# Van's Waffles, Gluten Free, Whole Grain Brown Rice, Blueberry > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Van's - **Retailer listed:** Foodtown - **Category:** Frozen Foods - **Size:** 9 oz - **Human page:** https://supermarketpuzzle.com/product/vans-waffles-gluten-free-whole-grain-brown-rice-blueberry-9-oz - **Slug:** `vans-waffles-gluten-free-whole-grain-brown-rice-blueberry-9-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods This ready-to-toast frozen waffle contains processed flours, added oils, emulsifiers, gums, leavening blends, natural flavors, and fruit concentrates, indicating industrial formulations and additives typical of ultra-processed foods. ## Review Van's Gluten Free Whole Grain Brown Rice Blueberry Waffles present as a pantry staple in the frozen breakfast aisle or the dedicated gluten free/free-from section, often shelved near other toaster waffles, pancake mixes, and frozen fruit options. Shoppers reach for them during quick weekday mornings, lazy weekend brunches, and packable school or travel breakfasts. The brand projects a health-conscious, family-friendly image, targeting parents and individuals seeking gluten free alternatives without sacrificing familiar comforts; marketing leans into whole grain and simple ingredient language to appeal to clean-eating consumers. The label carries health halo cues such as whole grain and gluten free, along with non-GMO and natural-sounding ingredient listings, though it is not marketed as organic. Packaging is a colorful cardboard box with an inner tray, designed for easy grabbing and toaster-ready convenience. In plain processing terms this is a commercially prepared, ready-to-toast frozen waffle that blends milled grains with added oils, gums, and leavening agents to achieve consistent texture and shelf stability. Sensory impressions include a light, slightly chewy interior from brown rice flour, a crisped exterior when toasted, and small bursts of sweet-tart blueberry pieces; overall sweetness is restrained, suitable for both syrup and savory toppings. The eating ritual is informal: straight from the toaster to a plate, often paired with fruit, yogurt, or nut butter for a quick family breakfast or a nostalgic weekend treat. Its portability and predictability make it a go-to for busy mornings, travel snack packs, and child-friendly breakfasts that balance perceived wholesomeness with convenience. ## Diet flags - Vegetarian - Gluten-free - Dairy-free ## Nutrition - **Serving size:** 2.0 - **Servings per container:** 3 - **Calories:** 210 - **Total fat:** 7g (9% DV) - **Saturated fat:** 0.5g (3% DV) - **Sodium:** 420mg (18% DV) - **Total carbs:** 34g (12% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 3g - **Protein:** 2g ## Ingredients Gluten Free Blend (Brown Rice Flour, Potato Starch, Rice Flour, Soy Flour), Water, Expeller Pressed Canola Oil, Blueberry Pieces (Cane Sugar, Dried Blueberries, Rice Flour, Potato Starch, Juice Concentrate [Carrot, Blueberry], Sunflower Oil, Natural Flavor), Contains 2% or Less: Fruit Juice Concentrate Blend (Pineapple, Peach, Pear), Baking Powder (Sodium Acid Pyrophosphate, Baking Soda, Monocalcium Phosphate), Sunflower Lecithin, Calcium Carbonate, Guar Gum, Sea Salt, Natural Flavor. ## Flagged ingredients - **Canola Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Sunflower Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Sunflower Lecithin** (emulsifier): Processed emulsifier ## Context tags - **Occasions:** weekend-brunch, back-to-school, road-trip - **Vibes:** wholesome, convenient, nostalgic ## FAQ ### Are Van's Waffles healthy? When it comes to health, it really depends on your personal dietary goals! Van's Waffles are a decent option if you're looking for something quick and gluten-free, but keep in mind they aren't high in protein or fiber. Think of them as a fun breakfast treat rather than a superfood! ### Are Van's Waffles vegan? Nope, these waffles aren't vegan. They contain ingredients like expeller pressed canola oil and various flours, but there's no milk or eggs in the mix. So if you're strictly plant-based, you might want to look for a different breakfast option. ### Are Van's Waffles gluten-free? Yes! These waffles are definitely gluten-free, made with a