# Betty Crocker Wicked Reveal Dough Pop Kit > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Wicked - **Retailer listed:** Foodtown - **Category:** Cooking & Baking - **Size:** 9.20 oz - **Human page:** https://supermarketpuzzle.com/product/wicked-betty-crocker-reveal-dough-pop-kit-920-oz - **Slug:** `wicked-betty-crocker-reveal-dough-pop-kit-920-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The ingredient list is dominated by refined sugars, enriched flour, palm-based vegetable oils, artificial colors and flavors, and emulsifiers, indicating multiple industrial processes and additives associated with ultra-processed foods. ## Review Betty Crocker Wicked Reveal Dough Pop Kit arrives in the baking aisle, shelved with cake mixes, cookie kits, frosting tubs and other boxed baking projects aimed at families and kids. You’ll often spot it near seasonal novelty mixes and single-use party-baking kits rather than with refrigerated dough. Shoppers pick it up for quick party projects, kid-friendly weekend activities, rainy-day crafts that end in snacks, or last-minute holiday baking when convenience matters. Wicked’s branding leans into playful, kid-centric culture: bright graphics, a cheeky name, and the legacy Betty Crocker logo signal ease, fun, and nostalgia for parents who remember similar boxed baking kits. Marketing targets families with young children and impulse purchases at checkout displays during back-to-school season and holidays. The label uses family-friendly cues and “fun” imagery rather than health claims; there are no organic or clean-label certifications, though small nods like “vegetable juice” in the color list may create a minor natural-feeling halo. In plain terms this is a highly processed, ready-mix kit built from refined sugars, enriched flours, palm-based oils and added colors and flavors. Sensory experience is sugary and sweet with a soft, cake-like dough texture that yields a chewy, colorful interior; bright artificial colors and a clinging sweet aroma are part of the ritual. Packaging is a colorful cardboard box with pre-measured pouches and simple directions to assemble and bake or shape—an activity-based consumption ritual that emphasizes speed, predictability and visual surprise more than from-scratch baking skill. It fits squarely into American grocery culture as a convenience play that prioritizes novelty and time-saving over whole-food simplicity. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 0.125 - **Servings per container:** 8 - **Calories:** 150 - **Total fat:** 5g (6% DV) - **Saturated fat:** 4g (20% DV) - **Sodium:** 25mg (1% DV) - **Total carbs:** 25g (9% DV) - **Total sugars:** 17g - **Added sugars:** 17g (34% DV) - **Protein:** 1g ## Ingredients Sugar, Enriched Flour Bleached (Wheat Flour, Niacin, Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Vegetable Oil (Palm Kernel, Palm), Whey. Contains 2% or Less of: Gum Arabic, Corn Starch, Soy Lecithin, Salt, Natural and Artificial Flavor, Color (Vegetable Juice, Yellows 5 & 6, Blue 1, Red 40). ## Flagged ingredients - **Palm Kernel** (seed-oil): Seed oil high in omega-6 fatty acids - **Palm** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier - **Yellow 5** (additive): Artificial coloring - **Yellow 6** (additive): Artificial coloring - **Blue 1** (additive): Artificial coloring - **Red 40** (additive): Artificial coloring ## Context tags - **Occasions:** holiday-baking, movie-night, back-to-school - **Vibes:** nostalgic, indulgent, convenient, playful ## FAQ ### Is the Wicked Reveal Dough Pop Kit healthy? Well, that depends on your definition of healthy! If you're looking for a fun treat to share with friends or family, this kit can definitely fit the bill. However, it’s high in sugar and low in protein and fiber, so it might not be the best choice for a daily snack. ### Is the Wicked Reveal Dough Pop Kit vegan? Nope, this kit isn't vegan. It contains whey, which is a dairy product, so if you’re avoiding animal products, you might want to look for a different option. ### Is the Wicked Reveal Dough Pop Kit gluten-free? Unfortunately, this kit is not gluten-free. It contains enriched bleached wheat flour, so if you have a gluten sensitivity