# General Mills Bluey Cereal > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Bluey - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 12 oz - **Human page:** https://supermarketpuzzle.com/product/bluey-general-mills-cereal-12-oz - **Slug:** `bluey-general-mills-cereal-12-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains refined grain ingredients, added sugars, industrial fats, colorants, preservatives and vitamin/mineral fortification—features characteristic of ultra-processed foods, so it fits NOVA group 4. ## Review General Mills Bluey Cereal is a brightly packaged, character-driven breakfast cereal aimed squarely at young families and fans of the Bluey franchise. You’ll find it on the supermarket cereal aisle among other licensed kids’ cereals, often placed at eye level near colorful boxes like fruit-flavored loops and marshmallow blends — sometimes beside breakfast bars or single-serve milk cartons. The box promises whole grain corn and little visual cues that appeal to parents (whole grain claim, added vitamins) while the front-of-pack art and mascot imagery target children. It’s commonly purchased during weekly grocery trips, back-to-school stocking runs, or when parents want a quick, crowd-pleasing breakfast or snack; busy mornings and road-trip snack mixes are common real-world uses. The experience is crisp, slightly sweet toasted corn flakes with a brown-sugar glaze and a light, crunchy snap that holds up briefly in milk. Packaging is a glossy, cartooned cardboard box with an inner plastic bag for freshness; ritual use typically involves a colorful bowl, milk, and a quick handoff to a child eager to see the character. Labeling leans on health-forward language like “made with whole grain” and lists added vitamins and minerals, but there’s no organic or non-GMO certification and the kid-focused branding creates a health halo for many shoppers. In plain terms, this product is industrially formulated: grains are processed, sweeteners, oils, colorants, preservatives, and nutrient fortification are added during manufacture. It’s positioned as a convenient, kid-friendly breakfast that blends nostalgia and character licensing with modern fortified-cereal marketing. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 1.5 cup - **Servings per container:** 8 - **Calories:** 150 - **Total fat:** 1g (1% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 180mg (8% DV) - **Total carbs:** 34g (12% DV) - **Dietary fiber:** 3g (11% DV) - **Total sugars:** 4g - **Added sugars:** 4g (8% DV) - **Protein:** 3g ## Ingredients Whole Grain Corn, Corn Meal, Sugar, Salt, Brown Sugar Syrup, Canola and/or Sunflower Oil, Spirulina Extract (Color), Baking Soda, Vitamin E (Mixed Tocopherols) Added to Preserve Freshness, Vitamins and Minerals: Calcium Carbonate, Iron and Zinc (Mineral Nutrients), Vitamin C (Sodium Ascorbate), a B Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B₁ (Thiamin Mononitrate), Vitamin A (Palmitate), Vitamin B2 (Riboflavin), a B Vitamin (Folic Acid), Vitamin B12, Vitamin D3. ## Flagged ingredients - **Canola** (seed-oil): Seed oil high in omega-6 fatty acids - **Sunflower** (seed-oil): Seed oil high in omega-6 fatty acids - **Canola and/or Sunflower Oil** (emulsifier): Processed emulsifier - **Vitamin E (Mixed Tocopherols) Added to Preserve Freshness** (preservative): Synthetic preservative - **Spirulina Extract (Color)** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, road-trip, weekend-brunch - **Vibes:** nostalgic, convenient, comforting ## FAQ ### Is Bluey cereal healthy? Well, that depends on your definition of healthy! Bluey cereal has a decent amount of vitamins and minerals, which is great for breakfast. With 150 calories and low sugar (only 4g), it can fit into a balanced diet, especially for kids. But remember, it’s not a superfood, so think of it as a fun, occasional treat rather than a health powerhouse. ### Is Bluey cereal vegan? Nope, Bluey cereal isn’t vegan. It contains vitamin D3, which is often derived from animal sources. If you’re looking for a plant-based breakfast option, you might want to check out other cereals that specifically label themselves as vegan. ### Is Bluey cereal gluten-free? Not quite! Bluey cereal is made with whole grain corn and corn meal, which