# Betty Crocker Reeses Premium Brownie Mix > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Betty Crocker - **Retailer listed:** Foodtown - **Category:** Cooking & Baking - **Size:** 16 oz - **Human page:** https://supermarketpuzzle.com/product/betty-crocker-reeses-premium-brownie-mix-16-oz - **Slug:** `betty-crocker-reeses-premium-brownie-mix-16-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains industrial formulations and additives (hydrogenated vegetable oil, corn syrup solids, dextrose, artificial flavor, processed peanut butter chips) and is a ready-to-use manufactured mix, consistent with ultra-processed foods. ## Review Betty Crocker Reese's Premium Brownie Mix is a boxed baking mix typically found in the baking aisle of American supermarkets, shelved near other cake and brownie mixes, frosting tubs, chocolate chips and seasonal candy tie-ins. You might also spot promotional displays next to Reese’s or other peanut-butter candies during holiday and back-to-school seasons. Shoppers reach for this on impulse grocery trips, for weekend baking, holiday gatherings, or quick dessert needs for potlucks and casual get-togethers. The brand positions itself as an easy, nostalgic solution — Betty Crocker evokes home baking and family tradition while the Reese’s co-brand adds an indulgent, youth-oriented candy appeal aimed at parents buying for kids and millennials who remember Reese’s from childhood. The box art highlights chocolate and peanut butter chips and often uses bright, familiar logos; there are no organic or “all-natural” certifications on typical packaging and health halos are limited to convenience claims like “rich fudge flavor.” In plain terms this is a highly processed convenience product: it combines enriched bleached flours, refined sugars, hydrogenated and palm oils, corn syrup solids and artificial flavors to deliver consistent baking results. Sensory experience is straightforward — dense, fudgy brownies studded with sweet, slightly grainy peanut-butter chips; texture is moist and chewy with pockets of soft, creamy candy. Packaging is a lightweight cardboard box with an inner foil or bagged mix; the ritual is quick and domestic: mix, pour, bake, and cool. Its role in grocery culture is as a reliable, crowd-pleasing shortcut to an indulgent homemade dessert. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 0.067 - **Servings per container:** 15 - **Calories:** 130 - **Total fat:** 3g (4% DV) - **Saturated fat:** 2g (10% DV) - **Sodium:** 90mg (4% DV) - **Total carbs:** 24g (9% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 17g - **Added sugars:** 16g (32% DV) - **Protein:** 2g ## Ingredients Sugar, Reese's Peanut Butter Chips (Partially Defatted Peanuts, Sugar, Hydrogenated Vegetable Oil [Palm Kernel, Soybean], Corn Syrup Solids, Dextrose, Reduced Protein Whey, Palm Kernel Oil, Salt, Artificial Flavor, Soy Lecithin), Enriched Flour Bleached (Wheat Flour, Niacin, Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Cocoa Processed with Alkali, Palm Oil, Corn Starch, Salt. ## Flagged ingredients - **Soybean** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier ## Context tags - **Occasions:** movie-night, holiday-baking, weekend-brunch - **Vibes:** nostalgic, indulgent, convenient, comforting ## FAQ ### Is the brownie mix healthy? When it comes to the Betty Crocker Reese's Premium Brownie Mix, 'healthy' can be a bit subjective. It's certainly a tasty treat, but with 17 grams of sugar per serving, it’s more of an indulgence than a health food. If you're looking for something to satisfy a sweet tooth, this mix does the job, but it might not fit into every health-conscious diet. ### Is it vegan? Nope, this brownie mix isn't vegan. It contains dairy ingredients, specifically reduced protein whey, which comes from milk. So, if you're avoiding animal products, you might want to look for a dedicated vegan brownie mix instead. ### Is it gluten-free? Unfortunately, this brownie mix is not gluten-free. It contains enriched bleached wheat flour, which is a no-go for those with gluten sensitivities or celiac disease. If you're on a gluten-free diet, there are plenty of alternatives out there that can still give you that rich brownie experience! ### Does it contain seed oils? Yes, this mix includes hydrogenated vegetable oils, specifically palm kernel and soybean oil. While some folks steer clear of seed oils due to concerns about health effects, they're commonly used in processed foods for texture and shelf stability. It’s all about balance—enjoying them in moderation is key! ### Does it contain artificial sweeteners? Nope, this brownie mix doesn’t contain any artificial sweeteners. Instead, it relies on good old-fashioned sugar to bring the sweetness. So, if you're looking for a straightforward treat without the sugar substitutes, this mix fits the bill. ### Is it high in sugar? Yes, the brownie mix is on the higher side when it comes to sugar content, with 17 grams of sugar per serving. If you’re keeping an eye on your sugar intake, it might be a good idea to enjoy these brownies as an occasional treat rather than a regular snack. ### What are healthier alternatives? If you're looking for healthier alternatives, consider brownie mixes made with whole ingredients or even black bean brownies for a fiber boost. There are also gluten-free and vegan options available that swap out refined sugars for natural sweeteners like dates or maple syrup. Just remember, it’s all about finding the right balance for your taste buds! ### Can kids eat it? Absolutely! Kids will likely love the chocolatey goodness of these brownies. Just keep in mind the sugar content and maybe pair them with something nutritious, like fruit or a glass of milk, to balance things out. ### Is it good for weight loss? While the brownie mix can certainly satisfy a sweet craving, it's not the best choice if you're focusing on weight loss. With its higher sugar and calorie content, it’s best enjoyed in moderation. Think of it as a treat rather than a daily staple! ### Is it ultra-processed? Yes, you could categorize this brownie mix as ultra-processed. It contains several ingredients that are not typically found in a home kitchen, like hydrogenated oils and artificial flavors. 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