or celiac disease, you’ll want to steer clear of this one. ### Does the Wicked Reveal Dough Pop Kit contain seed oils? Yes, it does contain seed oils—specifically palm kernel and palm oil. While these oils can be controversial due to sustainability concerns, they’re commonly used in processed foods for their texture and shelf stability, so it’s a trade-off you might consider. ### Does the Wicked Reveal Dough Pop Kit contain artificial sweeteners? Nope, there are no artificial sweeteners in this kit! It relies on good old-fashioned sugar for sweetness, which is something many people prefer when indulging in a treat. ### Is the Wicked Reveal Dough Pop Kit high in sugar? Yes, it’s definitely on the high side when it comes to sugar—about 17 grams per serving! If you’re keeping an eye on your sugar intake, this might be something to enjoy in moderation. ### What are some healthier alternatives to the Wicked Reveal Dough Pop Kit? If you're looking for a healthier sweet treat, consider making your own dough pops with whole grain flour and natural sweeteners like honey or maple syrup. You could also try fruit-based snacks or yogurt with fresh fruit for a more nutritious option. ### Can kids eat the Wicked Reveal Dough Pop Kit? Absolutely! Kids will likely love the fun of making and decorating these dough pops. Just keep in mind the sugar content and consider balancing it out with healthier meals throughout the day. ### Is the Wicked Reveal Dough Pop Kit good for weight loss? It’s not exactly a weight-loss friendly option, given its high sugar content and low protein and fiber. If weight loss is your goal, you might want to save this for a special occasion rather than a regular snack. ### Is the Wicked Reveal Dough Pop Kit ultra-processed? Yes, you could categorize this kit as ultra-processed. It contains several ingredients that are not typically found in a home kitchen, like artificial colors and refined sugars, which is common in many convenience foods. Enjoy it as an occasional treat, and balance it out with whole foods when you can! ## Related products - [McCormick Grill Mates Marinades, Zesty Herb](https://supermarketpuzzle.com/product/mccormick-mccormick-grill-mates-marinades-zesty-herb-106-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mccormick-mccormick-grill-mates-marinades-zesty-herb-106-oz - [Morton & Bassett Cumin, 100% Organic, Ground 2 oz](https://supermarketpuzzle.com/product/morton-bassett-cumin-100-organic-ground-2-oz-2-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/morton-bassett-cumin-100-organic-ground-2-oz-2-oz - [Jell-O Chocolate Flavor Zero Sugar Instant Reduced Calorie Pudding & Pie Filling Mix, 1.4 oz Box](https://supermarketpuzzle.com/product/jell-o-chocolate-flavor-zero-sugar-instant-reduced-calorie-pudding-pie-filling-mix-14-oz-box-14-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/jell-o-chocolate-flavor-zero-sugar-instant-reduced-calorie-pudding-pie-filling-mix-14-oz-box-14-oz - [Crock Pot Savory Pot Roast Seasoning Mix](https://supermarketpuzzle.com/product/crockpot-crock-pot-savory-pot-roast-seasoning-mix-150-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/crockpot-crock-pot-savory-pot-roast-seasoning-mix-150-oz - [Simply Organic Vanilla Bean Paste](https://supermarketpuzzle.com/product/simply-organic-vanilla-bean-paste-4-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/simply-organic-vanilla-bean-paste-4-oz - [Spice Classics, Basil Leaves](https://supermarketpuzzle.com/product/spice-classics-classics-basil-leaves-075-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/spice-classics-classics-basil-leaves-075-oz - [Duncan Hines Signature Layer Cake Mix, Spice](https://supermarketpuzzle.com/product/duncan-hines-signature-layer-cake-mix-spice-1525-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/duncan-hines-signature-layer-cake-mix-spice-1525-oz - [Guittard Chocolate Extra Dark Chocolate Chip](https://supermarketpuzzle.com/product/guittard-chocolate-extra-dark-chocolate-chip-1150-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/guittard-chocolate-extra-dark-chocolate-chip-1150-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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