Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

GM Wicked Strawberry Cereal
Cereal & Breakfast
📊 NOVA 4🌾 Gluten-Free🥛 Dairy-Free

GM Wicked Strawberry Cereal

Wicked
10.40 oz
Available at Foodtown
140
Calories
2g
Protein
11g
Sugars
170mg
Sodium
2g
Fiber
62
Ingredients

What You Should Know

Wicked GM Strawberry Cereal is a bright, kid-oriented boxed cereal you’d spot on the mainstream cereal aisle, shelved alongside other sweetened children’s cereals, breakfast bars and pancake mixes — usually near the end caps that catch shoppers’ eyes and close to the milk and toaster pastries. Packaged in a colorful 10.40 oz cardboard box, the product trades on fun and flavor: pink-hued pieces and a promise of strawberry taste, with visible marketing likely aimed at parents shopping for quick, convenient breakfasts and children drawn to bold colors and playful imagery. Occasions for purchase range from busy back-to-school mornings and lazy weekend breakfasts to after-school snacks and road-trip treat stashes. The brand positioning reads as value-forward and indulgent — an impulse-friendly, youth-focused product that leans into nostalgia for classic sweet cereals while signaling modern touches like “whole grain” and vitamin fortification. Label cues often create health halos: whole grain listed first, a panel of added vitamins and minerals, and possibly phrases like “made with real fruit flavor” or “good source of vitamins” despite containing added sugars and artificial dyes; there is no indication of organic certification. Processing context: made from industrially processed corn, sweeteners and flavor systems, it qualifies as a highly processed breakfast option. Sensory details: crunchy, lightly sugary pieces with a pronounced artificial strawberry aroma and bright color from Red 40; texture softens quickly in milk, turning the bowl pink and sweet. Rituals around it are casual — poured into a bowl for quick weekday fuel, used as a colorful topping for yogurt, or eaten straight from the box as a portable snack.

Nutrition Facts

Serving Size: 1 cup
Servings per Container: 8
Calories140
% Daily Value*
Total Fat1.5g2%
Saturated Fat0g0%
Sodium170mg7%
Total Carbohydrate31g11%
Dietary Fiber2g7%
Total Sugars11g
Added Sugars11g22%
Protein2g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

Whole, Grain, Corn,, Sugar,, Corn, Meal,, Corn, Syrup,, Canola, and/or, Sunflower, Oil,, Salt,, Baking, Soda,, Natural, and, Artificial, Flavor,, Red, 40., Vitamins, and, Minerals:, Calcium, Carbonate,, Vitamin, C, (Sodium, Ascorbate),, Iron, and, Zinc, (Mineral, Nutrients),, a, B, Vitamin, (Niacinamide),, Vitamin, B6, (Pyridoxine, Hydrochloride),, Vitamin, B1, (Thiamin, Mononitrate),, Vitamin, A, (Palmitate),, Vitamin, B2, (Riboflavin),, a, B, Vitamin, (Folic, Acid),, Vitamin, B12,, Vitamin, D3..

Flagged Ingredients:

  • Canola Oil - Seed oil high in omega-6 fatty acids
  • Sunflower Oil - Seed oil high in omega-6 fatty acids
  • Natural and Artificial Flavor - Processed emulsifier
  • Red 40 - Artificial coloring
No Seed OilNo EmulsifierNo Additive

Dietary Labels

This product is not vegan, is gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

The ingredient list includes refined grain ingredients, added sugars, corn syrup, industrial oils, artificial color/flavoring and vitamin fortification — characteristic of ultra-processed foods (NOVA group 4). These components and the industrial formulation indicate substantial processing and formulation beyond basic foods.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about GM Wicked Strawberry Cereal

Well, 'healthy' is a bit of a moving target, isn't it? This cereal has some vitamins and minerals, which is a plus, but it also packs in 11 grams of added sugars per serving. If you're looking for a breakfast that keeps you full longer, you might want to pair it with some protein or fresh fruit.

Perfect For

back-to-school
road-trip
weekend-brunch

Vibe:

nostalgicindulgentconvenient
$NaN
per package