# Kinnikinnick Foods Graham Cracker Crumb Unflavored Box > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Kinnikinnick - **Retailer listed:** Foodtown - **Category:** Cooking & Baking - **Size:** 10.50 oz - **Human page:** https://supermarketpuzzle.com/product/kinnikinnick-foods-graham-cracker-crumb-unflavored-box-1050-oz - **Slug:** `kinnikinnick-foods-graham-cracker-crumb-unflavored-box-1050-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains multiple industrial ingredients and additives (modified cellulose, emulsifiers, isolated starches, 'natural flavor', sugar syrups) and is formulated rather than a single whole food, consistent with NOVA group 4 (ultra-processed). ## Review Kinnikinnick Foods Graham Cracker Crumb Unflavored is a boxed, pantry-ready ingredient that you'll typically find in the gluten-free or allergy-friendly section of a supermarket, often shelved near other free-from baking mixes, gluten-free flours, and pie crust mixes. The brand positions itself for families and home bakers who need safe alternatives — people managing celiac disease, wheat allergies, or who simply prefer gluten-free options — and leans on a wholesome, trustworthy vibe with slogans like “safe and scrumptious since 1991.” Packaging is a lightweight 10.5 oz cardboard box (usually with an inner plastic bag) and label copy highlights gluten-free status and “free from preservatives and artificial colors,” while also noting RSPO-certified palm oil; there’s no organic badge. In the kitchen the crumb behaves like a classic graham base: fine, sandy, slightly sweet with faint molasses and brown sugar notes, and a dry, packable texture that binds with butter or oil into a crisp crust. Ritual uses range from quick cheesecake and tart crusts to crumb toppings for crisps, snack-dip staging for kids, or as a baking shortcut during holiday prep. The product reads as approachable and practical — marketed toward parents, home bakers, and shoppers seeking allergy-friendly convenience rather than artisanal or minimally processed claims. Processing context: the ingredient list shows multiple refined starches, emulsifiers and fibres added for texture and shelf stability, placing it on the more processed end of the spectrum. Overall it occupies the niche between specialty free-from baking supplies and mainstream convenience baking ingredients in American grocery culture. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 0.25 cup - **Servings per container:** 10 - **Calories:** 140 - **Total fat:** 5g (6% DV) - **Saturated fat:** 2.5g (13% DV) - **Sodium:** 125mg (5% DV) - **Total carbs:** 23g (8% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 7g - **Added sugars:** 7g (14% DV) - **Protein:** 1g ## Ingredients Pea Starch, Non-Hydrogenated Shortening (Palm Oil)(RSPO Certified), Brown Rice Flour, Potato Starch (Not a Product of Genetic Engineering), Brown Sugar (Not a Product of Genetic Engineering), Sweet Rice Flour, Tapioca Starch, Water, Cane Sugar, Tapioca Syrup, Rice Bran, Molasses (Not a Product of Genetic Engineering), Salt, Sodium Bicarbonate, Pea Protein, Natural Flavor, Pea Fiber, Inulin, Sunflower Lecithin, Mono Calcium Phosphate, Modified Cellulose, Guar Gum. ## Flagged ingredients - **Sunflower** (seed-oil): Seed oil high in omega-6 fatty acids - **Sunflower Lecithin** (emulsifier): Processed emulsifier ## Context tags - **Occasions:** holiday-baking, back-to-school, movie-night - **Vibes:** wholesome, nostalgic, convenient ## FAQ ### Is the Kinnikinnick graham cracker crumb healthy? The Kinnikinnick graham cracker crumb can be a fun addition to your baking repertoire, but whether it's 'healthy' really depends on your individual dietary needs. It's got a mix of starches and sugars, which means it can give you a sweet crunch in desserts, but it's also not packed with nutrients. Think of it as a treat to enjoy in moderation rather than a health food. ### Is it vegan? Nope, the Kinnikinnick graham cracker crumb isn't vegan. It contains non-hydrogenated shortening made from palm oil, which, while technically plant-based, doesn't fit the vegan label for everyone due to environmental concerns surrounding palm oil production. So, if you're strictly avoiding animal products, you might want to keep looking. ### Is it gluten-free? Actually, this graham cracker crumb is not gluten-free. It contains brown rice flour and sweet rice flour, both of which are gluten-free, but the overall product might not be processed in a gluten-free facility. If gluten is a concern for you, it's best to check for certified gluten-free