# Rutherford Meyer Plum Fruit Paste > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Rutherford & Meyer - **Retailer listed:** Foodtown - **Category:** Deli - **Size:** 4.20 oz - **Human page:** https://supermarketpuzzle.com/product/rutherford-meyer-plum-fruit-paste-420-oz - **Slug:** `rutherford-meyer-plum-fruit-paste-420-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains multiple refined sugars (sugar, glucose, dextrose) and technological additives (acidity regulators, sodium citrate, natural flavor) typical of industrial formulations, so it falls into the ultra-processed category. ## Review Rutherford & Meyer Plum Fruit Paste is a small-format, specialty accompaniment often found in the grocery store’s cheese and charcuterie aisle or in the imported foods and gourmet pantry section, shelved near quince paste, chutneys, and crackers. Shoppers reach for it when assembling a cheese board for dinner parties, weekend brunches, wine nights, or holiday entertaining — it’s pitched as the sweet, refined counterpoint to aged cheddar and gouda. The brand positioning leans into artisanal, New Zealand provenance and a premium grazing-table lifestyle: packaging and copy emphasize "all natural," gluten free, and nut- and egg-free production to appeal to ingredient-conscious, adult foodies and specialty shoppers seeking imported or gourmet items. Label characteristics include a small ingredient list on the front/back, modest health-halo cues like "all natural" and "gluten free," but no organic certification. In plain processing context, this is a fruit-origin product that has been cooked and blended with added sugars and stabilizing agents to create a shelf-stable paste. Sensory details: the paste is dense, sliceable or spoonable with a smooth, slightly tacky texture and a concentrated sweet-tart plum flavor; aroma is ripe and jammy; color is deep rose to mahogany. Typical packaging is a compact block or tub wrapped or boxed for deli shelving, and the ritual use is simple — thin slices or small cubes on a cheese board, spread on crackers, or paired with a crisp white wine. Its story in American grocery culture is as a small luxury that elevates casual entertaining into something more curated and convivial. ## Diet flags - Vegan - Vegetarian - Gluten-free - Dairy-free ## Nutrition - **Serving size:** 0 onz - **Servings per container:** 20 - **Calories:** 20 - **Total fat:** 0g (0% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 0mg (0% DV) - **Total carbs:** 5g (2% DV) - **Total sugars:** 3g - **Protein:** 0g ## Ingredients Plum Pulp, Sugar, Glucose, Dextrose, Gelling Agent (Fruit Pectin), Acidity Regulators (Citric Acid, Tartaric Acid, Sodium Citrate), Natural Flavor. ## Context tags - **Occasions:** weekend-brunch, game-day-prep, holiday-baking - **Vibes:** indulgent, luxurious, wholesome ## FAQ ### Is the Plum Fruit Paste healthy? The Plum Fruit Paste can actually be considered a pretty healthy choice, especially if you're looking for a fruit spread that’s low in sugar—just 3 grams per serving! It's a nice alternative to overly sugary jams, providing a fruity kick without the guilt. Just remember, 'healthy' can be subjective; it depends on your overall diet and what you're comparing it to. ### Is the Plum Fruit Paste vegan? Yes, the Plum Fruit Paste is completely vegan! It doesn't contain any animal products, so you can spread it on your toast or add it to your favorite dishes without worrying about it clashing with your plant-based lifestyle. ### Is it gluten-free? Absolutely! The Plum Fruit Paste is gluten-free, making it a great option for anyone with gluten sensitivities or celiac disease. You can enjoy it on your gluten-free bread or in recipes without a second thought. ### Does it contain seed oils? Nope, the Plum Fruit Paste does not contain any seed oils. This means you can enjoy it without worrying about those oils often found in processed foods that some people prefer to avoid for various reasons. ### Does it contain artificial sweeteners? Not at all! The Plum Fruit Paste is free from artificial sweeteners, relying on the natural sweetness of the fruit itself. So you can spread it on your pancakes or mix it into yogurt without the weird aftertaste that can come from those synthetic sweeteners. ### Is it high in sugar? Not really! With only 3 grams of total sugars per serving, the Plum Fruit Paste is quite low in sugar compared to many other fruit spreads out there. It's a great option if you're trying to cut down on sugar while still enjoying a sweet treat. ### What are healthier alternatives? If you’re looking for healthier alternatives to the Plum Fruit Paste, consider fresh fruit or homemade fruit spreads where you control the ingredients and sweetness. However, if convenience is key, this paste is a solid choice compared to many mass-produced jams that can be loaded with added sugars and preservatives. ### Can kids eat it? Definitely! The Plum Fruit Paste is kid-friendly and makes a delightful addition to snacks or breakfast. It's a great way to introduce them to the taste of fruit without overwhelming them with sugar, plus it’s fun to spread on toast or mix into yogurt. ### Is it good for weight loss? The Plum Fruit Paste can fit into a weight-loss plan, especially since it’s low in calories and sugar. Just keep portion sizes in mind, as even low-calorie foods can add up. It can satisfy your sweet tooth without derailing your goals. ### Is it ultra-processed? The Plum Fruit Paste is actually considered minimally processed. It contains simple ingredients like plum pulp and natural gelling agents, which means it’s much closer to the whole fruit experience than highly processed spreads packed with preservatives and artificial ingredients. ## Related products - [Solera Rosey Goat Cheese](https://supermarketpuzzle.com/product/solera-rosey-goat-cheese-6-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/solera-rosey-goat-cheese-6-oz - [Delallo Roasted Pepper Bruschetta](https://supermarketpuzzle.com/product/delallo-roasted-pepper-bruschetta-705-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/delallo-roasted-pepper-bruschetta-705-oz - [Cedars Mediterranean Cucina Fresh Bruschetta](https://supermarketpuzzle.com/product/cucina-cedars-mediterranean-fresh-bruschetta-16-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cucina-cedars-mediterranean-fresh-bruschetta-16-oz - [Garcia Baquero Viva Espana Wedge Pre-Sliced](https://supermarketpuzzle.com/product/garcia-baquero-viva-espana-wedge-pre-sliced-529-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/garcia-baquero-viva-espana-wedge-pre-sliced-529-oz - [Boar's Head Genoa Salame, Tradizionale](https://supermarketpuzzle.com/product/boars-head-genoa-salame-tradizionale-9-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/boars-head-genoa-salame-tradizionale-9-oz - [Boar's Head Chipotle Gourmaise](https://supermarketpuzzle.com/product/boars-head-chipotle-gourmaise-850-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/boars-head-chipotle-gourmaise-850-oz - [Van Holten'S Hearty Garlic Dill Pickle In A Pouch](https://supermarketpuzzle.com/product/van-holtens-hearty-garlic-dill-pickle-in-a-pouch-1-ct) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/van-holtens-hearty-garlic-dill-pickle-in-a-pouch-1-ct - [Boar's Head Cheese, Horseradish Cheddar](https://supermarketpuzzle.com/product/boars-head-cheese-horseradish-cheddar-8-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/boars-head-cheese-horseradish-cheddar-8-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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