blend of brown rice flour and other gluten-free flours. Perfect for anyone avoiding gluten for health reasons or personal preference! ### Do Van's Waffles contain seed oils? Yes, they do contain expeller pressed canola oil. While some folks prefer to steer clear of seed oils, canola oil is a common ingredient in many processed foods and is generally recognized as safe. Just be mindful of your overall intake if you're watching your oils! ### Are there artificial sweeteners in Van's Waffles? Nope, no artificial sweeteners here! The waffles are sweetened naturally with cane sugar and dried blueberries, so you can enjoy them without worrying about any sneaky sweeteners lurking in the ingredients. ### Are Van's Waffles high in sugar? Not at all! These waffles are low in sugar, with only 3 grams per serving. If you're looking for a breakfast that won't send your blood sugar on a rollercoaster ride, these could be a solid choice. ### What are some healthier alternatives to Van's Waffles? If you're looking for healthier options, consider whole grain oatmeal or homemade pancakes using almond flour for a protein boost. You could also whip up some smoothies packed with fruits and greens for a nutritious start to your day! ### Can kids eat Van's Waffles? Absolutely! Kids will likely enjoy the blueberry flavor, and they're a quick breakfast option for busy mornings. Just keep an eye on portion sizes and try to balance it out with some protein or fruit on the side. ### Are Van's Waffles good for weight loss? They can fit into a weight-loss plan, but moderation is key! With 210 calories per serving and low sugar content, they’re not the worst choice, but coupling them with protein-rich toppings like nut butter can help keep you fuller longer. ### Are Van's Waffles ultra-processed? While they are processed, calling them ultra-processed might be a stretch. They do contain a mix of flours and additives, but compared to some other frozen options, they have no artificial dyes or preservatives, which is a plus in the processed food world! ## Related products - [Marie Callender Creamy Parm Chicken Pot Pie](https://supermarketpuzzle.com/product/marie-callenders-callender-creamy-parm-chicken-pot-pie-15-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/marie-callenders-callender-creamy-parm-chicken-pot-pie-15-oz - [Stouffers Home Style Salisburry Steak](https://supermarketpuzzle.com/product/stouffers-stouffers-home-style-salisburry-steak-963-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/stouffers-stouffers-home-style-salisburry-steak-963-oz - [Crav'n Flavor Orange Cream Bars 12Ct](https://supermarketpuzzle.com/product/cravn-flavor-orange-cream-bars-12ct-30-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cravn-flavor-orange-cream-bars-12ct-30-oz - [DOVE Vanilla & Mocha Ice Cream Mini Milk Chocolate Individually Wrapped Ice Cream Bars Assortment, 10 Pack, 0.75 Oz Bars](https://supermarketpuzzle.com/product/dove-vanilla-mocha-ice-cream-mini-milk-chocolate-individually-wrapped-ice-cream-bars-assortment-10-pack-075-oz-bars-750-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/dove-vanilla-mocha-ice-cream-mini-milk-chocolate-individually-wrapped-ice-cream-bars-assortment-10-pack-075-oz-bars-750-oz - [Turkey Hill All Natural Ice Cream, Chocolate Chocolate Chip](https://supermarketpuzzle.com/product/turkey-hill-all-natural-ice-cream-chocolate-chocolate-chip-46-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/turkey-hill-all-natural-ice-cream-chocolate-chocolate-chip-46-oz - [Mrs. T's Pierogies, Low Fat Potato & Onion](https://supermarketpuzzle.com/product/mrs-ts-pierogies-low-fat-potato-onion-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mrs-ts-pierogies-low-fat-potato-onion-16-oz - [Green Giant Spiral Vegetable Butternut Squash](https://supermarketpuzzle.com/product/green-giant-spiral-vegetable-butternut-squash-12-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/green-giant-spiral-vegetable-butternut-squash-12-oz - [Eggo Pancakes Blueberry](https://supermarketpuzzle.com/product/eggo-pancakes-blueberry-1480-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/eggo-pancakes-blueberry-1480-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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