options. ### Does it contain seed oils? Yes, it does contain seed oils, specifically non-hydrogenated shortening made from palm oil. While palm oil isn’t typically classified with the common seed oils like canola or soybean, it’s still a processed fat. Some people prefer to avoid seed oils due to their omega-6 fatty acid content, but palm oil is a bit of a different beast—it's more stable and less processed than many other options. ### Does it contain artificial sweeteners? Nope, you won’t find any artificial sweeteners in the Kinnikinnick graham cracker crumb. It's sweetened naturally with brown sugar and cane sugar, making it a straightforward treat without the added mystery of chemical sweeteners. That said, it does have added sugars, so keep that in mind if you're watching your sugar intake. ### Is it high in sugar? The graham cracker crumb has about 7 grams of added sugars per serving, which is moderate but not exactly low. If you’re comparing it to a candy bar, it’s definitely less sugary, but if you're trying to cut back on sugar overall, you might want to use this sparingly in your recipes. ### What are healthier alternatives? If you're looking for healthier alternatives, consider using almond flour or oat flour for a more nutrient-dense base in your recipes. You could also try making your own graham cracker crumbs from whole ingredients, which lets you control the sugar and fat content. It might take a bit more time, but it could pack a nutritional punch! ### Can kids eat it? Absolutely! The Kinnikinnick graham cracker crumb can be a fun treat for kids, especially when used in recipes like pie crusts or sprinkled on yogurt. Just keep an eye on portion sizes since it does contain added sugars, and as with any treat, balance is key! ### Is it good for weight loss? While the Kinnikinnick graham cracker crumb isn’t a weight-loss miracle, it can fit into a balanced diet if used wisely. It’s not high in calories per serving, but it’s also not a nutrient-dense option, so if you’re trying to lose weight, it’s best to enjoy it in moderation and pair it with healthier ingredients. ### Is it ultra-processed? The Kinnikinnick graham cracker crumb is considered processed, but it’s not quite in the 'ultra-processed' category like some snack foods loaded with preservatives and fillers. It contains a variety of ingredients, which means it's more than just whole foods, but it's a step above the highly artificial snacks you might find on the shelf. Just remember, everything in moderation! ## Related products - [Hunts Snack Pack Gels 4 Pack, Strawberry & Orange](https://supermarketpuzzle.com/product/snack-pack-hunts-gels-4-pack-strawberry-orange-13-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/snack-pack-hunts-gels-4-pack-strawberry-orange-13-oz - [Bob's Red Mill Organic Golden Flaxseed Meal](https://supermarketpuzzle.com/product/bobs-red-mill-organic-golden-flaxseed-meal-16-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-organic-golden-flaxseed-meal-16-oz - [Janes Krazy Seasoning, Original Mixed-Up Salt](https://supermarketpuzzle.com/product/janes-krazy-mixed-up-seasonings-janes-krazy-seasoning-original-mixed-up-salt-4-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/janes-krazy-mixed-up-seasonings-janes-krazy-seasoning-original-mixed-up-salt-4-oz - [Cinnadust Cinnamon Toast Crunch](https://supermarketpuzzle.com/product/cinnamon-toast-crunch-cinnadust-350-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cinnamon-toast-crunch-cinnadust-350-oz - [Chef Paul Prudhomme's Magic Seasoning Blends, Poultry Magic](https://supermarketpuzzle.com/product/chef-paul-prudhommes-magic-seasoning-blends-poultry-magic-2-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/chef-paul-prudhommes-magic-seasoning-blends-poultry-magic-2-oz - [McCormick Grill Mates Brown Sugar Bourbon](https://supermarketpuzzle.com/product/mccormick-mccormick-grill-mates-brown-sugar-bourbon-3-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mccormick-mccormick-grill-mates-brown-sugar-bourbon-3-oz - [McCormick Curry Powder](https://supermarketpuzzle.com/product/mccormick-mccormick-curry-powder-175-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mccormick-mccormick-curry-powder-175-oz - [Simple Mills Almond Flour Pancake and Waffle Mix](https://supermarketpuzzle.com/product/simple-mills-almond-flour-pancake-and-waffle-mix-1070-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/simple-mills-almond-flour-pancake-and-waffle-mix-1070-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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