Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Pepperoni with Creamy Rosa Sauce Pizza, 18.55 OZ
frozen-foods/frozen-pizza
📊 NOVA 4

Pepperoni with Creamy Rosa Sauce Pizza, 18.55 OZ

Urban Pie
Available at Whole Foods
360
Calories
16g
Protein
3g
Sugars
930mg
Sodium
1g
Fiber
158
Ingredients

What You Should Know

You'd grab this Urban Pie pepperoni pizza from the supermarket frozen aisle for a quick weeknight dinner, movie night, or game-day spread. It reads indulgent and comforting — a convenient, nostalgic shortcut to 'pizza night' — and the long ingredient list (refined flours, emulsified oils, processed pepperoni, flavorings and stabilizers) plus the expected uniform, creamy texture are hallmarks of ultraprocessed foods.

Nutrition Facts

Serving Size: 1 serving
Servings per Container: 4
Calories360
% Daily Value*
Total Fat21g27%
Saturated Fat11g55%
Trans Fat0g
Cholesterol50mg17%
Sodium930mg40%
Total Carbohydrate26g9%
Dietary Fiber1g4%
Total Sugars3g
Protein16g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

CRUST, (WHEAT, FLOUR,, WATER,, PALM, OIL,, SOYBEAN, OIL,, CONTAINS, 2%, OR, LESS, OF, SEMOLINA, FLOUR,, SALT,, CULTURED, WHEY,, WHEY,, YEAST,, VINEGAR,, EVAPORATED, CANE, SYRUP,, SODIUM, BICARBONATE,, ENZYMES,, SOY, LECITHIN,, CANOLA, OIL), LOW, MOISTURE, WHOLE, MILK, MOZZARELLA, CHEESE, (PASTEURIZED, MILK,, CHEESE, CULTURES,, SALT,, ENZYMES), SAUCE, (WATER,, ALFREDO, SEASONING, [WHEY,, CORN, STARCH,, PARMESAN, AND, ROMANO, CHEESE, POWDER, {PARMESAN, AND, ROMANO, CHEESE, (PARTIALLY, SKIM, MILK, AND, MILK,, CHEESE, CULTURES,, SALT,, ENZYMES),, DISODIUM, PHOSPHATE, (PROCESSING, AID)},, SALT,, NATURAL, FLAVORS,, SPICE,, ONION, POWDER],, TOMATOES,, SEASONING, [CANE, SUGAR,, SALT,, SPICES],, GARLIC,, BLACK, PEPPER), UNCURED, PEPPERONI, CONTAINS, NO, ADDED, NITRATES, OR, NITRITES, EXCEPT, THOSE, NATURALLY, OCCURING, IN, SEA, SALT, AND, CELERY, JUICE, POWDER, (PORK,, SEA, SALT,, CONTAINS, 2%, OR, LESS, OF:, MUSTARD,, SUGAR,, LACTIC, ACID, STARTER, CULTURE,, CELERY, POWDER,, NATURAL, SPICE, EXTRACTIVES,, OLEORESIN, OF, PAPRIKA), DICED, PROVOLONE, CHEESE, (CULTURED, PASTEURIZED, MILK,, SALT,, ENZYMES), PARMESAN, AND, ROMANO, CHEESE, BLEND, (PARMESAN, CHEESE, [PASTEURIZED, MILK,, CHEESE, CULTURES,, SALT,, RENNET],, ROMANO, CHEESE, [PASTEURIZED, MILK,, CHEESE, CULTURES,, SALT,, RENNET]), BASIL..

Flagged Ingredients:

  • soybean oil - Seed oil high in omega-6 fatty acids
  • canola oil - Seed oil high in omega-6 fatty acids
  • palm oil - Seed oil high in omega-6 fatty acids
  • soy lecithin - Processed emulsifier
No Seed OilNo Emulsifier

Dietary Labels

This product is not vegan, is not gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Multiple industrial ingredients and additives (emulsifiers, phosphate, natural flavors, processed meats, added sugars and refined oils) and ready-to-heat formulation indicate an ultraprocessed product (NOVA 4) designed for long shelf life, uniform texture and convenience.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Pepperoni with Creamy Rosa Sauce Pizza, 18.55 OZ

Well, that depends on your definition of healthy! With 360 calories and a solid 16 grams of protein per serving, it can be a satisfying meal option. Just keep in mind that it’s higher in sodium and saturated fat, so it's best enjoyed in moderation as part of a balanced diet.

Perfect For

movie-night
game-day-prep
storm-prep

Vibe:

indulgentconvenientnostalgiccomforting
$12.99
per package