Dr. McDougall's Vegan Split Pea Lower Sodium Soup Cup

Dr. McDougall's Vegan Split Pea Lower Sodium Soup Cup is a single-serve, shelf-stable convenience item you’d find in the supermarket soup aisle or the natural/health foods section near other instant soups, bouillons, and dehydrated meal cups. Packaged in a lightweight peel-top cup, it’s designed for a fast, solo meal: add boiling water, stir, wait a few minutes and eat straight from the container. The brand leans into wellness and simplicity — vegan, gluten-free, Non-GMO Project verified and marketed with a lowered-sodium badge — so it sits comfortably next to other plant-forward and diet-conscious options. The packaging copy and certifications evoke a health-halo of “natural delicious wellness” rather than indulgence; there are no organic claims, but there are sustainability notes (no BPA sourcing, certified forestry). Sensory expectations are hearty and homely: a thick, slightly creamy rehydrated pea body with a mild grainy legume texture, savory umami from yeast extract and “natural flavors,” and flecks of dried onion, carrot and parsley. It’s targeted at time-pressed shoppers seeking a plant-based, protein-forward quick lunch or snack — students in dorms, office workers, commuters, and older shoppers wanting comforting, familiar flavors with fewer sodium worries. Processing-wise, the cup is a dehydrated, industrially prepared product with added flavoring agents, starch and seasoning to deliver consistent taste and a long shelf life. Rituals around it are pragmatic and comforting: boiling water, a five-minute wait, a warm spoonful at a desk or on a couch — convenience with a nod to home-style split pea soup.