# Betty Crocker Fruit Roll Ups, Strawberry > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Fruit Roll-Ups - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 5 oz - **Human page:** https://supermarketpuzzle.com/product/fruit-roll-ups-betty-crocker-fruit-roll-ups-strawberry-5-oz - **Slug:** `fruit-roll-ups-betty-crocker-fruit-roll-ups-strawberry-5-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The ingredient list is dominated by industrially produced components (corn syrup, maltodextrin, palm oil, artificial colors and flavors) and additives, characteristic of ultra-processed foods. These formulations and manufacturing steps place it in NOVA group 4. ## Review Betty Crocker Fruit Roll-Ups, Strawberry (5 oz) is a brightly packaged kid-oriented fruit snack you'll find in the grocery snack aisle, usually shelved near fruit snacks, gummy candies, lunchbox items and other single-serve sweets. The roll-up presents itself as a convenient, colorful treat for quick snacking: thin, glossy, chewy fruit sheets that peel off from a plastic tray and stretch into ribbon-like strips. On-shelf it sits beside competing brands and novelty candy, often in multi-packs or impulse bins near checkout. Typical occasions include after-school snacks, packed lunchboxes, road-trip treats, and party favor bags. The Betty Crocker name signals mainstream American pantry branding—family-oriented, fun, and nostalgic—with marketing aimed at parents shopping for children and adults recalling childhood. Labels lean into kid appeal: bold red logos, cartoon-like fonts, bright imagery of strawberries, and callouts like “made with real fruit puree” or added vitamin C; there’s no organic certification and no strong whole-food or low-sugar claims. Health halos are modest—vitamin C and fruit puree appear on the ingredient list—but the product is clearly promoted as an indulgent, kid-friendly snack rather than a health food. In plain language, this is a highly processed packaged snack made from concentrated sweeteners, starch derivatives, added oils and flavor/color additives. Sensory notes: sweet, slightly tart strawberry flavor, elastic chewy texture, glossy finish, and a fun peel-and-eat ritual that makes it popular in lunch routines, classroom treats, and nostalgia-driven impulse buys. ## Diet flags - Vegetarian - Gluten-free - Dairy-free ## Nutrition - **Serving size:** 1.0 - **Servings per container:** 10 - **Calories:** 50 - **Total fat:** 1g (1% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 55mg (2% DV) - **Total carbs:** 12g (4% DV) - **Total sugars:** 7g - **Protein:** 0g ## Ingredients Corn Syrup, Sugar, Pear Puree, Maltodextrin, Palm and/or Palm Kernel Oil, Contains 2% or Less of: Citric Acid, Sodium Citrate, Monoglycerides, Fruit Pectin, Malic Acid, Vitamin C (Ascorbic Acid), Natural Flavor, Color (Red 40, Yellows 5 & 6, Blue 1). ## Flagged ingredients - **Palm and/or Palm Kernel Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Monoglycerides** (emulsifier): Processed emulsifier - **Red 40** (additive): Artificial coloring - **Yellow 5** (additive): Artificial coloring - **Yellow 6** (additive): Artificial coloring - **Blue 1** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, road-trip, movie-night - **Vibes:** nostalgic, convenient, playful ## FAQ ### Is the Fruit Roll-Up healthy? Well, 'healthy' can mean different things to different people! This Fruit Roll-Up is a fun snack with only 50 calories and a bit of sugar, but it’s also loaded with corn syrup and artificial colors. If you're looking for a treat to satisfy a sweet tooth, it fits the bill, but it’s definitely not a nutritional powerhouse. ### Is the Fruit Roll-Up vegan? Nope, the Fruit Roll-Up isn't vegan. It contains ingredients like fruit puree and some additives that may not align with a strict vegan diet. So, if you’re avoiding all animal products, you might want to skip this one. ### Is the Fruit Roll-Up gluten-free? Yes! The Fruit Roll-Up is gluten-free, making it a fun option for those who are avoiding gluten. So, if you’re gluten-sensitive or celiac, you can enjoy this snack without worry! ### Does the Fruit Roll-Up contain seed oils? Yes, it does contain palm and/or palm kernel oil, which are considered seed oils. While some folks prefer to avoid seed oils due to health concerns, they aren’t all bad; it's all about moderation and balance in your overall diet. ### Does the Fruit Roll-Up contain artificial sweeteners? Nope, you won’t find any artificial sweeteners in the Fruit Roll-Up. Instead, it gets its sweetness from corn syrup and sugar, which means it’s straightforward in that department—just sugar, sugar, and more sugar! ### Is the Fruit Roll-Up high in sugar? It’s not high in sugar by some standards, but it does contain about 7 grams of sugar per roll. If you’re watching your sugar intake, it’s good to keep in mind, but compared to a candy bar, it’s on the lower end! ### What are healthier alternatives to the Fruit Roll-Up? If you’re looking for healthier alternatives, consider fresh fruit slices or homemade fruit leather, which you can control the ingredients in. There are also brands that offer organic or no-added-sugar fruit snacks, which might be more up your alley if you’re after something a bit cleaner. ### Can kids eat the Fruit Roll-Up? Absolutely! Kids love the fruity flavor and chewy texture of the Fruit Roll-Up. Just be mindful of portion sizes, especially since it does contain sugar—balance it out with some protein or fiber in their snacks for a more rounded treat! ### Is the Fruit Roll-Up good for weight loss? It can fit into a weight loss plan if enjoyed in moderation since it's relatively low in calories. However, it’s not particularly filling or nutrient-dense, so it may not be the best choice if you’re looking for snacks that keep you full longer. ### Is the Fruit Roll-Up ultra-processed? Yes, the Fruit Roll-Up is considered ultra-processed. It contains ingredients that you wouldn’t typically find in a home kitchen, like maltodextrin and artificial colors, which means it’s been modified quite a bit from its original fruit source. ## Related products - [Barcel Takis Fuego Rolls](https://supermarketpuzzle.com/product/takis-barcel-fuego-rolls-17-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/takis-barcel-fuego-rolls-17-oz - [Chex Mix Savory Snack Mix Honey Nut](https://supermarketpuzzle.com/product/chex-mix-savory-snack-mix-honey-nut-8-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/chex-mix-savory-snack-mix-honey-nut-8-oz - [Wheat Thins Original Party Size](https://supermarketpuzzle.com/product/wheat-thins-original-party-size-20-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/wheat-thins-original-party-size-20-oz - [Nabisco Triscuit Thin Crisps White Cheddar](https://supermarketpuzzle.com/product/triscuit-nabisco-thin-crisps-white-cheddar-710-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/triscuit-nabisco-thin-crisps-white-cheddar-710-oz - [Firehook Cracker Everything Snack Bx](https://supermarketpuzzle.com/product/firehook-cracker-everything-snack-bx-550-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/firehook-cracker-everything-snack-bx-550-oz - [Miltons Gluten Free Baked Crackers, Everything](https://supermarketpuzzle.com/product/miltons-miltons-gluten-free-baked-crackers-everything-450-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/miltons-miltons-gluten-free-baked-crackers-everything-450-oz - [Cape Cod Original](https://supermarketpuzzle.com/product/cape-cod-cod-original-10-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cape-cod-cod-original-10-oz - [34 Degrees Seeded Crisps](https://supermarketpuzzle.com/product/34-degrees-seeded-crisps-450-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/34-degrees-seeded-crisps-450-oz ## For agents Prefer this markdown sheet over scraping the HTML page. Full API access and search: https://supermarketpuzzle.com/skill.md