# Toufayan Bakeries Flat Bread, Wheat

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** Toufayan
- **Retailer listed:** Foodtown
- **Category:** Bakery
- **Size:** 14 oz
- **Human page:** https://supermarketpuzzle.com/product/toufayan-bakeries-flat-bread-wheat-14-oz
- **Slug:** `toufayan-bakeries-flat-bread-wheat-14-oz`

## NOVA classification

**NOVA 4** - Ultra-processed foods

Contains industrial ingredients and formulations such as isolated soy protein, maltodextrin, emulsifiers, high fructose corn syrup/sugar, and preservatives (calcium propionate), indicating an ultraprocessed food product.

## Review

Toufayan Bakeries Flat Bread, Wheat is a shelf-stable Mediterranean-style flatbread you’d find in the bread aisle near pitas, wraps, sandwich thins and other soft flatbreads rather than in the refrigerated deli case. It reads like a family-bakery story — “since 1926” and “stone ground whole wheat” front and center — positioning itself toward shoppers seeking convenient, slightly more wholesome sandwich and wrap options with a Mediterranean vibe. Typical occasions include quick weekday lunches, picnic or game-day spreads, and meal-prep Sundays when shoppers want an easy vehicle for fillings. The label leans on health-forward cues (whole wheat, stone ground) and family heritage rather than organic or non-GMO certifications; there are no organic seals and no child-targeted cartooning. In plain processing context, it’s a bakery product made from whole-grain flour but also contains added dough conditioners, emulsifiers, isolated proteins, sweeteners, and a preservative to keep shelf life stable. Sensory notes: each round is soft, pliable and slightly chewy with a mild wheaty aroma and a light crumb; it warms quickly on a skillet or in a microwave and folds neatly for wraps. Packaged in a clear plastic bakery bag with a simple brand label, usage rituals include toasting for crisp edges, filling with roasted vegetables and hummus for lunch, or wrapping deli meats for on-the-go meals. In American grocery culture it occupies the practical intersection of convenience and perceived wholesomeness — familiar, family-friendly, and marketed to people who want quick, flexible bread for sandwiches and wraps.

## Diet flags

- Vegetarian
- Dairy-free

## Nutrition

- **Serving size:** 1.0
- **Servings per container:** 5
- **Calories:** 260
- **Total fat:** 9g (12% DV)
- **Saturated fat:** 1.5g (8% DV)
- **Sodium:** 380mg (17% DV)
- **Total carbs:** 37g (13% DV)
- **Dietary fiber:** 3g (11% DV)
- **Total sugars:** 1g
- **Protein:** 9g

## Ingredients

Stone Ground Whole Wheat Flour Bleached and Enriched [Contains Enzyme, Niacin, Reduced Iron, Thiamine Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), Folic Acid], Water, Vegetable Oil (Soybean and/or Cottonseed), Yeast, Soy Flour Blend (Soy Flour, Isolated Soy Protein, Maltodextrin, Natural Flavors, Dough Conditioner (Mono and Diglycerides, Sodium Stearoyl Lactylate, Guar Gum, L Cysteine, Enzyme, Cultured Wheat Sponge), Sugar and/or High Fructose Corn Syrup, Wheat Gluten, Salt, Baking Powder (Sodium Bicarbonate, Monocalcium Phosphate, Sodium Acid Pyrophosphate), Calcium Propionate (Added to Retard Spoilage).

## Flagged ingredients

- **Soybean** (seed-oil): Seed oil high in omega-6 fatty acids
- **Cottonseed** (seed-oil): Seed oil high in omega-6 fatty acids
- **Mono and Diglycerides** (emulsifier): Processed emulsifier
- **Calcium Propionate** (preservative): Synthetic preservative

## Context tags

- **Occasions:** weekend-brunch, game-day-prep, meal-prep-sunday
- **Vibes:** convenient, wholesome, practical

## FAQ

### Is the Toufayan flatbread healthy?

The healthiness of the Toufayan flatbread really depends on what you're comparing it to and your dietary goals. With 9 grams of protein and only 1 gram of sugar per serving, it can be a decent option for a filling snack or meal base. Just remember, it's not organic or gluten-free, so if you have specific dietary restrictions, you might want to look for other options.

### Is the Toufayan flatbread vegan?

Nope, the Toufayan flatbread isn't vegan. It contains ingredients like soy flour and dough conditioners that could be derived from animal sources, so if you're strictly avoiding animal products, you might want to skip this one.

### Is the Toufayan flatbread gluten-free?

Unfortunately, the Toufayan flatbread is not gluten-free. It’s made with stone-ground whole wheat flour, so anyone with celiac disease or a gluten intolerance will need to look for gluten-free alternatives.

### Does the Toufayan flatbread contain seed oils?

Yes, it does contain seed oils, specifically soybean and/or cottonseed oil. While some folks prefer to avoid seed oils due to their omega-6 fatty acid content, they’re commonly used in many processed foods for their stability and cost-effectiveness. It's all about balance — if you enjoy this flatbread, just keep an eye on your overall fat sources throughout the day.

### Does the Toufayan flatbread have artificial sweeteners?

Nope, you won’t find any artificial sweeteners in the Toufayan flatbread. It does have a small amount of sugar and high fructose corn syrup, which is often used to enhance flavor, but nothing that’s artificially concocted here!

### Is the Toufayan flatbread high in sugar?

Not at all! The flatbread has only 1 gram of sugar per serving, so it’s a low-sugar option. If you're watching your sugar intake, this flatbread can fit nicely into your diet without sending your blood sugar on a rollercoaster ride.

### What are healthier alternatives to the Toufayan flatbread?

If you're looking for healthier alternatives, consider whole grain or sprouted grain wraps, which can offer more fiber and nutrients. You might also explore cauliflower or chickpea-based wraps if you want something gluten-free or lower in carbs. It all depends on your dietary preferences!

### Can kids eat the Toufayan flatbread?

Absolutely! The Toufayan flatbread can be a fun and versatile option for kids. You can use it for wraps, pizzas, or even as a base for snacks. Just keep an eye on portion sizes, especially since it's not gluten-free.

### Is the Toufayan flatbread good for weight loss?

It can be part of a weight loss plan, especially since it packs in 9 grams of protein to help keep you full. However, as with any food, moderation is key. Pair it with lots of veggies and lean proteins for a balanced meal that supports your weight loss goals.

### Is the Toufayan flatbread ultra-processed?

While it’s not the most minimally processed option out there, the Toufayan flatbread does have a few ingredients that classify it as processed. The presence of dough conditioners and preservatives means it’s not quite in the realm of whole foods, but hey, sometimes a little convenience is just what we need, right?

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