Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

King's Hawaiian Sweet Rolls, Original, 4 count
Bakery
📊 NOVA 4✨ Seed Oil Free

King's Hawaiian Sweet Rolls, Original, 4 count

King's Hawaiian
4 oz
Available at Foodtown
90
Calories
2g
Protein
5g
Sugars
75mg
Sodium
1g
Fiber
63
Ingredients

What You Should Know

King's Hawaiian Original Sweet Rolls are the little, pillowy slider breads that live on the packaged-bread shelf rather than the in-store bakery — you’ll find them in the bread/rolls aisle near hamburger and hot dog buns, packaged slider rolls, and other shelf-stable dinner rolls. Sold in a small 4-count pack, these golden, soft rolls are marketed as kid- and party-friendly, positioned for family dinners, backyard barbecues, and casual entertaining. The brand leans on a warm, nostalgic Hawaiian identity and a heritage recipe vibe, appealing to families and hosts who want an indulgent, crowd-pleasing side without a lot of fuss. Label copy highlights approachable health halos — “no high fructose corn syrup,” “no artificial dyes,” and “0g trans fat” — but the package doesn’t claim organic status; it reads as a mainstream, convenience-focused product aimed at comfort and ease. Sensory notes: each roll is slightly sweet with a buttery aroma, a soft, fluffy crumb and a shiny, tender crust that yields easily to thumbs for slider assembly or toasters for a quick heat-up ritual. People commonly warm them briefly, split and butter them, or use them as slider buns for casual gatherings and weeknight dinners. From a processing standpoint, this is a manufactured bread product made from enriched white flour with added sugars, fats, and a suite of dough conditioners and emulsifiers to ensure uniform texture and shelf stability. It’s part of American pantry culture as an easy, slightly sweet roll that elevates simple meals into comfort-forward occasions.

Nutrition Facts

Serving Size: 1
Servings per Container: 4
Calories90
% Daily Value*
Total Fat2g3%
Saturated Fat1g5%
Cholesterol15mg5%
Sodium75mg3%
Total Carbohydrate14g5%
Dietary Fiber1g4%
Total Sugars5g
Added Sugars5g10%
Protein2g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

Enriched, Flour, (Wheat, Flour,, Malted, Barley, Flour,, Niacin,, Reduced, Iron,, Thiamine, Mononitrate,, Riboflavin,, Folic, Acid),, Water,, Sugar,, Butter, (Pasteurized, Cream,, Salt),, Eggs,, Contains, 2%, or, Less, of, the, Following:, Sodium, Silicoaluminate,, Potato, Flour,, Yeast,, Sorbitan, Monostearate,, Ascorbic, Acid,, Whey,, Corn, Flour,, Monocalcium, Phosphate,, Soy, Flour,, Nonfat, Milk,, Salt,, Wheat, Gluten,, DATEM,, Calcium, Silicate,, Sodium, Stearoyl, Lactylate,, Calcium, Sulfate,, Ammonium, Sulfate,, Wheat, Starch,, Enzymes..

Flagged Ingredients:

  • Sorbitan Monostearate - Processed emulsifier
  • DATEM - Processed emulsifier
  • Sodium Stearoyl Lactylate - Processed emulsifier
No Emulsifier

Dietary Labels

This product is not vegan, is not gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Contains refined/enriched flour, added sugars and fats, and multiple industrial additives/emulsifiers and dough conditioners, characteristic of ultra-processed foods. The formulation and packaging aim for convenience, shelf stability, and uniform sensory properties rather than minimal processing.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about King's Hawaiian Sweet Rolls, Original, 4 count

Well, that depends on your definition of healthy! These rolls are not exactly a superfood, but they can fit into a balanced diet. They do contain added sugars and are low in fiber and protein, so think of them as a treat rather than a staple.

Perfect For

weekend-brunch
game-day-prep
holiday-baking

Vibe:

nostalgicindulgentcomfortingconvenient
$NaN
per package