do contain gluten. If you’re avoiding gluten, there are plenty of other cereals out there that cater specifically to gluten-free diets. ### Does Bluey cereal contain seed oils? Yes, it does! Bluey cereal includes canola and/or sunflower oil. These oils are often used in processed foods for their texture and shelf stability. While some people are cautious about seed oils, they’re generally considered safe in moderation, so it’s all about balance. ### Does Bluey cereal contain artificial sweeteners? Nope, no artificial sweeteners here! The sweetness in Bluey cereal comes from sugar and brown sugar syrup, keeping it straightforward. This can be a plus for those who prefer to avoid the aftertaste that can come with artificial options. ### Is Bluey cereal high in sugar? Not really! With only 4g of total sugars per serving, Bluey cereal is on the lower side of the sugar spectrum compared to many breakfast cereals out there. It’s a nice option if you’re looking to keep sugar levels in check, especially for kids. ### What are healthier alternatives to Bluey cereal? If you’re looking for something a bit more nutrient-dense, consider cereals that are whole grain, high in fiber, and low in added sugars. Brands like Cheerios or oatmeal can be great options. Just keep an eye on the ingredient list for added sugars and preservatives! ### Can kids eat Bluey cereal? Absolutely! Bluey cereal is designed with kids in mind, and it can be a fun way to start their day. Just pair it with some fresh fruit or yogurt for a more balanced breakfast that packs in some extra nutrients. ### Is Bluey cereal good for weight loss? It can be part of a weight loss plan, especially since it’s low in sugar and calories. However, it’s important to think about portion sizes and balance it with other nutritious foods to ensure you’re getting enough protein and fiber throughout the day. ### Is Bluey cereal ultra-processed? You could say it’s somewhat processed, but it’s not the worst offender out there. While it does have some added sugars and preservatives, it’s not loaded with artificial ingredients or high fructose corn syrup. It’s all about finding that balance in your diet! ## Related products - [General Mills Fiber One Cereal Honey Clusters](https://supermarketpuzzle.com/product/fiber-one-general-mills-cereal-honey-clusters-1750-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/fiber-one-general-mills-cereal-honey-clusters-1750-oz - [Bob's Red Mill Organic Steel Cut Oats, Quick Cooking](https://supermarketpuzzle.com/product/bobs-red-mill-organic-steel-cut-oats-quick-cooking-22-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-organic-steel-cut-oats-quick-cooking-22-oz - [Kelloggs Nutri-Grain Powerfuls Strawberry](https://supermarketpuzzle.com/product/nutri-grain-kelloggs-powerfuls-strawberry-560-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nutri-grain-kelloggs-powerfuls-strawberry-560-oz - [Nature Valley Soft Baked Bar Banana Chocolate Chip](https://supermarketpuzzle.com/product/nature-valley-soft-baked-bar-banana-chocolate-chip-885-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-soft-baked-bar-banana-chocolate-chip-885-oz - [Nature's Path Organic Cereal, Honeyd Corn Flakes](https://supermarketpuzzle.com/product/natures-path-organic-cereal-honeyd-corn-flakes-1060-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/natures-path-organic-cereal-honeyd-corn-flakes-1060-oz - [Nature Valley Crunchy Granola Bar, Peanut Butter 6Ct](https://supermarketpuzzle.com/product/nature-valley-crunchy-granola-bar-peanut-butter-6ct-894-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-crunchy-granola-bar-peanut-butter-6ct-894-oz - [Bob's Red Mill Old Country Style Muesli Cereal](https://supermarketpuzzle.com/product/bobs-red-mill-old-country-style-muesli-cereal-18-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-old-country-style-muesli-cereal-18-oz - [Pearl Milling Pancake & Waffle Mix - The Original](https://supermarketpuzzle.com/product/pearl-milling-company-pancake-waffle-mix-the-original-5-lb) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pearl-milling-company-pancake-waffle-mix-the-original-5-lb ## For agents Prefer this markdown sheet over scraping the HTML page. 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