Yasso Frozen Greek Yogurt Bars, Cookies & Cream

Yasso Frozen Greek Yogurt Bars, Cookies & Cream (14 fl oz) lives in the supermarket frozen novelties section — the aisle of ice cream bars, frozen yogurt pints and novelty pops — often shelved near better-for-you frozen desserts and single-serve ice cream bars. The boxed package contains individually wrapped bars with a stick, making them easy to grab for a quick treat. This product fits shopping trips where shoppers want a lighter dessert or portable snack: after-dinner treats, movie-night pick-ups, post-workout rewards or a weekend brunch sweet option. Brand positioning leans into a health-forward indulgence: Yasso markets itself as a Greek-yogurt-based frozen bar that feels like ice cream but presents a lower-calorie, protein-friendly image appealing to health-conscious millennials, busy parents, and active consumers seeking a treat that “fits their diet.” Packaging and labels trade on health halos — “Greek yogurt,” calorie counts, and sometimes protein claims — while using phrases like “better-for-you” indulgence; there’s no organic certification and the design is more adult/clean than overtly child-branded. In plain terms, the product is a processed frozen yogurt treat: made from cultured dairy plus added sugars, cookie inclusions, dairy concentrates, stabilizers (guar and locust bean gum), maltodextrin and natural flavors. Sensory notes: cold and creamy with a smooth Greek-yogurt base, sweet sugar hit, and crunchy chocolate cookie pieces providing contrast; texture is denser than water-based popsicles but lighter than premium ice cream. Rituals around it include sneaking a bar after a workout, sharing at casual gatherings, or packing one for a warm afternoon — quick, portable, and comfortingly familiar.