# Blueberry Plant Based Protein Waffles, 9 OZ

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** VANS INTERNATIONAL FOODS
- **Retailer listed:** Whole Foods
- **Category:** frozen-foods/frozen-breakfast
- **Listed price:** $2.35
- **Human page:** https://supermarketpuzzle.com/product/vans-international-foods-blueberry-plant-based-protein-waffles-9-oz-2
- **Slug:** `vans-international-foods-blueberry-plant-based-protein-waffles-9-oz-2`

## NOVA classification

**NOVA 4** - Ultra-processed foods

Contains refined and enriched flours, wheat protein isolate, added sugars, emulsifiers/lecithin, gums, baking chemistry and flavored fruit pieces with stabilizers — a composition and processing profile consistent with NOVA group 4 ultraprocessed foods. These industrial ingredients and techniques create a uniform texture, extended shelf life, and ready-to-eat convenience.

## Review

You'll spot these in the freezer or breakfast aisle as a quick grab for busy mornings or an easy weekend brunch; the box markets plant-based protein and blueberry flavor. The vibe is convenient and nostalgic — like classic toaster waffles — but presented as a slightly healthier, protein-forward option. The long ingredient list (protein isolate, emulsifiers, gums, added sugars and 'natural flavors') and the predictably uniform crisp-yet-soft texture point to industrial processing typical of ultraprocessed foods.

## Diet flags

- Vegetarian
- Dairy-free

## Nutrition

- **Serving size:** 2 WAFFLES
- **Servings per container:** 3
- **Calories:** 210
- **Total fat:** 7g (9% DV)
- **Saturated fat:** 1g (5% DV)
- **Trans fat:** 0g
- **Cholesterol:** 0mg (0% DV)
- **Sodium:** 160mg (7% DV)
- **Total carbs:** 29g (11% DV)
- **Dietary fiber:** 2g (7% DV)
- **Total sugars:** 6g
- **Protein:** 9g

## Ingredients

WATER ENRICHED FLOUR (WHEAT FLOUR, MALTED BARLEY FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID) GRAIN BLEND (WHOLE WHEAT FLOUR, WHEAT, OATS, MILLET, BROWN RICE) EXPELLER PRESSED CANOLA OIL WHEAT PROTEIN ISOLATE CANE SUGAR BLUEBERRY PIECES (CANE SUGAR, DRIED BLUEBERRIES, RICE FLOUR, POTATO STARCH, JUICE CONCENTRATE [CARROT, BLUEBERRY], SUNFLOWER OIL, NATURAL FLAVOR) CONTAINS 2% OR LESS: SOY LECITHIN WHEAT GLUTEN BAKING POWDER (SODIUM ACID PYROPHOSPHATE, BAKING SODA, MONOCALCIUM PHOSPHATE) OAT FIBER CALCIUM CARBONATE NATURAL FLAVOR GUAR GUM.

## Flagged ingredients

- **canola oil** (seed-oil): Seed oil high in omega-6 fatty acids
- **sunflower oil** (seed-oil): Seed oil high in omega-6 fatty acids
- **soy lecithin** (emulsifier): Processed emulsifier

## Context tags

- **Occasions:** weekend-brunch, back-to-school, road-trip
- **Vibes:** nostalgic, convenient, comforting

## FAQ

### Are the Blueberry Protein Waffles healthy?

Well, 'healthy' can be a bit subjective! These waffles offer a decent protein punch at 9 grams per serving, which is great for a breakfast option. However, they're not loaded with fiber or super low in carbs, so if you're looking for something ultra-nutritious, you might want to pair them with some fresh fruit or nut butter.

### Are the Blueberry Protein Waffles vegan?

Unfortunately, no, these waffles are not vegan. They contain wheat protein isolate, which is derived from wheat, and could be a bit confusing. It's not animal-derived, but if you're strictly avoiding all animal products, you might want to skip these.

### Can I eat the Blueberry Protein Waffles if I'm gluten-free?

Nope, these waffles are not gluten-free. They contain enriched wheat flour and wheat protein isolate, which means they’re off-limits for anyone with gluten sensitivities or celiac disease. You might want to check out some gluten-free waffle options instead!

### Do the Blueberry Protein Waffles contain seed oils?

Yes, they contain expeller pressed canola oil. Seed oils like canola can be a bit of a hot topic, but in moderation, they can be fine for most people. They help with texture and keep the waffles from sticking together, but if you're aiming to avoid processed oils, you might want to consume these sparingly.

### Are there artificial sweeteners in the Blueberry Protein Waffles?

Nope, these waffles don't contain any artificial sweeteners. The sweetness comes from cane sugar and real blueberries, which is a nice touch. So if you're trying to avoid that chemical taste, you can enjoy these without worry!

### Are the Blueberry Protein Waffles high in sugar?

Not really! They contain 6 grams of total sugars per serving, which isn't particularly high compared to many breakfast options out there. If you're keeping an eye on sugar, just remember to balance them with something protein-rich or fiber-filled, like Greek yogurt or a handful of nuts.

### What are some healthier alternatives to the Blueberry Protein Waffles?

If you're looking for alternatives, consider whole grain or gluten-free waffles made with fewer processed ingredients. You can also make your own at home using oats, bananas, and eggs for a fresh, nutritious option. Just remember, it's all about what fits your dietary needs and taste preferences!

### Can kids eat the Blueberry Protein Waffles?

Absolutely! These waffles can be a fun and tasty breakfast for kids. Just keep an eye on portion sizes and pair them with some fruit or yogurt for a more balanced meal. Plus, who doesn't love a blueberry-flavored breakfast treat?

### Are the Blueberry Protein Waffles good for weight loss?

They can fit into a weight loss plan, especially if you enjoy them in moderation and balance them with other nutritious foods. At 210 calories per serving, they're not too heavy, but be mindful of portion sizes and try to add some protein or fiber to keep you feeling full longer.

### Are the Blueberry Protein Waffles ultra-processed?

They are on the processed side, thanks to the enriched flour and the use of ingredients like wheat protein isolate and expeller pressed canola oil. While they're not as ultra-processed as some other frozen breakfast options, they do contain a mix of refined and whole grains, so it's good to enjoy them as part of a varied diet.

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