Litehouse Dressing, Coleslaw

Litehouse Dressing, Coleslaw (13 fl oz) is the kind of refrigerated condiment you’ll find lined up on the salad dressing and mayo aisle — usually in the chilled produce-adjacent refrigerated island alongside other ready-to-use dressings, jarred coleslaw mixes and potato salad kits. It reads like a convenience product for backyard cookouts and weeknight dinners: a creamy, slightly tangy, pourable dressing packaged in a squeezable plastic bottle designed to be shaken and drizzled. The texture is smooth and moderately thick, stabilized with modified corn starch, xanthan and guar gums so it clings to shredded cabbage without being gummy. Sensory cues evoke classic deli coleslaw — sweet apple-cider tang, mellow mustard notes, and a soft richness from egg yolk and canola oil. Rituals include shaking the bottle, tossing with a bagged slaw mix, or spooning onto picnic sandwiches and barbecue plates. Brand positioning leans toward “better-for-you convenience.” Litehouse emphasizes real ingredients and small-batch care on-pack (“No artificial colors, flavors or preservatives,” “Real ingredients,” “Gluten free,” “100% employee owned”), appealing to shoppers who want familiar comfort foods with cleaner labels. It’s not certified organic and doesn’t claim non-GMO, but it markets away from big-sugar or HFCS products. Typical buyers are time-pressed families and entertaining hosts who value taste and approachable natural language over strict organic credentials. In processing terms it’s a commercially formulated dressing: made from basic culinary ingredients plus stabilizers and texturizers to ensure shelf and pourability. Use it for backyard barbecues, potlucks, deli-style sandwiches or as a quick salad topper when convenience and classic flavor are the priority.