# Vita Herring In Sour Cream > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Vita - **Retailer listed:** Foodtown - **Category:** Seafood - **Size:** 12 oz - **Human page:** https://supermarketpuzzle.com/product/vita-herring-in-sour-cream-12-oz - **Slug:** `vita-herring-in-sour-cream-12-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The product contains an industrially formulated sour cream dressing with modified starch, maltodextrin, emulsifiers, stabilizers and preservatives (potassium sorbate, sodium benzoate), indicating ultraprocessing and a NOVA group 4 classification. ## Review Vita Herring In Sour Cream (12 oz) presents as a heritage-style, ready-to-eat refrigerated seafood option that leans on tradition and convenience. You'd typically find it in the refrigerated seafood or deli case alongside smoked salmon, pickled herring, marinated anchovies and dairy-based spreads, sometimes near specialty cheeses and cold smoked fish. Shoppers reach for it on grocery trips focused on weekend brunch, casual entertaining or when they want a quick savory topping for bread. The brand leans into old-world credibility with a 'Since 1898' tagline and 'Wild caught' language, positioning itself toward shoppers who value heritage, ethnic culinary roots (Nordic/Eastern European), and practical convenience; it also appeals to curious younger shoppers sampling traditional flavors. The label suggests wholesomeness and tradition rather than modern kid-friendly branding; it carries 'ready to eat' and 'wild caught' cues but offers no organic certification. In plain terms, the product is a convenient, prepared fish in a creamy sauce with industrially formulated stabilizers and preservatives in the dressing. Sensory notes: chilled, flaky oily herring pieces in a cool, tangy-sweet sour cream dressing with thin onion strands, a creamy mouthfeel balanced by salty, briny accents and a slight starch-derived body. Packaging is typically a small jar or sealed plastic tub kept cold, and ritual use is straightforward—spooned onto rye, crackers, bagels or used as a party spread. It reads as a nostalgic, practical pantry-to-table shortcut that sits at the intersection of cultural tradition and modern convenience. ## Diet flags - Vegetarian - Gluten-free ## Nutrition - **Serving size:** 2 onz - **Servings per container:** 6 - **Calories:** 110 - **Total fat:** 7g (9% DV) - **Saturated fat:** 3g (15% DV) - **Cholesterol:** 35mg (12% DV) - **Sodium:** 420mg (18% DV) - **Total carbs:** 5g (2% DV) - **Total sugars:** 4g - **Added sugars:** 3g (6% DV) - **Protein:** 7g ## Ingredients Herring, Sour Cream (Milk, Cream, Sugar, Food Starch-Modified, Lactic Acid, Maltodextrin, Citric Acid, Sodium Phosphate, Guar Gum, Natural Flavor, Mono and Diglycerides, Carrageenan, Locust Bean Gum), Onion, Water, Potassium Sorbate (Preservative), Sodium Benzoate (Preservative). ## Flagged ingredients - **Mono and Diglycerides** (emulsifier): Processed emulsifier - **Potassium Sorbate** (preservative): Synthetic preservative - **Sodium Benzoate** (preservative): Synthetic preservative ## Context tags - **Occasions:** weekend-brunch, game-day-prep, meal-prep-sunday - **Vibes:** nostalgic, practical, comforting, convenient ## FAQ ### Is Vita Herring in Sour Cream healthy? Healthiness can be a bit subjective! Vita Herring has a good amount of protein (7g per serving), which is great if you're looking for a protein boost. However, it does have added sugars and preservatives, so if you're focusing on whole foods or minimizing processed ingredients, you might want to enjoy it in moderation. ### Is it vegan? Nope, Vita Herring is not vegan. It contains herring, which is a type of fish, along with dairy ingredients like sour cream. So if you're following a plant-based diet, you'll want to skip this one. ### Is it gluten-free? Absolutely! Vita Herring in Sour Cream is gluten-free, making it a safe choice for anyone with gluten sensitivities or celiac disease. Just be sure to check that your other meal components are also gluten-free if you're avoiding