Let’s talk about health! While the Mini Eclairs are deliciously indulgent, they’re not exactly a health food. With 150 calories and 14 grams of sugar per eclair, they’re more of a treat than a daily staple. Think of them as a sweet reward rather than a nutritional powerhouse.