# Icelandic Provisions Skyr, Blueberry Bilberry > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Icelandic Provisions - **Retailer listed:** Foodtown - **Category:** Dairy - **Size:** 5.30 oz - **Human page:** https://supermarketpuzzle.com/product/icelandic-provisions-skyr-blueberry-bilberry-530-oz - **Slug:** `icelandic-provisions-skyr-blueberry-bilberry-530-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains added cane sugar, stabilizers (locust bean gum, pectin), natural flavors and fruit concentrate alongside cultured milk; these industrial additives and flavoring agents align with ultra-processed (NOVA 4) classification. ## Review Icelandic Provisions Skyr Blueberry Bilberry is a small, premium refrigerated dairy cup you’d find in the yogurt aisle, shelved with Greek yogurts and other high-protein cultured dairy products near grab-and-go breakfast items. Packaged in a 5.3 oz plastic cup with a foil lid (label copy asks consumers to recycle paper and plastic separately), it trades mainstream sweetness for a Nordic story: ‘traditional Icelandic Skyr’ made with heirloom skyr cultures and marketed as protein-packed and probiotic-rich. The brand leans into authenticity and craftsmanship — Icelandic heritage, farmer partnerships, and a heritage starter culture — positioning it toward health-conscious shoppers, young professionals and parents who want protein and live cultures without a heavy sugar load. Label claims like “15 g protein,” “rich in culture, not sugar,” “contains probiotics,” and “no rBGH” create a health-halo and natural-image despite the presence of added cane sugar and stabilizers. Sensory experience is thick, dense and spoonable — more custard-like than drinkable yogurt — with a tangy dairy backbone and bursts of blueberry/bilberry sweetness and slight chew from fruit pieces; stabilizers yield a consistently creamy mouthfeel. Rituals include a morning breakfast with granola, a post-workout protein bite, or a layered parfait for brunch. Processing-wise, it’s cultured milk with added sugar, fruit concentrates and texturizers; it retains traditional fermentation character but includes modern ingredients to standardize texture and flavor. In American grocery culture it sits as a premium, slightly “better-for-you” yogurt alternative that blends ancestral storytelling with convenience and consistent supermarket shelf-appeal. ## Diet flags - Vegetarian - Gluten-free ## Nutrition - **Serving size:** 1.0 - **Servings per container:** 1 - **Calories:** 130 - **Total fat:** 2g (3% DV) - **Saturated fat:** 1g (5% DV) - **Cholesterol:** 20mg (7% DV) - **Sodium:** 65mg (3% DV) - **Total carbs:** 15g (5% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 11g - **Protein:** 15g ## Ingredients Skyr (Pasteurized Low-Fat Milk, Live and Active Cultures), Blueberries, Cane Sugar, Bilberries, Pectin, Natural Flavors, Locust Bean Gum, Fruit Juice Concentrate (for Color). Live and Active Cultures: Heirloom Skyr Cultures (Streptococcus Thermophilus Islandicus), Lactobacillus Bulgaricus, Bifidobacterium. ## Context tags - **Occasions:** post-workout, weekend-brunch, meal-prep-sunday - **Vibes:** wholesome, practical, nostalgic ## FAQ ### Is the Blueberry Bilberry Skyr healthy? The Blueberry Bilberry Skyr packs a punch with 15 grams of protein per serving, making it a solid choice for a snack or breakfast that keeps you feeling full. It’s relatively low in calories and contains no added sugars, which is a plus! However, 'healthy' can vary based on your dietary needs—if you’re looking for a high-fiber option, this one might not hit the mark. ### Is the Blueberry Bilberry Skyr vegan? Nope, this Skyr is made from pasteurized low-fat milk, so it’s definitely not vegan. If you’re after a plant-based option, you might want to explore some of the newer dairy alternatives that offer similar creamy textures without the animal products. ### Is the Blueberry Bilberry Skyr gluten-free? Yes! The Blueberry Bilberry Skyr is gluten-free, making it a safe bet for those with gluten sensitivities or celiac disease. You can enjoy this tasty treat without worrying about any sneaky gluten hiding in the ingredients. ### Does the Blueberry Bilberry Skyr contain seed oils? Nope, you won't find any seed oils in