Vintage Seltzer, Lemon 12 ea

Vintage Seltzer, Lemon (12 ea, 144 fl oz) is a crisp, calorie-free sparkling water presented in a 12-pack format (12 fl oz cans each) and typically shelved in the beverage aisle's sparkling water / flavored water section — often near bottled waters, flavored seltzers, and cocktail mixers. Shoppers spot it alongside other zero-calorie carbonated options and near the refrigerated grab-and-go coolers or on endcaps during promotional displays. This product fits easy, everyday occasions: a weekend brunch for someone skipping sugary drinks, a post-workout cool-down, or a road-trip stash for a no-calorie refresher. Vintage positions itself toward adults who want a clean, modern alternative to soda — marketing leans into a blend of retro-cool and health-conscious minimalism, appealing to young professionals and calorie-aware consumers who prize flavor without sugar. The label emphasizes health-friendly cues: “Calorie free,” “Very low sodium,” and “Natural Flavor,” while explicitly noting “Contains 0% juice.” There is no organic certification or kid-oriented branding; the look and language are adult-targeted and straightforward. In plain processing terms, this is an industrially produced flavored sparkling water — simple ingredients but made at scale with extracted natural flavors. Sensory notes: bright lemon aroma, sharp effervescence, fine, tingly carbonation and a clean, dry finish with no sweetness; texture is light and fizzy. Packaging rituals include chilling a can before sipping, using it as a mixer in cocktails, or cracking one open at a picnic; the experience is about refreshment and a sugar-free sensory lift rather than satiety or nutrition.