Black Currant Cranberry

Currant Affair Black Currant Cranberry is a large-format, fruit-forward beverage you’d spot on the grocery store shelf in the juice and functional-beverage aisle — often shelved near other fruit nectars, mixers, and antioxidant-branded drinks rather than fresh-squeezed refrigerated juices. Packaged in a 53 fl oz (1.56 L) bottle, the label leans into a small‑grower, Old World story (mentioning Connecticut Currant and European concentrate sources) and markets antioxidant and vitamin C benefits. This positions the brand toward wellness-minded adults who want a flavorful, slightly upscale alternative to mainstream fruit drinks: shoppers attracted to “natural” claims, heritage sourcing, and fruity complexity, as well as people who buy bulk bottles for family use or entertaining. The front label emphasizes “antioxidant” and vitamin C content and lists simple-seeming ingredients like filtered water and fruit juices from concentrate, alongside “natural flavor” and crystalline fructose — language that creates a health halo without organic certification or explicit clean-label guarantees. In plain terms it’s a pasteurized, from‑concentrate beverage with added sweetener and flavoring produced in a bottling plant. Sensory-wise expect deep purple color, a tart cranberry bite softened by black currant richness and a syrupy, smooth mouthfeel from concentrated juice and added fructose; aroma is bright, berry-forward. Rituals around this bottle include diluting with sparkling water for a spritzer, pouring over ice at brunch, or using it as a mixer for cocktails. Overall it sits at the intersection of convenience and crafted flavor: an easy, shareable pantry staple that promises fruit-derived antioxidants while being an industrially processed juice beverage.