Wholly Guacamole, Minis, Classic, Mild

Wholly Guacamole Minis Classic Mild is a small, refrigerated single-serve guacamole marketed as a grab-and-go, ready-to-eat dip made from hand-scooped Hass avocados with a few simple seasonings. You'd spot it in the refrigerated dips and prepared foods section near salsas, hummus, salsa verde, and packaged cheese trays — sometimes tucked near the pre-cut produce or deli case for convenience. It lives in shopping trips for quick snack runs, game-day prep, weekend brunch spreads, or road-trip coolers as an easy topping or dip. The brand voice is playful and social, leaning into casual, millennial-friendly language and a travel-ready ethos (“Take me with you!”), positioning Wholly as a modern convenience brand for snackers, parents packing lunches, and health-minded consumers who want simple ingredients without sacrificing taste. Label claims create a “natural” health halo: gluten free, Non-GMO Project verified, “No preservatives added,” and references to hand-scooped avocados signal craft and freshness even though it’s factory packaged; it is not labeled organic. In plain terms the product is minimally processed: ripe avocado purée with vinegar, water, jalapeño, salt, and dehydrated aromatics, chilled and portioned into plastic tubs. Sensory notes: a smooth, creamy but slightly chunky texture, bright green color, mild jalapeño warmth, and savory garlic/onion undertones; packaging is small plastic tubs with peel-top lids meant for immediate consumption or short-term freezing. Rituals include scooping with tortilla chips, spreading on toast or sandwiches, or dolloping on tacos, making it a convenience-forward, sensory-rich addition to informal meals and social gatherings.