McCormick Grill Mates Seasoning, Brazillian Steakhouse

McCormick Grill Mates Brazilian Steakhouse seasoning sits in the spice and condiment aisle, often near other Grill Mates rubs, barbecue sauces, marinades and bottled pepper grinders. Its bright label and familiar brand name make it a go-to pick on a trip through the seasoning wall or when shoppers pass the seasonal grilling display in summer. The jar-sized 2.12 oz plastic bottle with a shaker or flip-top lid invites an easy, one-handed sprinkle over steaks, pork chops or shrimp, and you’ll often find it stocked alongside kosher salts, peppercorn blends and other ethnic-inspired rubs. Shoppers choose it for weekend backyard barbecues, summer cookouts, and quick weeknight dinners when they want a bold, South American–inspired flavor without building a complex rub from scratch. Brand positioning leans on approachable authenticity: Grill Mates markets a churrascaria-style taste to home grillers who want steakhouse flavors, packaging the product as part of an Americana grilling ritual rather than an artisanal or organic niche. Label cues — phrases like “South-American inspired” and the use of “sea salt” — create a mild natural-health halo, but the product does not carry organic certification or child-targeted branding and is presented as an adult cooking accessory. In plain terms, it’s a manufactured spice blend: dried spices and herbs combined with salt and food acids for shelf stability and consistent flavor. Sensory notes are dry and granular with visible flakes of black pepper, paprika and parsley; aroma-wise it’s peppery, garlicky and slightly tangy. Typical use is a quick shake or rub before grilling, or a sprinkle into marinades to add zesty, savory lift.