V8 Splash Juice, Cherry Pomegranate

V8 Splash® Cherry Pomegranate is a large-format, shelf-stable fruit-flavored juice beverage you’d typically find in the grocery store juice aisle near other shelf-stable juices, juice blends, kids’ juice boxes, and branded mixers. Packaged in a brightly colored 64 fl oz plastic bottle with a screw cap, it sits among family-sized drink options rather than single-serve refrigerated cold drinks. It’s often picked up during routine grocery runs, back-to-school stocking, road-trip packing, or when shoppers want an easy, lower-calorie mixer for mocktails and smoothies. The brand leans on V8’s long-standing association with vegetable and juice drinks but shifts toward a more playful, family-friendly positioning — marketed to parents who want “fruit flavor” for kids while signaling added vitamins and antioxidants. Packaging and labeling deploy health halos: callouts like “Antioxidant C and B Vitamins,” “gluten free,” “fat free,” and claims of “25% less sugar than leading juice drinks” create a convenience-and-health balance, though there’s no organic certification and the ingredient list includes sweeteners, color, and flavor extracts. Sensory notes: the beverage pours thin and smooth with a slightly syrupy mouthfeel, bright red color, and a sweet, candy-like cherry-pomegranate aroma; it’s most often chilled and served in a glass or cup with ice for snacks, after-school drinks, or party mixers. In plain processing context, this is a highly processed, formulated juice beverage made from concentrates, added sweeteners, colors, flavorings, and fortified vitamins. Rituals around it are casual — refilling glasses for kids, adding a splash to sparkling water, or using it as a sweet cocktail mixer.