this Skyr. It's always good to check for those since some processed foods can sneak them in, but here, it’s all about the creamy goodness of dairy and natural flavors. ### Does the Blueberry Bilberry Skyr contain artificial sweeteners? Not at all! This Skyr is sweetened naturally with cane sugar and has no artificial sweeteners lurking in the ingredient list. That means you get the real deal without any chemical aftertaste. ### Is the Blueberry Bilberry Skyr high in sugar? While it contains 11 grams of total sugars, which isn’t negligible, it’s not considered high sugar compared to many other yogurts or snacks out there. Plus, most of that sweetness comes from the blueberries and cane sugar, not from any hidden sources. ### What are healthier alternatives to the Blueberry Bilberry Skyr? If you're looking for alternatives, consider plain Greek yogurt or unsweetened plant-based yogurts that offer similar protein levels but with added fiber. You can always mix in your own fresh fruit or a drizzle of honey to customize the sweetness to your taste! ### Can kids eat the Blueberry Bilberry Skyr? Absolutely! This Skyr is a great snack for kids, providing a good source of protein and calcium. Just keep an eye on portion sizes, especially if they’re sensitive to sugar intake. ### Is the Blueberry Bilberry Skyr good for weight loss? With its high protein content and relatively low calorie count, the Blueberry Bilberry Skyr could be a helpful addition to a weight loss plan. It keeps you satisfied and can be a healthier alternative to higher-calorie snacks. Just remember, balance is key! ### Is the Blueberry Bilberry Skyr ultra-processed? This Skyr is certainly processed, but it’s not ultra-processed in the sense of containing a long list of additives or preservatives. While it does contain pectin and natural flavors, the focus is on quality dairy and fruit, keeping it on the lighter side of the processed spectrum. ## Related products - [International Delight Coffee Creamer, Caramel Macchiato](https://supermarketpuzzle.com/product/international-delight-coffee-creamer-caramel-macchiato-32-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/international-delight-coffee-creamer-caramel-macchiato-32-oz - [Health-Ade Kombucha Organic Passionfruit Tangerine](https://supermarketpuzzle.com/product/health-ade-kombucha-organic-passionfruit-tangerine-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/health-ade-kombucha-organic-passionfruit-tangerine-16-oz - [Cabot Cheese, Aged Cheddar, Extra Sharp](https://supermarketpuzzle.com/product/cabot-creamery-cheese-aged-cheddar-extra-sharp-8-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cabot-creamery-cheese-aged-cheddar-extra-sharp-8-oz - [Oscar Mayer Bacon, Lower Sodium, Naturally Hardwood Smoked](https://supermarketpuzzle.com/product/oscar-mayer-bacon-lower-sodium-naturally-hardwood-smoked-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/oscar-mayer-bacon-lower-sodium-naturally-hardwood-smoked-16-oz - [Simply Lemonade](https://supermarketpuzzle.com/product/simply-lemonade-52-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/simply-lemonade-52-oz - [Fage Yogurt, Greek, Strained 5.3 oz](https://supermarketpuzzle.com/product/fage-yogurt-greek-strained-53-oz-530-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/fage-yogurt-greek-strained-53-oz-530-oz - [Dannon Fruit on the Bottom Peach Low Fat Yogurt, Gluten Free Snacks with Real Peach Pieces, Good Source of Calcium and Vitamin D, 5.3 OZ Yogurt Container](https://supermarketpuzzle.com/product/dannon-fruit-on-the-bottom-peach-low-fat-yogurt-gluten-free-snacks-with-real-peach-pieces-good-source-of-calcium-and-vitamin-d-53-oz-yogurt-container-530-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/dannon-fruit-on-the-bottom-peach-low-fat-yogurt-gluten-free-snacks-with-real-peach-pieces-good-source-of-calcium-and-vitamin-d-53-oz-yogurt-container-530-oz - [Cabot Cheese, Monterey Jack Bar](https://supermarketpuzzle.com/product/cabot-creamery-cheese-monterey-jack-bar-8-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cabot-creamery-cheese-monterey-jack-bar-8-oz ## For agents Prefer this markdown sheet over scraping the HTML page. Full API access and search: https://supermarketpuzzle.com/skill.md