McCormick Food Coloring Yellow

McCormick Food Coloring Yellow is a small, single‑serve 1 fl oz bottle sold in the baking aisle near cake mixes, frostings, sprinkles and decorating tools, and often shelved alongside other single‑use food color packs and egg‑dye kits. Shoppers reach for it during party planning, seasonal baking runs, or when stocking a pantry for last‑minute decorating. The brand leans on a long‑standing home‑baking heritage—McCormick is positioned as a trusted, family‑friendly pantry staple aimed at home bakers, parents, and hobby crafters who want predictable, vibrant results. The label is bright and kid‑appealing, promising a cheery yellow hue; it carries a kosher pareve certification but no “natural” or organic claims. Marketing emphasizes ease and color guides rather than nutrition. In plain terms this product is a highly processed, factory‑made colorant: water, propylene glycol as a solvent/stabilizer, two synthetic FD&C dyes (Yellow 5 and Red 40 used here to achieve tone), and a small amount of propylparaben preservative. Sensory cues are visual and ritualistic rather than gustatory — a concentrated liquid with a thin, slightly syrupy feel that you add dropwise to icings, batters, or craft projects; it arrives in a squeezable plastic bottle that lets you titrate color from pastel to bold. Typical use scenarios include tinting frosting, rainbow cupcakes, dyed Easter eggs, and kids’ crafts; the act of squeezing drops into a bowl and stirring is part of the decorating ritual. Though functionally simple and calorie‑free in use, its ingredients reflect modern industrial food‑manufacturing processes.