Whole Fruit All Natural Strawberry Fruit Bars
What You Should Know
Whole Fruit All Natural Strawberry Fruit Bars are the kind of frozen novelty you’ll find stocked in the supermarket freezer aisle alongside popsicles, ice cream bars, and other single-serve frozen treats. Packaged in a colorful box with individually wrapped bars, they sit near family-friendly frozen snacks and often end up on the same shelf as other fruit-based bars and juice pops. These bars fit quick errands, back-to-school snack runs, summer pool days, and the impulse grab for a sweet treat on a weeknight dessert run. The brand positions itself as an everyday, family-oriented alternative to candy—leaning on the “All Natural” phrasing and fruit imagery to appeal to parents seeking seemingly healthier options for kids. Marketing cues skew toward wholesome family life: bright photography of strawberries, simple fonts, and claims about natural ingredients rather than indulgent luxury. The label often carries a light health halo—“all natural,” visible fruit pieces, and vegetable-based colors (beet, turmeric)—but typically no organic certification and an ingredient list that includes added sugar and stabilizers. In plain terms, these are processed frozen fruit bars made from fruit puree, added sugars, and a few food-grade additives to preserve texture and color. Sensory-wise, expect a soft, icy chew with bursts of sweet-tart strawberry flavor, a slightly syrupy finish from the added sugar, and a smooth, scoopable bite rather than the icy flake of a simple juice pop. The ritual is quick and communal: kids unwrapping bars after school, parents tucking one into a lunchbox, or a cooling treat after outdoor play.
Nutrition Facts
Ingredients
Water,, Strawberries, (Strawberries,, Sugar),, Sugar,, Natural, Flavor,, Beet, Juice, Concentrate, (Color),, Citric, Acid,, Guar, Gum,, Turmeric, (Color)..
Flagged Ingredients:
- •Beet Juice Concentrate - Artificial coloring
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
Although based on fruit, the product contains added sugars, natural flavors, and additives (guar gum, color concentrates), characteristic of industrial formulations, placing it in the ultra-processed category.
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Common Questions about Whole Fruit All Natural Strawberry Fruit Bars
It depends on your definition of healthy! These fruit bars are made with real strawberries and have no artificial preservatives or dyes, which is a win in my book. However, they do have 16 grams of added sugars per serving, so if you're watching your sugar intake, you might want to enjoy them in moderation.
