LouAna Coconut Oil, 100% Pure

LouAna Coconut Oil, 100% Pure, arrives in a 14 fl oz retail container you’d find on the grocery store’s cooking oils aisle or the baking/shortening section, often shelved near vegetable oils, butter substitutes and specialty oils like avocado or coconut milk. Shoppers reach for it on baking runs, when making tropical-leaning recipes, or when substituting butter and shortening for flaky pastries and frying at medium temperatures. The brand leans on heritage and value: LouAna is positioned as an approachable, all-purpose pantry staple for home cooks who want a reliable, budget-friendly oil with a Southern-U.S. legacy feel rather than a boutique or wellness luxury. The label emphasizes “100% Pure,” “Non hydrogenated,” “Non-GMO derived,” and “0 g trans fat per serving,” projecting a mild health halo without organic certification or explicit claims about cold-pressed/virgin status. There’s no child-oriented branding—visuals are straightforward and utilitarian. In plain terms this is a single-ingredient culinary oil produced by extracting and refining coconut fat for household cooking: it’s a processed cooking ingredient rather than a fresh produce item. Sensory and ritual cues are simple — solid and opaque at cooler pantry temperatures (solid below about 76°F), it melts to a clear liquid when warmed, has a subtly sweet coconut scent depending on refinement, and a smooth, slick mouthfeel in small amounts. Typical uses include sautéing, baking, pie crusts, frying up to about 350°F, and swapping for shortening in recipes; the ritual is scooping or spooning from the container or pouring a warmed liquid into batter or pans. Packed in the USA, it’s marketed as a dependable, everyday coconut oil for household cooks.