Bertolli Olive Oil, Extra Virgin, Rich Taste 25.36 oz

Bertolli Extra Virgin Olive Oil, Rich Taste (25.36 oz) sits in the oils & vinegars aisle and on Mediterranean or specialty shelves, usually near other branded olive oils, balsamic vinegars and salad dressings. Packaged in a dark bottle that signals pantry-friendly storage, it reads as a heritage product—cold pressed, low acidity and Non-GMO Project Verified—designed for everyday and special-cooking use. Shoppers reach for this bottle on grocery runs for weeknight dinners, weekend brunches, or when assembling marinades and dressings for a dinner party. The brand leans on 160-plus years of Italian origin storytelling and positions itself to home cooks who want an accessible taste of Mediterranean living: health-conscious but indulgent, familiar yet a touch premium. Marketing angles emphasize tradition, authentic flavor and reliability rather than trend-driven organic or novelty claims. Label characteristics include “Cold pressed,” “Rich taste,” and Non-GMO verification; it does not carry an organic certification, and there is no kid-targeted branding. In processing context, the oil is minimally processed: olives are pressed and bottled without additives. Sensory details: the oil pours with a smooth, viscous ribbon, offering a full-bodied, fruity aroma and a slightly peppery finish; color ranges from green-gold to golden depending on harvest. Usage rituals include drizzling over salads, dipping bread, finishing roasted vegetables, whisking into vinaigrettes or using for light sautéing up to its 365°F smoke point. In American grocery culture it functions as both a practical cooking staple and a small luxury that signals thoughtful, flavor-forward home cooking.