it entirely. ### Does it contain seed oils? Nope, you won't find any seed oils in Vita Herring. Instead, it relies on more traditional ingredients like cream and milk for its rich texture. This can be a plus for those looking to avoid processed oils in their diet. ### Does it contain artificial sweeteners? No artificial sweeteners here! Vita Herring does have added sugars, but they're sourced from more natural ingredients like sugar itself rather than synthetic sweeteners. So you can enjoy it without worrying about those sneaky sugar substitutes. ### Is it high in sugar? Not exactly! With 4g of total sugars per serving, it's not considered high in sugar, but it does have some added sugars. If you're watching your sugar intake, it's good to keep this in mind, but it's not a sugar bomb either. ### What are healthier alternatives? If you're looking for something lighter or less processed, consider fresh fish or seafood options like grilled salmon or sardines. You could also try making your own herring salad with fresh ingredients and a yogurt-based dressing for a healthier twist! ### Can kids eat it? Definitely! Vita Herring can be a tasty and protein-rich option for kids, especially if they enjoy seafood. Just keep an eye on the sodium content, which is 420mg per serving—something to consider if you're managing their salt intake. ### Is it good for weight loss? Vita Herring could fit into a weight loss plan since it's relatively low in calories (110 per serving) and high in protein, which can help keep you feeling satisfied. Just remember to balance it with plenty of veggies and whole grains for a well-rounded meal! ### Is it ultra-processed? While Vita Herring isn't the most minimally processed option out there, calling it ultra-processed might be a stretch. It does contain preservatives and some modified ingredients, but it also features real fish and dairy, so it sits somewhere in the middle of the processing spectrum. ## Related products - [Handy Sweet Thai Chili Shrimp rolls](https://supermarketpuzzle.com/product/handy-sweet-thai-chili-shrimp-rolls-8-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/handy-sweet-thai-chili-shrimp-rolls-8-oz - [Yankee Trader Lobster Cake 2 pack](https://supermarketpuzzle.com/product/yankee-trader-seafood-lobster-cake-2-pack-6-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/yankee-trader-seafood-lobster-cake-2-pack-6-oz - [Great American Seafood® Farm Raised Skinless Tilapia Fillets 3 lb Pack](https://supermarketpuzzle.com/product/great-american-seafood-llc-seafood-farm-raised-skinless-tilapia-fillets-3-lb-pack-48-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/great-american-seafood-llc-seafood-farm-raised-skinless-tilapia-fillets-3-lb-pack-48-oz - [Phillips Crab, Premium, Jumbo 8 oz](https://supermarketpuzzle.com/product/phillips-crab-premium-jumbo-8-oz-8-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/phillips-crab-premium-jumbo-8-oz-8-oz - [Atlantic Salmon Fillet Farm Raised](https://supermarketpuzzle.com/product/unknown-atlantic-salmon-fillet-farm-raised-lb) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/unknown-atlantic-salmon-fillet-farm-raised-lb - [Yellowtail Flounder Fillet, Frozen At Sea](https://supermarketpuzzle.com/product/unknown-yellowtail-flounder-fillet-frozen-at-sea-lb) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/unknown-yellowtail-flounder-fillet-frozen-at-sea-lb - [Loose Cooked Shrimp 31/40 Count/Pound](https://supermarketpuzzle.com/product/unknown-loose-cooked-shrimp-3140-countpound-lb) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/unknown-loose-cooked-shrimp-3140-countpound-lb - [Fresh Tilapia Fillet Farm Raised Regal Springs Antibiotic Free](https://supermarketpuzzle.com/product/unknown-fresh-tilapia-fillet-farm-raised-regal-springs-antibiotic-free-lb) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/unknown-fresh-tilapia-fillet-farm-raised-regal-springs-antibiotic-free-lb ## For agents Prefer this markdown sheet over scraping the HTML page. 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