Rutherford Meyer Plum Fruit Paste

Rutherford & Meyer Plum Fruit Paste is a small-format, specialty accompaniment often found in the grocery store’s cheese and charcuterie aisle or in the imported foods and gourmet pantry section, shelved near quince paste, chutneys, and crackers. Shoppers reach for it when assembling a cheese board for dinner parties, weekend brunches, wine nights, or holiday entertaining — it’s pitched as the sweet, refined counterpoint to aged cheddar and gouda. The brand positioning leans into artisanal, New Zealand provenance and a premium grazing-table lifestyle: packaging and copy emphasize "all natural," gluten free, and nut- and egg-free production to appeal to ingredient-conscious, adult foodies and specialty shoppers seeking imported or gourmet items. Label characteristics include a small ingredient list on the front/back, modest health-halo cues like "all natural" and "gluten free," but no organic certification. In plain processing context, this is a fruit-origin product that has been cooked and blended with added sugars and stabilizing agents to create a shelf-stable paste. Sensory details: the paste is dense, sliceable or spoonable with a smooth, slightly tacky texture and a concentrated sweet-tart plum flavor; aroma is ripe and jammy; color is deep rose to mahogany. Typical packaging is a compact block or tub wrapped or boxed for deli shelving, and the ritual use is simple — thin slices or small cubes on a cheese board, spread on crackers, or paired with a crisp white wine. Its story in American grocery culture is as a small luxury that elevates casual entertaining into something more curated and convivial.