Xochitl Premium Blue Corn Chips

Xochitl Premium Blue Corn Chips arrive in a 12-oz retail bag that reads like a specialty snack: short ingredient list, organic callouts, and a name that signals craft and heritage. On the shelf you’ll most often find them in the chips & crackers aisle, adjacent to salsas, tortilla chips, and a refrigerated guacamole display; in many stores they live near the natural/organic snack section or on an endcap with other heritage corn products. These chips suit casual entertaining and everyday snacking—think game-day spreads, movie-night dips, or a picnic where you want something a bit more “authentic” than mainstream tortilla chips. The brand projects a premium, culturally rooted image: marketed toward adults who value artisan or heritage foods, shoppers seeking organic options, and consumers drawn to Latin American culinary cues without cartoon kid-branding. Packaging emphasizes “Premium” and organic ingredients, creating a health-halo effect (short list, recognizable words) rather than explicit diet claims; there are no kid-oriented mascots or bright child-targeted graphics. Processing is straightforward: corn, oil, water, lime, and sea salt—ingredients you can pronounce—yet the chips are factory-made and fried, not raw, so they sit in the processed-food middle ground. Sensory notes: a nutty, earthy blue-corn flavor with a clean lime tang and a crisp, light snap that belies a sturdy crunch for scooping; sea salt provides a bright finish. Rituals around the bag include breaking open on casual gatherings, pairing with chunky salsa or guacamole, or using as a crunchy salad topper. Nutrition highlights include ~140 calories and 70 mg sodium per serving, with sugars not specified on the provided data.