Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Magic Spoon Cereal Maple Waffle Grain Free
Cereal & Breakfast
📊 NOVA 4🌾 Gluten-Free

Magic Spoon Cereal Maple Waffle Grain Free

Magic Spoon
7 oz
Available at Foodtown
150
Calories
13g
Protein
170mg
Sodium
1g
Fiber
80
Ingredients

What You Should Know

Magic Spoon Cereal Maple Waffle Grain Free is a modern, protein-forward take on the sugary breakfast classics. Store placement: you’ll most often find it in the breakfast/cereal aisle alongside specialty and alternative cereals, or on a health-food or keto-focused endcap near protein bars and low-carb snacks rather than with mainstream family cereals. Occasions: framed as a breakfast staple for busy mornings, a portable snack for road trips, or a post-workout pick-me-up when you crave something sweet without traditional carbs. Brand positioning: Magic Spoon markets itself to health-conscious adults who want the nostalgic taste of childhood cereals but prioritize protein, low net carbs, and trendy ingredient stories; the brand leans into premium, millennial-friendly messaging about retro fun, body-conscious living, and meal modernization. Label characteristics: packaging emphasizes “grain-free,” “complete protein,” “no gluten,” and uses terms like “allulose” and “monk fruit” to create a low-sugar, natural-sweetener halo; there’s playful, kid-appeal imagery but no organic certification. Processing context: this is a highly processed, formulated product made from isolated milk proteins, specialty sweeteners, starches, oils, and flavorings—designed rather than grown. Sensory details: the cereal pieces are small, crisp waffle-shaped clusters with a toasted maple aroma, a snappy crunch that softens quickly in milk, and a coating that gives a candy-like sweetness; packaging is a small printed retail box with an inner bag for freshness, encouraging the ritual of pouring into a bowl with milk or enjoying by the handful straight from the bag. The overall story places the product at the intersection of nostalgia and nutritional reengineering in American grocery culture.

Nutrition Facts

Serving Size: 1.0 cup
Servings per Container: 5
Calories150
% Daily Value*
Total Fat8g10%
Saturated Fat2g10%
Cholesterol10mg3%
Sodium170mg7%
Total Carbohydrate14g5%
Dietary Fiber1g4%
Protein13g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

Milk, Protein, Blend, (Casein, (Adds, a, Trivial, Amount, of, Sugar),, Whey, Protein, Concentrate, (Adds, a, Trivial, Amount, of, Sugar)),, Sweetener, Blend, (Allulose, (Adds, a, Trivial, Amount, of, Sugar),, Monk, Fruit, Extract, (Adds, a, Trivial, Amount, of, Sugar)),, Oil, Blend, (High, Oleic, Sunflower, Oil,, Avocado, Oil),, Tapioca, Starch,, Inulin, (Adds, a, Trivial, Amount, of, Sugar), (from, Chicory, Root, and/or, Agave),, Natural, Flavors, (Adds, a, Trivial, Amount, of, Sugar),, Fruit, and, Vegetable, Juice, (adds, a, Trivial, Amount, of, Sugar), (for, Color),, Salt..

Flagged Ingredients:

  • High Oleic Sunflower Oil - Seed oil high in omega-6 fatty acids
No Seed Oil

Dietary Labels

This product is not vegan, is gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Contains multiple industrially formulated ingredients (protein isolates/blends, sugar substitutes like allulose and monk fruit extract, starches, oil blends, and natural flavors) characteristic of ultraprocessed foods, indicating a NOVA 4 classification.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Magic Spoon Cereal Maple Waffle Grain Free

The Maple Waffle cereal can be considered a healthier choice for breakfast compared to many traditional sugary cereals, especially if you're looking for something lower in sugar and higher in protein. It packs 13 grams of protein per serving, which is great if you're trying to fuel up for the day. However, 'healthy' can vary based on your personal dietary goals, so it's all about what fits your lifestyle!

Perfect For

back-to-school
post-workout
road-trip

Vibe:

nostalgicindulgentconvenientwholesome
$NaN
per package