# Betty Crocker Sour Fruit Rollups 10 Counts > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Fruit Roll-Ups - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 5 oz - **Human page:** https://supermarketpuzzle.com/product/fruit-roll-ups-betty-crocker-sour-fruit-rollups-10-counts-5-oz - **Slug:** `fruit-roll-ups-betty-crocker-sour-fruit-rollups-10-counts-5-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The ingredient list is dominated by refined sweeteners, maltodextrin, processed oils, emulsifiers, artificial colors/flavors, and added acids, indicating extensive industrial processing and formulation typical of ultra-processed foods. ## Review Betty Crocker Sour Fruit Rollups (10-count, 5 oz) are a brightly packaged, kid-focused snack found in the snack and candy aisle near fruit snacks, gummy candy, and lunchbox staples. The compact box typically sits on endcaps or at eye level for children, alongside other single-serve treats and novelty sweets. This product fits quick shopping trips for school-week snacks, road-trip packing, or movie-night concessions — any occasion that calls for portable, shareable, sweet bites. Betty Crocker positions these rollups with playful, nostalgic marketing aimed at children and parents seeking familiar, fun treats: colorful graphics, the word “fruit” on the label, and sour flavor claims emphasize excitement and indulgence. Label characteristics lean heavily into child-friendly branding and health halos — fruit imagery and the presence of “pear puree” and added vitamin C suggest fruitiness and benefit, despite the absence of organic certification or natural-only claims; packaging does not present as a health food. In plain terms, this is a highly processed confection made from concentrated sweeteners and emulsifiers rather than whole fruit. Sensory details: each strip is thin, pliable, sticky and chewy with a concentrated sweet-tart burst from citric/malic acid and artificial colors (Red 40, Blue 1) that make the candy vividly red or purple. Rituals often include cutting or rolling pieces for sharing, adding to lunchboxes, or using as playful edible decorations. The small serving size and familiar brand make it a convenient, impulsive pick in American grocery culture. ## Diet flags - Vegetarian - Gluten-free - Dairy-free ## Nutrition - **Serving size:** 1 - **Servings per container:** 10 - **Calories:** 50 - **Total fat:** 1g (1% DV) - **Saturated fat:** 0.5g (3% DV) - **Sodium:** 50mg (2% DV) - **Total carbs:** 12g (4% DV) - **Total sugars:** 7g - **Added sugars:** 6g (12% DV) - **Protein:** 0g ## Ingredients Corn Syrup, Sugar, Pear Puree, Maltodextrin, Palm and/or Palm Kernel Oil, Contains 2% or Less of: Citric Acid, Sodium Citrate, Tartaric Acid, Monoglycerides, Fruit Pectin, Malic Acid, Vitamin C (Ascorbic Acid), Natural Flavor, Color (Red 40, Blue 1). ## Flagged ingredients - **Palm and/or Palm Kernel Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Monoglycerides** (emulsifier): Processed emulsifier - **Red 40** (additive): Artificial coloring - **Blue 1** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, road-trip, movie-night - **Vibes:** nostalgic, convenient, indulgent ## FAQ ### Is it healthy? The Sour Fruit Roll-Ups are definitely a fun snack, but calling them 'healthy' can be a stretch. They contain added sugars and are low in nutrients, so while they might satisfy a sweet tooth, they’re not the best choice if you’re looking for something nutritious. Think of them as an occasional treat rather than a health food. ### Is it vegan? Nope, these Sour Fruit Roll-Ups aren’t vegan. They contain ingredients like pear puree and possibly some animal-derived components in the monoglycerides, which can come from animal fats. So, if you’re strict about your vegan diet, you might want to skip these. ### Is it gluten-free? Yes, the Sour Fruit Roll-Ups are gluten-free! This makes them a great snack option for anyone with gluten sensitivities or celiac disease. You can enjoy them without worrying about hidden gluten. ### Does it contain seed oils? Yes, these Roll-Ups do contain palm and/or palm kernel oil, which are considered seed oils. While they can be a bit controversial in the health world, they’re primarily used for texture and preservation rather than for their health benefits. If you're mindful of saturated fats, it’s worth keeping in mind, but they’re not the worst thing out there in terms of oils. ### Does it contain artificial sweeteners? Nope! The Sour Fruit Roll-Ups do not contain artificial sweeteners. Instead, they rely on corn syrup and sugar for sweetness, which is nice if you prefer to avoid those sugar substitutes. Just remember, that means they still have added sugars, so moderation is key. ### Is it high in sugar? They’re not exactly low in sugar, but I wouldn’t call them 'high' either. With 7 grams of sugar per Roll-Up, they’re more on the moderate side for a sweet treat. Just keep in mind that if you're watching your sugar intake, a couple of these might add up quickly! ### What are healthier alternatives? If you’re looking for healthier alternatives, consider fruit leather made from whole fruit or freeze-dried fruit snacks. These options usually have less added sugar and more fiber. You can also try homemade fruit snacks where you control the ingredients — it’s a fun kitchen project! ### Can kids eat it? Absolutely! Kids can enjoy Sour Fruit Roll-Ups as a fun treat. Just keep in mind they should be part of a balanced diet — not the main event. They’re great for a lunchbox surprise or a sweet snack after school! ### Is it good for weight loss? While they’re low in calories (only 50 per Roll-Up), they’re not exactly a weight-loss powerhouse. They’re low in fiber and protein, which means they won’t keep you feeling full for long. If you're on a weight loss journey, focusing on whole foods is usually a better bet. ### Is it ultra-processed? Yes, these Sour Fruit Roll-Ups are considered ultra-processed. They contain several ingredients that you wouldn’t typically find in your home kitchen, like maltodextrin and artificial colors. While that doesn’t mean they’re 'bad,' it’s a good reminder to enjoy them in moderation alongside more whole foods. ## Related products - [Boulder Canyon Class SeaSalt Thin & Crispy Chips](https://supermarketpuzzle.com/product/boulder-canyon-class-seasalt-thin-crispy-chips-6-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/boulder-canyon-class-seasalt-thin-crispy-chips-6-oz - [Dot's Pretzel Original](https://supermarketpuzzle.com/product/dots-homestyle-pretzels-pretzel-original-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/dots-homestyle-pretzels-pretzel-original-16-oz - [Orbit Sugarfree Gum, Strawberry Remix](https://supermarketpuzzle.com/product/orbit-sugarfree-gum-strawberry-remix-14-ct) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/orbit-sugarfree-gum-strawberry-remix-14-ct - [Like Air Puffcorn White Cheddar](https://supermarketpuzzle.com/product/like-air-puffcorn-white-cheddar-4-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/like-air-puffcorn-white-cheddar-4-oz - [Whoppers Big Box](https://supermarketpuzzle.com/product/whoppers-big-box-5-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/whoppers-big-box-5-oz - [Firehook Everything Snack Cracker Cracker Plastic Container](https://supermarketpuzzle.com/product/firehook-everything-snack-cracker-cracker-plastic-container-8-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/firehook-everything-snack-cracker-cracker-plastic-container-8-oz - [Kit Kat Milk Chocolate Crisp Wafer Bar](https://supermarketpuzzle.com/product/kit-kat-kat-milk-chocolate-crisp-wafer-bar-150-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kit-kat-kat-milk-chocolate-crisp-wafer-bar-150-oz - [Cheez-It Baked Snack Crackers, Extra Toasty](https://supermarketpuzzle.com/product/cheez-it-baked-snack-crackers-extra-toasty-1240-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cheez-it-baked-snack-crackers-extra-toasty-1240-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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